Sony just announced a price drop for the PS3 across the board, in all territories worldwide, at the very end of their gamescom press conference today. The magic number is 249, which means it's $249 in Dollars, €249 in Euros and 24,900 Yen in the Land of the Rising sun. Now. That means that the PS Vita will launch at the same price as the PS3.
You can see the slide they showed at the conference above.
Whatcha gonna do, Microsoft?