Guerilla marketing genius: Microsoft took the opportunity to send a love note to unsuspecting huddled gamers at Napoleon's PS3 launch in a rather unsuspecting way. Unless you've already read Kotaku today, check out the video and watch the magic unfold. There's more info on the stunt at Jeux-France.
Tastefully done, Microsoft -- but why not embrace that Europe is at war in your favor? I would have armed them with mortars and shot immitation crab meat at the shoppers (for Le Dommages Massifs!). "Xbox croissant, croissant" indeed.