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Guerilla marketing genius: Microsoft took the opportunity to send a love note to unsuspecting huddled gamers at Napoleon's PS3 launch in a rather unsuspecting way. Unless you've already read Kotaku today, check out the video and watch the magic unfold.  There's more info on the stunt at Jeux-France.
 
Tastefully done, Microsoft -- but why not embrace that Europe is at war in your favor?  I would have armed them with mortars and shot immitation crab meat at the shoppers (for Le Dommages Massifs!). "Xbox croissant, croissant" indeed.







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31 comments | showing # 1 to 31
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scottoid's Avatar - Comment posted on 03/23/2007 11:11
scottoid
Microsoft is at it again!
Darren Nakamura's Avatar - Comment posted on 03/23/2007 11:14
Darren Nakamura
I've said it before (on the forums and on TheLastBoss) but I swear that dude is saying "XBox croissant croissant." No, I don't speak French.
bhive01's Avatar - Comment posted on 03/23/2007 11:15
bhive01
Sum-ah, that last link should be

http://www.ukresistance.co.uk/

not .com
bhive01's Avatar - Comment posted on 03/23/2007 11:16
bhive01
Yes, croissant croissant. I hear it too. But, it's so hard to get the French language.
Toneman's Avatar - Comment posted on 03/23/2007 11:17
Toneman
I hear "croissant croissant" too
Niero's Avatar - Comment posted on 03/23/2007 11:18
Niero
haha awesome. Thanks guys, fixed the post
scrap's Avatar - Comment posted on 03/23/2007 11:23
scrap
I *heart* you too, Xbox.
bhive01's Avatar - Comment posted on 03/23/2007 11:35
bhive01
Only in France...



Sorry I saw Summa's face in the top and thought he posted Niero.
loquax's Avatar - Comment posted on 03/23/2007 11:38
loquax
If any smart ass decides to post what he actually said, I will kill you through my computer.
bhive01's Avatar - Comment posted on 03/23/2007 11:39
bhive01
I was going to, but the Frenchies around here take long lunches...
Toneman's Avatar - Comment posted on 03/23/2007 11:42
Toneman
Suddenly I'm hungry and have an urge to play Call of Duty 3 at the same time.
Roryzilla's Avatar - Comment posted on 03/23/2007 12:02
Roryzilla
God damn i love microsoft now.
Joseph Leray's Avatar - Comment posted on 03/23/2007 12:03
Joseph Leray
Le Dommages Massifs!

Nice.

also: http://www.thebbps.com/blog/2007/03/22/this-may-be-the-best-pr-stunt-ive-ever-seen/
Natedizzle's Avatar - Comment posted on 03/23/2007 12:08
Natedizzle
french douchbags
MechaMonkey's Avatar - Comment posted on 03/23/2007 12:14
MechaMonkey
In reference to Orcist's post:

I am in awe. That just makes me love my 360 even more.
Wazatiste's Avatar - Comment posted on 03/23/2007 12:31
Wazatiste
It's not "croissant²" dudes, it's "trois cents soixante", aka 360.
Talk about people being not linguists :p

Anyway, a lot of french gamers are rolling on the floor, dying of laughing by the see of the "dégâts massifs" that ps3 gets. Even more by the X360's boat and the sms that were sent (X360's team wish you a good night) to the journalists.

Btw: frenchs are no more douchbag that some ppl are, isn't it Natedizzle ? :x
dtomek's Avatar - Comment posted on 03/23/2007 12:33
dtomek
Everytime I hear that language I throw up in my mouth a little. Other than that, cool marketing idea.
ExpertPenguin's Avatar - Comment posted on 03/23/2007 13:11
ExpertPenguin
ALMOST as good as Sega during the PS2 launch....almost
Sharpless's Avatar - Comment posted on 03/23/2007 13:17
Sharpless
Ooh, goodie. I left a blank comment. Super.

Me love you long time, Microsoft.
ironic_name's Avatar - Comment posted on 03/23/2007 13:23
ironic_name
Ah, you ugly americans. He's saying, "trois cent soixante". I think that's right for 360. Now go away, or I shall taunt you a second time.
bhive01's Avatar - Comment posted on 03/23/2007 13:53
bhive01
I still hear "XBOX croissant croissant." Maybe it's because he's speaking fairly fast in a language I've never studied. Not all Americans are ignorant bastards, and for the most part we haven't learned French to any level. I took some Japanese in High School and college. Can't remember a damn bit of it now though...
pkhilson's Avatar - Comment posted on 03/23/2007 14:11
pkhilson
I'm French, but French CANADIAN. There's a huge difference. We gave it our all in WWII for Canada. Their French is understandable to us, but sounds very feminin and gay, no lie.
pkhilson's Avatar - Comment posted on 03/23/2007 14:13
pkhilson
Oh yeah, we call product by their English names, not faggy translations.

Them: Xbox croissant
Us: HexBox Tree Sixtee
bhive01's Avatar - Comment posted on 03/23/2007 14:22
bhive01
Perhaps then this is more to your liking?

pkhilson's Avatar - Comment posted on 03/23/2007 14:30
pkhilson
Ummm... sure? lol
bhive01's Avatar - Comment posted on 03/23/2007 14:40
bhive01
Hilson, that was intended for ironic_name. It took me a while to reorganize and make the photo and didn't think of refreshing the page before commenting.
pkhilson's Avatar - Comment posted on 03/23/2007 15:11
pkhilson
Gotcha, now it's funny. lol at ironic_name
Crunshii's Avatar - Comment posted on 03/23/2007 17:11
Crunshii
that sounds desperate of MS to do. are they worried about the PS3?
loquax's Avatar - Comment posted on 03/23/2007 18:39
loquax
Wazatiste - I TOLD you I would kill anyone who posted what they actually said. Through my computer. Don't say I didn't warn you.
antivert's Avatar - Comment posted on 03/24/2007 00:20
antivert
Crunshii: nope, just kicking them while they're down so they stay down. :)
Robbis's Avatar - Comment posted on 03/26/2007 03:21
Robbis
Being Scottish but living in France the lingo was damn hard to pick up, but its no where near as weird as FrenchCanadian, man that shits strange to hear.
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