[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

Zynga has lost half of its active users in the last year

3:45 PM on 04.25.2014  ·  Steven Hansen@dtoidsteven
0

And $61 million this first quarter (almost 69, nice)

The bad news is that I'm sure they all moved on to play god damn Candy Crush. For now. Until some other bright casino game or reality show about a bad 90's rapper living in an Amish community wrangles their attention so they can mentally escape this oligarchical, dystopic America.

Zynga's daily active user count actually rose from 27 million in the last quarter of 2013 to 28 million this quarter, Ars Technica reports, but these numbers are down, compared to the first quarter of 2013, when Zynga had 53 million daily active users.

Zynga recently made headlines for buying NaturalMotion for $527 million while cutting 15% of its staff. It has ended the first quarter of 2014 with loses over $61 million (compared to $4.1 million profit in the first quarter of 2013).

CEO Don Mattrick, who vowed to turn Zynga around with business cliches, naturally spun this positively, calling the losses in money and players, "a solid start to the year against our strategic frame of growing and sustaining our franchises, creating new hits and driving efficiencies." Maybe efficient at bleeding money.

In just one year, Zynga lost nearly half of its daily active users [Ars Technica]

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Casual Gaming #Industry Bull #Mobile gaming #Money #Social Games #Zynga
 
 
 
[x] advertisement
 
 


Steven HansenFeatures Editor // Profile & Disclosures
Fronts3079Posts41Blogs 7Following22Followers93

Steven watches anime & sports, buys meat out of trucks, dates a Muppet, and is only good at cooking. He stands before you bereft of solace and well on the road to perdition. ('^ω^) more
Trending on Destructoid:

 
 


Dtoid is fighting adblockalypse without native ad article bullsh* thanks to Huge Members. Please give them sex or donuts:

Travis Slemp
Travis Slemp


Since 10:28 AM on 09.22.2014

JackgarPrime
JackgarPrime


Since 4:54 PM on 11.01.2012

hlarge4
hlarge4


Since 9:33 AM on 06.11.2012

sham8nix
sham8nix


Since 3:32 PM on 10.01.2012

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!