[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

ZeniMax files trademark applications for 'Fus Ro Dah'

0

As a person who has not played The Elder Scrolls V: Skyrim, I only vaguely understand the significance of "Fus Ro Dah." The fact that I'm even familiar with it at all is an indicator of how that expression has permeated the culture, and now ZeniMax wants to make sure that they get to cash in. On April 4, the publisher filed six applications with the United States Patent and Trademark Office for the phrase, with the trademarks covering wide range of potential merchandise.

The typical videogame stuff is there, referencing strategy guides, manuals and software, as well as clothing products, bags and art prints. On the whole, rather normal merchandising stuff. This might mean that we're going to see a blitz of licensed products with the expression on it, but I suspect this is more of a move by ZeniMax to protect their intellectual property. Broad merchandising trademark applications like this are fairly common, so we'll have to see how ZeniMax chooses to use it.

ZeniMax Media files several trademarks for Dragon Shout “Fus Ro Dah” [Fusible via Escapist]

 
 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Industry Bull #Merchandising #The Elder Scrolls #trademarks #ZeniMax
 
 
 
[x] advertisement
 
 


Conrad ZimmermanMoustache // Profile & Disclosures
Fronts3159Blogs 218Following31Followers314

An avid player of tabletop and video games throughout his life, Conrad has a passion for unique design mechanics and is a nut for gaming history. He can be heard on the comedy podcast () and str... more
Trending on Destructoid:

 
 


Dtoid is fighting adblockalypse without native ad article bullsh* thanks to Huge Members. Please give them sex or donuts:

User Avatar
RogerWilco


Since 5:31 PM on 03.31.2016

SpielerDad
SpielerDad


Since 5:24 PM on 02.08.2013

noonog
noonog


Since 1:52 AM on 07.15.2014

User Avatar
zer0divid3


Since 4:45 PM on 04.12.2013

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!