You know those little stickers on your bananas? You never really look at them, do you? You just throw them away with the banana peel and go about your business. Understanding that, wouldn't a banana sticker be the worst spot to place advertising?
Sega and Chiquita, the banana company, are doing it anyway. Be on the lookout for over 180 million bananas coming to grocery stores near you, as they'll feature a sticker promoting Super Monkey Ball Step & Roll, the Wii game. And in a stranger cross promotion, the branded banana will be featured in the game. Again, WTF?
Healthy snacking is being promoted, of course.
The two companies are kicking off a Super Bananza Sweepstakes (I see what you did there), and the grand prize looks pretty great: 50” HDTV, a sofa and four gaming chairs, a copy of Super Monkey Ball Step & Roll, a Wii console, Wii Balance Board™ (includes Wii Fit Plus) and probably some bananas.
This reminds me of a Gwen Stefani song.
Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site
Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools.
Meet the rest of the team
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9:40 AM on 01.20.2010
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I'll let someone else take the Gwen Stefani setup. Enjoy.
all prior incarnations were sponsored by Dole.
That said, why?
Giving away an HDTV? But it's for the Wii!!! They should limit themselves to an EDTV so the winner won't be stuck wondering why the game looks like ass.
That's amazing. What isn't that a shirt somewhere?
i like it. kinda quirky. chalk me up as 1 person who will see it.
Those are the current assortment of stickers on their bananas now. I looked around but the only shirt I found online is a vintage tee with the plain logo on ebay. Darn, I was hoping I could find one with the sticker from the first row second from right for my niece's girl.
Chiquita also used to be United Fruit Company, which (as those who have studied Central American history know) makes them quadruply awful.
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