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World of Warcraft shifts 8.6 million units photo

With the immense popularity of World of Warcraft, I'm surprised to even see people outside when I look out of the window. Becoming a reclusive and trendy shut-in is now quite cool, and for that Blizzard is to be commended. Who'd have thought that such geeky nonsense would sell 8.6 million units?

That's the figure touted by the folks at NPD, collecting all the sales data from the main game, its two expansions, and the WoW Battle Chest. Some number crunching suggests that Blizzard has raked in around $258 million on retail sales alone. That doesn't even begin to consider how much the company has made from its $15 a month subscription fee. 

The general point of the story is this -- Blizzard is making more money than you could realistically spend in two lifetimes.








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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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21 comments | showing # 1 to 21
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CommanderPoopypants's Avatar - Comment posted on 07/30/2009 11:26
CommanderPoopypants
It would've been funny if you forgot the f in shifts, Jim. "World of Warcraft shits 8.6 million copies." :P
Overcrowd's Avatar - Comment posted on 07/30/2009 11:27
Overcrowd
That sounds like a challenge, Sterling.
t0pc0w's Avatar - Comment posted on 07/30/2009 11:28
t0pc0w
Just ridiculous.
Br0th3rGr1mm's Avatar - Comment posted on 07/30/2009 11:31
Br0th3rGr1mm
I'd be interested in seeing actual active account numbers, but "sales figures" like these are always skewed and include things that would never actually translate to a new player. I'm not saying an insanely disconcerting number of people play WoW on a monthly basis or that Blizzard isn't raking in truckloads of cash, but seeing the actual numbers that subscirbe each month would be closer to an actual 'current status" indicator of the game's health.
Chronic Logic's Avatar - Comment posted on 07/30/2009 11:45
Chronic Logic
Damn, what's the secret sauce that makes their game so good?
Magesx's Avatar - Comment posted on 07/30/2009 11:47
Magesx
If I remember right, these figures are only in the US.
Jumbo's Avatar - Comment posted on 07/30/2009 11:56
Jumbo
I have never played this game or even seen it played outside of South Park.
Arch649's Avatar - Comment posted on 07/30/2009 11:57
Arch649
NPD always skewers their numbers.
TheDreadHawk's Avatar - Comment posted on 07/30/2009 12:01
TheDreadHawk
I hate WoW so much.
Super Drybones's Avatar - Comment posted on 07/30/2009 12:09
Super Drybones
"Blizzard is making more money than you could realistically spend in two lifetimes."

Come on Jim, That wouldn't cover two months of hookers and orange juice.
CRAZYAPE69's Avatar - Comment posted on 07/30/2009 12:47
CRAZYAPE69
why?
welkstar's Avatar - Comment posted on 07/30/2009 13:05
welkstar
Really? Personally, I thought WoW was incredibly boring. But 8.6 million folks can't be wrong I guess.
Turbofail's Avatar - Comment posted on 07/30/2009 13:13
Turbofail
$258 million? That's all? That's the intake for a somewhat average summer movie.
Ganjookie's Avatar - Comment posted on 07/30/2009 13:15
Ganjookie
Yes they can.. :D
Rammstein's Avatar - Comment posted on 07/30/2009 13:26
Rammstein
As a former WoW player(Its been 3 months, i can claim that, even though the next patch is kind of intriguing...) it always irked me when people said "WTF WOW IS SO GAY HOW CAN PPL PAY2PLAY." Those people never really "got it" that there can be a game that is just so fun(and even more so with other people) that would be worth paying for. That said, fuck wow is so gay!~

That and WoW almost has as many subscribers as XBox Live Members, so, yeah 11 Million people cant all be wrong.
Celdurant's Avatar - Comment posted on 07/30/2009 13:47
Celdurant
@Turbofail

When looking at just retail sales, how can you say "That's all?" as if that's some disappointingly low amount. Movies appeal to a much wider audience, are cheaper to indulge in, and thus more people watch movies than say purchase a videogame. Many millions more. And yet WoW has generated a similar amount of money through retail sales. For a videogame to match a summer flick with just retail sales alone says a lot. If the report included revenue from monthly subscriptions, the figure would balloon even higher, so it's not as if that statement somehow means WoW isn't successful financially.
Kagasumi's Avatar - Comment posted on 07/30/2009 14:10
Kagasumi
@Chronic Logic:
I've played since beta, and I'll tell you.
First time I played it, a few things were readily apparent even on the first couple of days. First: their art style, audio, terrain layout, even the UI all tied together well to build a "theme". Some people may hate the art style, but there's no denying that the game pulled you in with the professional level of presentation.

Second: Gameplay and solid game design. Gameplay will make or break a game. Many times as I played, I would see how they did a quest or a layout of a dungeon, and think to myself "they really thought this through". I assume they really listened to internal feedback, or just better planning. Whatever magic formula they found was solid design.

There are also other factors like brilliantly allowing their gamers to create mods to boost shortcomings in the UI, as well as a lot of "flavor" added in things like cross-server battlegrounds and big storyline moments and backstory. Just about every instance has backstory if you want to go read it, but isn't necessary to know it.
Darren Nakamura's Avatar - Comment posted on 07/30/2009 16:12
Darren Nakamura
That's interesting, don't they boast about 11 million active users? Are people actually sharing the game with their housemates, or is this a piracy thing?
Br0th3rGr1mm's Avatar - Comment posted on 07/30/2009 16:45
Br0th3rGr1mm
[/i]welkstar at 07/30/2009 13:05
Really? Personally, I thought WoW was incredibly boring. But 8.6 million folks can't be wrong I guess.[/i]
So the 50 million that followed Hitler were on the right track?
HammerShark's Avatar - Comment posted on 07/30/2009 19:52
HammerShark
@Br0th3rGr1mm:

*Fwuh-WHAPs!!! in front of you w/ a thick stack of cash!*
Hit-lah didn't have purple, green, blue etc. hues/diversity of WARRIOR boobies. Not the good kind anyway (P.S. I'm not sexist, women are free to talk bout dudes "danglers and jinglers (y'know like 'jingle bells'-duh!)").

I'm too poor to play monthly anyways. At least these people are funding Blizzard to make games like:

- Die-Ah-BLOW tree
- 'Stark'-raft chew

I have no problem if one rules them all. Maybe then the 360 and ps3 can be turned over, perfected and maybe the gaming industry will be able to see all their projects through without cutting corners or lopping off projects. Free MMORPGs should rival them just enough to prevent WoW from raising their prices (turning ppl away). And y'know just give the gaming industry a steady income. Maybe they'll even wrest Yakuza 3 from Japan. Imagine if Blizzard took over Bethesda (allowing the company to continue their projects) and created an Oblivion MMORPG...
*drools like Homer Simpson for a sec.*
I want to kinda say the idea would be like Seven of Nine y'know what I mean? Like a step towards getting something good out of the Borg.

I'm actually pretty ok with the gaming industry and the pace at which they're making improvements, but when you have the one survivor and he/she is the fittest who also:
- doesn't kill "actual ppl" (cept the competition)
- attract the best of the best glitch solvers
- maintain decent prices
- and are open to all ideas/commentary for gaming
well.. not to get Star Wars here:

Padme: Sounds an awful lot like a dictatorship to me.
Anakin: Well? If it works ...

Which reminds me...
*if only Anakin had said this (as he makes pledge to Sith Lord)*
---> "If she dies, you die too 'stoopid-head'."

sorry kinda got caught up and strayed a bit, hope what I said made some sense... >_> I might not have thought this all the way through... oh well, I went this far might as well hit "add comment" and watch this join the other comments in oblivion (in a week or less). enjoy!
mrsatan's Avatar - Comment posted on 07/30/2009 20:28
mrsatan
Now that you have every dollar in the world Blizzard, how about you finish some of your damn games! Don't gimme this "We are worried about quality" crap. You have all the money in the world to hire an endless work force to slave away on your quality games. Make that shit happen!
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