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Will Wright calls E3 a zombie, declares this year's event 'the walking dead' photo

Spore creator and well loved design icon Will Wright has become the latest industry figure to criticize E3, naming it "the walking dead" and suggesting that the "real" E3 died years ago.

"It almost feels like a zombie at this point; it's the walking dead," stated the game designer. "It's such an abrupt end to what was E3, which had been this huge escalating arms race.

"I understand why they really pulled the plug on the big E3. Looking at the amount of money a company like EA would spend on it, it was ridiculous amounts of money just to be present and competitive with everyone else, so I think they were looking for a way to sign the arms treaty and de-escalate the whole thing." 

Wright then suggested we were in a "weird transition period" of wondering whether or not we have a show anymore since the real E3 passed on. Really, E3 needs to go away but the sole reason it has so much attention heaped on it is because it's based in America. There are bigger, better shows out there that don't have half the coverage because they're not American. Every year, however, it will get the same amount of coverage and people will still be complain that it's a big disappointment.


Continue: More Will Wright stories





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12 comments | showing # 1 to 12

Cowzilla3's Avatar
Cowzilla3 at 08/28/2008 11:01
Are you and Brad competing to see who will quit first? Is this like a drinking game where you keep taking a shot until someone passes out except here it will be when one of you can't post another thing because his fingers are too tired?
Jim Sterling's Avatar
Jim Sterling at 08/28/2008 11:05
Cowzilla3: This is what happens when everyone's at PAX. Also, there's no Nick to keep me in line. I might do stories about ballbags all week.
VisMortua's Avatar
VisMortua at 08/28/2008 11:10
@Jim: As long as you include some nice cans and dumpers in that coverage I'd read it all day long, my friend.
Danmartigan's Avatar
Danmartigan at 08/28/2008 11:25
I told you, E3 is old gregg.
tom90deg's Avatar
tom90deg at 08/28/2008 11:26
Sigh...I to am overseas and unable to see the glory that is PAX. Stupid science, hasn't made a teleporter yet...spending all their time on Medicine and Things that actually work...
Cowzilla3's Avatar
Cowzilla3 at 08/28/2008 11:29
Finally Dtoid can become the ballbag mecha I always dreamed it would be.
GohanGVO's Avatar
GohanGVO at 08/28/2008 13:30
It may have lacked the drama and excitement, but at least many outlets got to share impressions on anticipated titles.

Putting the flashing lights and booth babes back into E3 will not resolve anything; rather, such measures will merely placate the personal desires of the media to be catered to and entertained.
parrothead's Avatar
parrothead at 08/28/2008 13:32
That is because casual gamers don't know how to party!
nickthehat's Avatar
nickthehat at 08/28/2008 14:34
Yay fro Ballbags!
nickthehat's Avatar
nickthehat at 08/28/2008 14:34
Yay for Ballbags!
nickthehat's Avatar
nickthehat at 08/28/2008 14:36
fro ballbags are much curlier.
MechaMonkey's Avatar
MechaMonkey at 08/28/2008 14:45
@Cowzilla

*Mecca

I'm the ballbag Mecha.
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