a little ( NSFW ) it up to you to watch it or not.
I just found this while searching stuff on internet.
The earliest date to a Borat-like character played by Cohen is 1994. In 1994, the comedian sent to Channel 4 a tape picturing him in the character as Borat, a fictional television reporter from Kazakhstan, which caught the attention of one of the producers. Cohen came to when his character Ali G started appearing on The Eleven O'Clock Show on Channel 4.
A very long title to the Sacha Baron Cohen next film Bruno.
Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner. or title could be a fake.
Probably you have seen this on the news or youtube.