As I was logging in to xbox.com today (to send a letter to support, querying why can't I download Duke Nukem 3D, Doom, Penny-Arcade and some other XBLA games, a topic that I think deserves it's own post some day), I was greeted with this image:
Click for full, I'm too lazy for a thumbnail
What the hell, Microsoft? Don't you think that this is a teeeeensy pit condescending and even offensive? It's clearly marketing doing something they don't understand, but still. Look at the grin on the guy, you can almost hear the "Yeah, I let you win but I'm so going to give you a stiff beating later". It goes against the basic rule of evoking a positive feeling, and/or surprise. If it had been the other way around, the guy playing and cheering, and the girl going, "Yeah, I let you win", it would be funny, because it goes against the current stereotype (sadly) about women and gaming, therefore being a bit more provocative and interesting.
Maybe I'm reading a bit too much into it, but it MS really should know better.