Shane Kim with the fighting words! The Microsoft game division VP has confidently claimed that his company will continue producing the Xbox 360 until one day after the PlayStation 3 dies. There is something hilarious about putting the Xbox 360 and "long lifespan" into the same sentence, but I'll wait for Microsoft to fall into that one.

Kim had things to say to about both Nintendo and Sony, saying first of Wii Fit: "I can tell you how that conversation goes at Microsoft. They say, 'I don’t think that’s a game,'. But the guy at Nintendo says, 'I don’t care. I’m selling a whole bunch of that stuff.'"

The Microsoft man is also quoted as suggesting that it never pays to bash Nintendo. He clearly has never been a blogger if that's his belief.

It is the perpetual bitchfight between Microsoft and Sony, however, that makes blog headlines, and Kim's suggestion that The 'Soft will continue to make 360s for "one day longer than the lifespan of the PlayStation 3," are strong words indeed.

Words I find very, very difficult to believe. Either way, I will be keeping this story in mind until the day MS ceases production of the Xbox 360. We'll see what's what.