Xbox engineering team member Nat Brown claims to have named the system, and he's proud of his work but these days he's cursing the name, saying that the last five years of brand activity have been "painful to watch."
While Brown is thrilled to see how far the brand has gone since he helped kick it off, he goes off on Microsoft in his latest personal blog post, titled Stupid, Stupid Xbox.
Why can’t I write a game for xBox tomorrow using $100 worth of tools and my existing Windows laptop and test it on my home xBox or at my friends’ houses? Why can’t I then distribute it digitally in a decent online store, give up a 30% cut and strike it rich if it’s a great game, like I can for Android, for iPhone, or for iPad?
I'm glad he addressed the user experience. I'm sure we're all with him in that it's a total mess. Brown calls the OS "creaky, slow, and full-of-shit," and then provides several examples of how it's broken.
He goes on to address future mistake potential, like barring used games, or the continued focus on television over games. Fear Apple, he says.
This is all tough love from a founding father that Microsoft could stand to hear.
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