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Zynga has lost half of its active users in the last year - Destructoid




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Zynga has lost half of its active users in the last year


3:45 PM on 04.25.2014
BaZynga!Zynga has lost half of its active users in the last year photo



The bad news is that I'm sure they all moved on to play god damn Candy Crush. For now. Until some other bright casino game or reality show about a bad 90's rapper living in an Amish community wrangles their attention so they can mentally escape this oligarchical, dystopic America.

Zynga's daily active user count actually rose from 27 million in the last quarter of 2013 to 28 million this quarter, Ars Technica reports, but these numbers are down, compared to the first quarter of 2013, when Zynga had 53 million daily active users.

Zynga recently made headlines for buying NaturalMotion for $527 million while cutting 15% of its staff. It has ended the first quarter of 2014 with loses over $61 million (compared to $4.1 million profit in the first quarter of 2013).

CEO Don Mattrick, who vowed to turn Zynga around with business cliches, naturally spun this positively, calling the losses in money and players, "a solid start to the year against our strategic frame of growing and sustaining our franchises, creating new hits and driving efficiencies." Maybe efficient at bleeding money.

In just one year, Zynga lost nearly half of its daily active users [Ars Technica]






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