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Will Wright says the Wii is a toy photo

Iconic game designer Will Wright has described the Wii as more of a toy than a gaming console, and believes the system should be considered as such. Before you get your torches and pitchforks though, bear in mind that he doesn't mean that as a bad thing.

"I think the Wii is a very unique platform, and that's kind of its core value," he explains. "That's why it's been so successful -- because it's pretty clearly different than the Xbox or the PlayStation. I think the Wii provides very fun experiences for the most part, but it's kind of a different level of experience; it's not like these 40-hour involved RPG games as much as it is like these fun toys to pick up and start playing in five minutes.

"And it's really fun with a group of people sitting around... It really is more into what I would call the toy market, because most of the Wii games I've enjoyed felt more like toys than like games."

Funnily enough, the Wii is starting to get quite a few involved RPGs and there are plenty of traditional games if you know where to look. I totally see what he's saying though. The Wii is a gimmick and a toy, but that's not a bad thing at all. It is, after all, why Nintendo is so effing rich right now.

Wii Belongs In Toy Market, Says Will Wright [Industry Gamers]








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72 comments | showing # 1 to 50
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Xzyliac's Avatar - Comment posted on 03/10/2010 12:02
Xzyliac
Not like it really radically changes his argument but for what it's worth he definitely calls the software a toy. Not the hardware.

Also, keep Birthmark Destructor out of this thread.
HEL105's Avatar - Comment posted on 03/10/2010 12:07
HEL105
I agree, it's a toy. So is the PS3, 360, and every system that came before.
Pudge Controls the Weather's Avatar - Comment posted on 03/10/2010 12:08
Pudge Controls the Weather
toy

• noun 1 an object for a child to play with, typically a model or miniature replica of something. 2 a gadget or machine regarded as providing amusement for an adult. 3 before another noun (of a breed or variety of dog) much smaller than is normal for the breed.
HoodedMiracle's Avatar - Comment posted on 03/10/2010 12:08
HoodedMiracle
I don't know if I'd consider Madworld as a toy, but upon hearing this, I'm sorta re-thinking that. >_<
VGFreak1225's Avatar - Comment posted on 03/10/2010 12:08
VGFreak1225
The Wii is willing to accept that it is intended to be a toy, something that none of the other consoles are willing to accept. There's a certain sense of "purity" there that is appealing. Like Madworld accepting that its a guilty pleasure with the ludicrous violence and ridiculous dick jokes, as opposed to something like Gears of War trying to convince us to approve of taking the characters and storyline seriously.
CrudeDarkness's Avatar - Comment posted on 03/10/2010 12:09
CrudeDarkness
Those damn Nintendo execs. First they made us buy the damn thing. Next they toss us aside like a damn hooker. I feel violated.
brownjohn's Avatar - Comment posted on 03/10/2010 12:11
brownjohn
@Xzyliac: I wish we could keep him out of every thread. I don't think he's contributed anything meaningful ever.

On topic, yes the wii is a toy. What's wrong with that? My ps3 is also a toy. Its a more advanced toy, but still a toy nonetheless. I really don't understand the point of people saying things like this.
Sir playedallot's Avatar - Comment posted on 03/10/2010 12:13
Sir playedallot
Ill sign that instantly!
And thats exactly the reason why i think those waggling shovel games dont work on other platforms! The PS3 and our beloved box-o-evil are more a thing for core games.
Its like he said: get it connected(put togheter?) and start gaming instantly. Its ideal for the cassuals(also known as parents).
While on the two HD systems inheres a smell of complexity. Wich you first have to get used to it. Also the Wee ^^ is kind of slim and looks top notch future sexy.
Tubatic's Avatar - Comment posted on 03/10/2010 12:14
Tubatic
See, it sounds better when he says it...
Kvb's Avatar - Comment posted on 03/10/2010 12:17
Kvb
All consoles are toys.

I do see what he's saying, though. It's a different kind of toy.
Occams electric toothbrush's Avatar - Comment posted on 03/10/2010 12:19
Occams electric toothbrush
Those are some creepy looking babies. Sepia tone makes things look dead.
Hiltz's Avatar - Comment posted on 03/10/2010 12:22
Hiltz
Pff... Will Wright says a lot of things. Like how great Spore was going to be!

I agree that all consoles are toys. The only difference is that their designed for all ages especially with the Wii and DS.
The Silent Protagonist's Avatar - Comment posted on 03/10/2010 12:22
The Silent Protagonist
Yeah, can't help but notice Wii seems to be in the beginnings of pulling in quite a few RPGs over the course of this year and certainly into the next.

I think JRPG developers have just accepted they have to go where its most affordable, which is the handheld market and Wii. Probably also helps Nintendo that all that money they're rolling in can create attractive deals for partnering with teams like Mistwalker to create a first party exclusive RPG. That and they bought Monolith Soft.

This month is pretty decent for console RPGs, but it looks like there's another drought to come on 360 and PS3.
Sir playedallot's Avatar - Comment posted on 03/10/2010 12:23
Sir playedallot
The Wee ^^ (sorry but i love that, in france they say wee wee for yes) is the perfect system to start gaming with!
JDavis1186's Avatar - Comment posted on 03/10/2010 12:31
JDavis1186
First, you missed a perfect chance to use a screencap of Back to the Future 2 as the header image. "You mean you have to use your hands? That's a baby's toy!"

Second, considering the sort of games Will Wright makes... The overly detailed micro-managing "is this a game or a full-time job" simulations... I'll take my toys over his games any day.
GoldenGamerXero's Avatar - Comment posted on 03/10/2010 12:32
GoldenGamerXero
If you read it he's basically saying it's different not bad. Why does everyone have to reach some imaginary status quo with games anyway? Just have fun people.

@Sir playedallot

It's "Oui"
SnatchTease's Avatar - Comment posted on 03/10/2010 12:34
SnatchTease
In that case I'm going to make kids at a daycare play Madworld and Dead Space Extraction, then I'll take a poll.
trip1ex's Avatar - Comment posted on 03/10/2010 12:36
trip1ex
So Xbox and PS2 were toys too then? ....

And gaming consoles aren't toys, but serious productivity machines?

.... boggles my mind.

I guess graphics defines whether something is a toy or not. If your console renders heads getting blown off in real-life hd detail then it can't possibly be a toy. :)
GoldenGamerXero's Avatar - Comment posted on 03/10/2010 12:36
GoldenGamerXero
Oh God! Do NOT search "oui" on Google images with Safe search off... Jesus Asian Transsexual Christ...
Sir playedallot's Avatar - Comment posted on 03/10/2010 12:40
Sir playedallot
GoldenGamerXero
You made may day^^
Arch649's Avatar - Comment posted on 03/10/2010 12:40
Arch649
Ugh, this again.

Yes the Wii is more of a toy than a game console. Yes I like it that way.
Excel-2011's Avatar - Comment posted on 03/10/2010 12:41
Excel-2011
I have an airsoft gun-shaped toy that I place quite a bit of value in.
Xzyliac's Avatar - Comment posted on 03/10/2010 12:42
Xzyliac
FUCK YOU GOLDENGAMERXERO! YOU KNEW I WAS GOING TO!
Harris Hatsworth's Avatar - Comment posted on 03/10/2010 12:45
Harris Hatsworth
The Wii is a toy, as are the PS3 and the 360.
SM4RT1N0's Avatar - Comment posted on 03/10/2010 12:46
SM4RT1N0
ARGH!
MY FUCKING EYES!
GOLDENGAMERZERO YOU BELLEND!
PappaDukes's Avatar - Comment posted on 03/10/2010 12:46
PappaDukes
He's obviously never played Shiren on the Wii.
Vanilla Gorilla's Avatar - Comment posted on 03/10/2010 12:47
Vanilla Gorilla
Inb4 Wii Defen... nm.

@The Silent Protagonist - Except that the Wii has a notorious reputation as a hard system to crack for third party developers. In fact, many developers have went on to generalize the Wii as a first party system because of all the success the Wii has, Nintendo reaps like 70-some-odd percent of it.

Not saying no one can crack the Wii's profitability except Nintendo, but third party developers/publishers tend to have a much harder time getting a good profit out of a Wii title.
VGFreak1225's Avatar - Comment posted on 03/10/2010 12:51
VGFreak1225
GoldenGamerXero deserves a medal.
jonnybryce's Avatar - Comment posted on 03/10/2010 12:54
jonnybryce
It's an obvious point. Sure, there are hardcore games on the system (most from Nintendo and from the same series), but the reason it's been such a success is because people who weren't truly gamers and would never buy a 360 bought a Wii to play tennis at family gatherings.
MidnightOwl's Avatar - Comment posted on 03/10/2010 13:01
MidnightOwl
I thought I was missing something, but then I realized SafeSearch was on "Moderate"...

XP
The Silent Protagonist's Avatar - Comment posted on 03/10/2010 13:05
The Silent Protagonist
@Vanilla - The Last Story and Xenoblade are first party projects. Mistwalker is involved with the former, but Nintendo has their people involved, too. This is hwy its going to be a first party game and it will never see another platform.

Also, Dragon Quest. That's millions of Wiis sold in Japan just for that.

The niche market on the Wii - if you want to consider the JRPGs within the nice market - hasn't been the tough market to crack. Niche gamers go where the niche games are. Atlus can put Shiren the Wanderer on Wii and Atlus fans will go right for it, Atlus knows how to reach the niche gamer. And Atlus doesn't publish anything more than they think would sell.

These people trying to sell these waggle minigame collections and others aren't going for the niche, they aim for the mainstream, spend more money than necessary on a project and that forces them with higher sales expectations than what a company like Atlus or even Nintendo does it.
MidnightOwl's Avatar - Comment posted on 03/10/2010 13:06
MidnightOwl
...and then I saw everything.
Marley's Avatar - Comment posted on 03/10/2010 13:07
Marley
@GoldenGamerXero

Thank you sir. I now feel obligated to search that after i get home from work...though i am afraid.
MidnightOwl's Avatar - Comment posted on 03/10/2010 13:11
MidnightOwl
@Marley

I'll save you the trouble. It's an Asian woman with a penis...

If you're still curious, make sure you click on the picture. There's PLENTY more where that came from.
Hiltz's Avatar - Comment posted on 03/10/2010 13:13
Hiltz
All consoles are electronic toys.

The only difference between the Wii and the HD platforms is that 360 and PS3 are trying to be more than just gaming machines due to the continued effort to include and expand on their multi-media features.
Kaiser Crowbar's Avatar - Comment posted on 03/10/2010 13:19
Kaiser Crowbar
I'm agreeing with just about everyone here. Since when did video game systems stop being toys?

@GoldenGamerXero: I will definitely avoid that, as futanari ain't my thing.
Sir playedallot's Avatar - Comment posted on 03/10/2010 13:20
Sir playedallot
Also Cocks
LoftyTheMetroid's Avatar - Comment posted on 03/10/2010 13:26
LoftyTheMetroid
1) Sterling is still an ignorant douche.

2) Will Wright's new project is something toy-oriented, so expect him to refer to a lot of things in that manner (whether that's just how he views things now, or he wants to justify working on some sort of toy-oriented project by referring to more respected non-toy items as being toys).

3) Any possible way to describe the Wii as a toy could easily be used to describe the 360 or PS3 in a similar manner.

4) Really, the same could be said about, say, a DVD player. (Especially if you use a literal definition, like the one Pudge provided.)
Hiltz's Avatar - Comment posted on 03/10/2010 13:32
Hiltz
In all seriousness, I think what Will Wright is trying to point out is that the novelty of motion controls has caused a new sensation that's never been seen before in the home console market as if it is the next hot new toy product on the market.

The way games like Wii Sports were designed makes them unique in terms of control and how they've got this pick up and play social aspect to them. In addition, the appeal of these types of games has lead to the penetration of the expanded audience. Furthermore, it has allowed Nintendo to stay true to its philosphical roots as a company that tries to be provide different experiences from what its competitors are offering.

For example, Sony's clearly pushing the technilogical aspect of the PS3 along with the movie watching capablities of Blu-ray. Microsoft is focusing largely on the social online experience. Both of these home consosoles are also focusing on providing cinematic, HD-type of video games.

With the Wii, Nintendo is mainly focusing on the social aspect of local gaming and using motion control as a way to tool to offer a seperate kind of experience seperate from the tradtional way of how video games are being more cinematic and story-driven. That's why the Wii is only a gaming machine and not a multi-media centric platform like how the PS3 and 360 are trying to be.
Nerdy Suit's Avatar - Comment posted on 03/10/2010 13:33
Nerdy Suit
This is strange coming from Will Wright. After all, a lot of people would call many of his games, like The Sims, a "toy" more than a real game or interactive experience.
midna1's Avatar - Comment posted on 03/10/2010 13:42
midna1
OMG the Wii is sooooo a toy. I had never even thought of that. Thank you Will Wright.
midna1's Avatar - Comment posted on 03/10/2010 13:44
midna1
cock
Xzyliac's Avatar - Comment posted on 03/10/2010 13:47
Xzyliac
@Nerdy Suit
Well it's not like he's being negative about it.

I wonder if Birthmark is going to adress that in his inevtiably shitty blog he's gonna write.
MidnightOwl's Avatar - Comment posted on 03/10/2010 13:49
MidnightOwl
I'm still reeling from my inability to control my curiosity...
Dr Awesome's Avatar - Comment posted on 03/10/2010 13:57
Dr Awesome
You know what was a toy? Spore.

Video games can be a toy or they can be an artform, depends on the game, not the system you fucking dunce(s).
GoldenGamerXero's Avatar - Comment posted on 03/10/2010 13:58
GoldenGamerXero
@Xzyliac

I'm just hoping he puts that tranny picture in as the header when he copy and pastes his comments into the c-blogs.
Xzyliac's Avatar - Comment posted on 03/10/2010 14:10
Xzyliac
@GoldenGamerXero
I'm still hating you for that right now.
Sir playedallot's Avatar - Comment posted on 03/10/2010 14:28
Sir playedallot
*raising hands and waving hard to get attention* ehhh ehhh ehhhhhhhh.
Doooont for-get about meeeee, i came up with that wee thing in the first place!
Lockgar's Avatar - Comment posted on 03/10/2010 14:33
Lockgar
All video game consoles are toys. You don't really do anything productive with them. My dvd player, is a toy. My mp3 player, is a toy. If you somehow thing otherwise, you are a moron.
Monodi's Avatar - Comment posted on 03/10/2010 14:38
Monodi
Pen is a noun.
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