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WoW and Guild Wars producer likes MMO subscriptions photo

If there is one thing that people can't seem to agree on in the world of MMOs, it's how games that are designed to be played forever should fund themselves.

There are plenty of models out there, like subscriptions, micro-transactions, advertisements, but all of them seem to have their different issues. When we spoke to Jeff Strain about his new MMO company, Undead Labs, and his upcoming zombie MMO, we brought this up.

He had some interesting things to say about why paying a monthly or annual subscription fee is the best way to go.

 

"I'm going to give you my honest opinion about this," he told us. "I think my game will almost certainly involve a subscription fee and the reason is that there's a lot of free to play games out here, and more everyday. The trend that I see that is really distressing to me, both as a game designer and a game player, is all of the different things that are coming in to try to squeeze revenue out of players after they've made the decision to play the game."

"That really bothers me," he continued, "because it's hardcore nickel-and-diming players. The thing that really bugs me about it as a game designer is that I want to be able to sit down and focus everyday on what is the most fun. I don't want to make games that are designed to psycologically hook you or designed to drive you into some kind of online store. I think in order to do this is to just say 'Hey, here's our game and we're either earning your respect and your money every month or we're not. It's as simple as that. Our job is to make the game worth your while."

As some of you mentioned in the comments of our interview with Strain, that sounds great on the PC, PlayStation 3, and even the Wii, where we aren't already paying a fee to get online service. But what about on the Xbox 360?

While Undead Labs hasn't announced what system its zombie MMO will be landing on, it will be on consoles, and Strain says that they'll have to jump that hurdle when (and if) they come to it.

 


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22 comments | showing # 1 to 22

EternalDeathSlayer's Avatar - Comment posted on 11/24/2009 12:02
EternalDeathSlayer
They don't have a plan. They're fucked.
Sexualchocolate's Avatar - Comment posted on 11/24/2009 12:18
Sexualchocolate
Microshaft will continue to charge for live, will allow publishers to charge yet again for mmo's and will want a portion of what the publisher makes.

You know it's true.
Locke's Avatar - Comment posted on 11/24/2009 12:19
Locke
xboxers seem to like paying a lot for what they get. They cry cheaper than PC but end up paying much more.

for gamers like guild wars they could state they will support it for a set time like 5 years or 10 years.

but the past idea of mmo's being played forever is kinda gone, most now have been developed for short time play like a year or so... once the updates catch up players come back after getting bored.
mondaysalmon's Avatar - Comment posted on 11/24/2009 12:26
mondaysalmon
Was interested in this before, but not if there's gonna be a subscription. I would really love to play a console MMO, and have been tempted by the very few that exist, but the subscription fee is always the deal breaker. I pay for gold already, you're not getting anything else out of me (Unless its microtransactions, which I love).

Someone get Nexon to port their games to xbox plz.
Locke's Avatar - Comment posted on 11/24/2009 12:33
Locke
@mondaysalmon

its more then just porting, there's all kinds of legal and licensing issues too, just assume it add s up to $10
Magnalon's Avatar - Comment posted on 11/24/2009 12:59
Magnalon
Read my latest blog for a small quip in the comments section on why MMO fees are required, if you want a successful MMO.
StingingVelvet's Avatar - Comment posted on 11/24/2009 13:10
StingingVelvet
@ EternalDeathSlayer

Exactly my thoughts. How many MMOs have said they will have console versions and then they don't come out? A lot. Why? Because MS and Sony have regulations and profit desires they refuse to make exceptions to.

So this guy is taking a "wait and see" approach to those issues? Wow, that worked out so well before dude! No wait, it didn't.

He better work this out or change development platforms ASAP, in my opinion. Someone needs to be extra blunt with the boss if they want to have a job in a year.
Locke's Avatar - Comment posted on 11/24/2009 13:20
Locke
MMO's would, in many cases, have to be dumbed down from a graphic standpoint. Many, now, don't look good that good for PC.

Don't expect true MMO to come to console for a while, and the Keyboard thing is kinda important for an MMO.

If you want to play an MMO just get a PC here's a link to how to build one:

http://www.destructoid.com/blogs/Locke/guide-to-pc-building-why-would-we-do-this--152784.phtml
Fiat Mediocrity's Avatar - Comment posted on 11/24/2009 13:30
Fiat Mediocrity
You can also buy PCs from HP, Dell, Gateway, Dellienware, iBuyPower (they suck though, I wouldn't recommend them ever), or any other PC company out there.

Or you can realize that this zombie MMO is going to suck anyway and walk away from this non-issue.
Yehat's Avatar - Comment posted on 11/24/2009 13:32
Yehat
MMO subscriptions while necessary are to me detestable. Eventually you have to ask yourself "Is this game good? Is this game 100+ dollars good?" because after a year that's how much it's going to cost you.

Personally I love Guild Wars because it is the total anti-thesis of MMOs.
The Silent Protagonist's Avatar - Comment posted on 11/24/2009 13:38
The Silent Protagonist
@Locke FFXI and FFXIV say hello. DCU Online, too.Also, all current consoles have USB ports, thus, all have keyboard access. PS2 did, too. Mindblowing, I know.

Also, subscription fees pay to keep servers running, GMs working and a revenue stream from which to generate new content. Go to Aeria games and lookat what a crock their model is - since they won't come out and say it $10 is 1030 Aeria points.

Want a "Gunner Gold Pack" for SMT: Imagine Online? That's fifty bucks. Most of it is expendable items, too. One time use. Half the gear you will see in in-game stores will only be purchaseable in Aeria points, not the in-game macca currency.

Its also better than paying microtrasactions on top of fees for Live. Fees should be covering the stuff they withhold and want you to pay for. Its nonsense. They never charged for content in the previous incarnation of Live nor was content withheld for sale.

You guys who complain about monthly fees better check to make sure you're not paying %60 per game plus content on Live. I can play one MMO and it just be the game and the monthly fees and be set for a while. Those desparate to have the latest and greatest achievements plus horse armor and paying out a lot more than I am.
Locke's Avatar - Comment posted on 11/24/2009 13:39
Locke
@fiat mediocrity

yea, you can you just pay more for not much benefit. and MOST people already own a keyboard, mouse, power supply, case, hard/ optical drives and OS. So for cost reasons it makes more sense to just get what you don't have and slat it together. It much easier now then a few years ago cause the IDE ribbons are gone.

1. screw in MB to case
2. place CPU, ram and cards into MB
3. attach sata cables to HDD
4. install OS

@ yehat

well technically speaking... $15 x 12 = $180 + $60 for the game = $240 for one year of play + XBOX Live $50 + internet ~$40 a month.
RichardBlaine's Avatar - Comment posted on 11/24/2009 13:43
RichardBlaine
I don't buy it. I don't know enough to about MMO's to have an educated opinion on how they should be charging gamers, but Guild Wars seems to still exist. That alone suggests to me that you can do the one time purchase (expansion packs excluded) MMO. Not having a monthly/annual fee does not necessarily mean that Strain will be forced to "try to squeeze revenue out of players after they've made the decision to play the game." Again, all of this is moot anyway. WOW isn't going anywhere until The Old Republic comes along, and even then, it's too early to say whether Old Republic will be good enough to dethrone WOW.
Yehat's Avatar - Comment posted on 11/24/2009 14:00
Yehat
@RichardBlaine

The difference is Guild Wars is only tenuously an MMO like Phantasy Star Online and Diablo 2.

However now that I think on it you have a lot of weight to your argument. Since private MMO servers work completely off of donations, they cost nothing to the players, it does start to raise the question on monthly fees.

Perhaps the ability is there to make a no subscription fee MMO but since everyone is so used to paying for subscriptions no company really has a desire to break the "tradition".
David Quinn Carder's Avatar - Comment posted on 11/24/2009 14:19
David Quinn Carder
EVE Online has the best system, in my opinion. You don't buy the game, but you do pay a subscription fee. World of Warcraft, on the other hand, if you want the up-to-date game, requires that you buy the original game plus two expansion packs (soon to be three expansion packs), and that only includes one month of play if I remember correctly.

The bottom line is, a company needs financial motivation to continue to support a game, and I like continued support. An MMO, ideally, is not something comes out and it's done—it's a virtual world, and it can't remain stagnant. I think Blizzard is just taking advantage of their extreme popularity and could still make it by without charging as much as they do, but I don't think WoW would be what it is today without some sort of on-going payment plan. For all the bitching about WoW, you have to admit that it's a fuckton of polished content and more just keeps getting added to it.

Furthermore, most people who play MMOs play them a lot more than any other game. The number of hours logged really adds up, so if over a year you end up paying the price for less than three non-subscription games to play one MMO, I don't really see how that's a ripoff. $15 a month or whatever is one or two decent lunches, or about two hours of minimum wage work . . . really, why make such a huge deal out of this? I'm broke, and I was broker back when I played WoW (which, incidentally, had nothing to do with my finances at the time!), and I could deal with it.

I'm convinced that people are put off by the principle of the thing, especially if they're not used to it, and not the actual investment . . . but when you think about it, if you're playing a game somewhat frequently over the course of four months, is $60 not worth that? It's a game and a social platform and unlike other games, you are getting more and more over time.

That's another way to think about it . . . after a while, an MMO really can be a new game essentially. Yet people have no problem paying for sequels that are more or less the same sort of updates you get in MMOs. Look at Assassin's Creed 2, for instance—same premise, updated moves, new environment, and furthering the plot. Sounds a lot like an MMO patch/expansion to me.

But again, I really think EVE is doing it right by ONLY charging subscription fees, and NOT charging for the game and its expansions.
Locke's Avatar - Comment posted on 11/24/2009 14:26
Locke
@david Quinn Carder

I think Ryzom is the same as well. Excellent comment BTW.
ButcherPete's Avatar - Comment posted on 11/24/2009 15:44
ButcherPete
I was super psyched for this game until I read this. Thanks a lot.
Doobles's Avatar - Comment posted on 11/24/2009 16:01
Doobles
@David Quinn Carder:

I understand your frustration at having to pay 60 bucks for the actual game considering you have to pay 15 bucks a month to continue playing it. The fact is that the game developer has to recoup the production cost of actually making the game. The monthly fees pay for updated content, customer service, server maintenance, plus profits of course. In WoW's case, they've drastically reduced the price of their original client and previous expansions. But yeah, if a new MMO sucks it's a bummer having shelled out the 60 bucks for only 1 month of playtime.
SaintV's Avatar - Comment posted on 11/24/2009 18:07
SaintV
Until someone can sweeten the pot for Microsoft and Sony, they ain't going to budge.
Paul Rodenburg's Avatar - Comment posted on 11/24/2009 22:45
Paul Rodenburg
Microshaft it is in deed.

http://www.youtube.com/watch?v=gyeemtS1jII
Fiat Mediocrity's Avatar - Comment posted on 11/25/2009 08:08
Fiat Mediocrity
@Locke

You probably won't believe this, but the extra cost of buying a computer is to make up for not doing it yourself. Some people don't want to build a computer or simply just can't.
Neo Rena's Avatar - Comment posted on 11/25/2009 13:41
Neo Rena
Was hoping this game would be like Guild Wars, but looks like it's gonna be pay2play...
Oh well, hopefully somebody'll finally get a free2play MMO on the PS3!
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