"What could Blizzard want with that kind of money?"
The same thing any capitalist business wants: even more money! You can never have enough money, can you?
Microtransactions have tended to be content that is not needed for a full experience of the game...just something to further customize an individual's experience with the game. With that being said, this content has never been required to be bought.
Also, Blizz merely mentioned that it was a possibility. Something that tons of developers do only for the online community to already start bitching about.
What's more likely (because they've already been doing it) is tie-ins that also yield in game loot. Going to Blizzcon or getting rare cards in the Warcraft TCG can get you specific rare mounts and pets, and a promotion with Mountain Dew gave out a free pet.
11 million I think world wide? Hardly dead.
WoW is not going to die. Any new released MMO would have to do something significantly different then WoW in order to beat it. With all the money going to Blizzards pockets, you don't think that they would just implement that change into WoW?
Blizzard is a lot like Valve. Great games, huge wait time. I've been keeping up with WoW since I quit (2 and a half years clean) and it just seems as though it isn't going to die. They are just making the game easier and easier for the new comer.
As for micro transactions? It'll make the newcomer even more welcome. The new comer won't have to spend 15 - 20 bucks to play the game for a month to see if they like it. They can get the 2 week (I think?) trial and then use the micro transactions to get another week to test out the waters some more.
If the microtransactions branch off to items? Dear lord Blizzard better be ready to here the moans from the preBC people.
I don't play WoW anymore but my GF does and that's what she told me. So technically don't they already do it?
Prefer to pay monthly than to pay for microtransactions.
*one of the few people to resist the siren's call*
Perhaps when if their next MMO draws massive crowds or a new Warcraft MMO is released and WoW subscriptions start to drop substantially they may look at using a free to play model rather than a flat monthly fee.
On top of that, you can actually earn points for that store ingame, without having to pay money, as they're used as faction rewards. When the ingame NPC factions like you and you level up to a new level of likinghood, you get points.
Yeah, WoW does have some sort of microtransaction scheme in-game however, they're mostly for aesthetic purposes only that have very little to no effect on the gameplay.
Personally, I'd rather pay the monthly and get the full game outright. I don't like it whenever I come up to some interesting part of the game only find out that I still need to pay up before I get access to it. Kinda makes me feel that I'm getting screwed over my wow account or something.

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