File this under news that you just can't keep a great console down. In a recent interview with eWeek.com, Robbie Bach was quoted as saying that things are on the up and up for the Xbox 360. In fact, he fully expects to see everybody's favorite box of joy -- with the highest attach rate of games in console history -- to net Microsoft a nice profit starting in 2008. Don't believe us? Read on:
So, it's a business that will be profitable next year—we'll make money next year and that will be the first time, which is pretty exciting. And then the next two or three years are the place where you need to make tracks, and the next two or three years are where you have to make money.
As everybody knows, getting beyond the magical break even point off the hardware itself is difficult, at best. Maybe Microsoft and Sony should take a page from Nintendo's book, since they obviously know how to squeeze out some cash from near about everything they make.
In other news, Nintendo figured out how to bring consoles out of the gate that print money. Never mind, if the name is somehow synonymous with underpowered hardware that still manages to mop up the competition with its simplicity, awesome controller, and oh so attractive price point.
Regardless, my bet is still on Microsoft taking home the crown, when history revisits this race. When you have an unmatched online component, a steady stream of quality games, and enough horesepower under the hood to make it purr like a kitten (all the while not costing an amount requring a credit check), things are bound to go your way sooner or later.
Contest:
2:58 PM on 05.04.2007
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they'd profit more from me if they released anything worth a fuck in the next 4 months.
and anyone says double dra-fucking-gon gets pissed on.
$30 stock share is looking like a good investment!
Disregard that I actually adore the machine.
I've been trying to explain to him for what seems like an eternity that you are really just a misunderstood jester.
what? um in 2 years GoW and... Lost Planet? plz re-enact me with other quality games.
I'm going to have to agree with Crunshii here, it was a preemptive Pwned, and rightly un-pwned.
I'd say, Gears, Viva Pinata, Crackdown, and Dead Rising were the great X360 exclusives so far :) Everything else quality has a PC/PS3 port or is genre specific.
I don't consider this a bad thing, by any means. Share the love man....share the love.
Why is it that people just can't admit something is doing well sometimes? They always have to find a way to put that little zinger in there and twist it around. Or is it that message boards are that magical place where no matter what you say, you are always wrong?
And I always love posts that start out "UMMMMM" like your opinion is more important. Opinions are like assholes.
Or should I say Bro Ham. Are you new here? It's not the message boards are magical places where you are always wrong, it's that destructoid is that magical place.
People sometimes disagree with their own fan stances so long as the comment is funny. This is the place where the articles are biased and noone take anything to seriously. Lighten up.
BTW MS is NOT doing that great. The xbox project has lost MS 5 billion dollars. The article states that despite internet rumors MS is still losing cash on the 360 hardware. They beat Sony only to be trounced by Nintendo. And despite a full year lead they haven't managed to sell more units than Sega sold Dreamcasts.
Gears of War is well made and pretty but is very short. Crackdown and Lost Planet didn't live up to the hype around them. The ports of PC games don't look as good as the PC versions and are crippled by the lack of mods. MS marketplace is pissing off a lot of players by the nickel and dime method of profit. The most innovative game to reach American gamers is Viva Pinata!
Maybe people will admit the MS is doing well when they finally get around to doing well.