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Will digital distribution 'save' PC gaming? Some think so photo

More and more these days, anytime you see the word "digital distribution" in a sentence, chances are high you can also find "Stardock" nearby. Not that there's anything wrong with that -- Stardock CEO Brad Wardell usually has some pretty insightful things to say about the subject.

Talking with Gamasutra in an interview, Wardell made a comment that could be deemed as hyperbolic, but I actually find the statement to be accurate: "A lot of publishers are viewing digital distribution as the thing that is going to save PC."

Whether or not you think PC gaming has "died" is besides the point. It's obviously not flourishing like it once was -- the signs are right in front of our eyes, and have been for a while now. With retail shelves for PC games shrinking, digital distribution has done nothing but expand.

Wardell gave an estimate of how much of the PC market is made up of digital games. He believes it's around the 25% mark, and thinks that number could possibly double in as short as two years from now. I couldn't say how close to reality that number is, but I do know that digital distribution is here to stay, for better or worse.








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20 comments | showing # 1 to 20
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Kvb's Avatar - Comment posted on 09/10/2009 20:39
Kvb
Yes.

Steam is the only reason I came back to PC gaming.
horrorscope's Avatar - Comment posted on 09/10/2009 20:43
horrorscope
I love Digital Downloads. No more messing around with scratched discs or re-entering authorization keys. Its the Future!
Eschatos's Avatar - Comment posted on 09/10/2009 20:47
Eschatos
I do spend way more on Steam then I do at stores, so this is true.
Electrium's Avatar - Comment posted on 09/10/2009 20:48
Electrium
...seriously? Little kid games must factor into that statistic a lot. Every PC gamer I know, and most that I see on forums, use Steam or some other similar service. Or BitTorrent. >_>

If digital distribution succeeds on any platform, it will be the PC, though. For most PC games, you only need the disc to install, so afterwards there's not much point in keeping the physical copy. And since it's so much data, a lot of games come with like 5 installation discs, which is just annoying. Places like GameStop realize don't really do Used PC Game sales (at least I've never seen a wide used pc game selection). 99/100 avid PC Gamers have the internet on their computer too. There's no question that DD is the best option for PC developers.
Yehat's Avatar - Comment posted on 09/10/2009 20:59
Yehat
Stardock's Impulse for the indie scene.

Valve's Steam for the new and competitive stuff.

CDProjekt's Good Old Games for the classics.

These are the holy trinity of digital download.
Josh Tolentino's Avatar - Comment posted on 09/10/2009 21:09
Josh Tolentino
@Yehat

And Direct2Drive for when you can't login to Steam, heh.
LsTr Of SmG's Avatar - Comment posted on 09/10/2009 21:15
LsTr Of SmG
What Yehat and unbangkay said.

I DO miss retail though =( barely anywhere near me stocks ANY PC games.
Arttemis's Avatar - Comment posted on 09/10/2009 21:34
Arttemis
I ended up unknowingly ranting about the horrible aspects of DRM to this guy, CEO Brad Wardell, at the Stardock booth for at least 15 minutes. He matched my enthusiasm the entire conversation. Incredible guy, and I hope Stardock continues to grow along with the PC gaming industry (sans DRM).
Hcapt's Avatar - Comment posted on 09/10/2009 21:57
Hcapt
What if the number doublefrom 25% to 50% not because people are buying more digital games, but because people are buying less physical copies?
Cowboy TTop's Avatar - Comment posted on 09/10/2009 22:51
Cowboy TTop
It will help PC games, but I still think it has to coexist with physical media. The troublesome nature of PC guts can cause trouble for the most simple user, and this limited install stuff is ridiculous and doesn't breed confidence.

Give it time and we'll see how it plays out. Kudos to Valve and co.
kalidanthepalidan's Avatar - Comment posted on 09/10/2009 23:39
kalidanthepalidan
While PC games have diminished on the shelves of gaming stores (ie Gamestop) that probably has more to do with the fact that the used PC game market is harder for stores to deal with due to DRM. However, if you go into any best buy, target, etc. their PC gaming aisle is just as large as any one console/hand held system. PC gaming is far from dead. Digital distribution won't save it, but it will definitely earn a tidy profit for the companies (ie Valve, Gamersgate) who create a solid and customer friendly experience. Some people appreciate the convenience of not needing a hard copy, and some like the feeling of security of owning a physical products. Both groups will always exist.
Qraze's Avatar - Comment posted on 09/11/2009 00:21
Qraze
pc gaming is not gonna die as long a pc's are around.
vexed alex's Avatar - Comment posted on 09/11/2009 00:21
vexed alex
PC gaming needs saving? From what?
PanOpticon's Avatar - Comment posted on 09/11/2009 00:40
PanOpticon
We've apparently been trying to save PC gaming for the last ten years.
countingdown7's Avatar - Comment posted on 09/11/2009 00:44
countingdown7
ehhh, there's nothing to save, really. I could care less if the majority of multi plat games are released on pc. PC is the cheapest plat to make a game on, and PC gamers usually do their research and know what's going on as far as new games are concerned. The Witcher came out of no where and was a huge hit, same for Gal Civ. It's just not ENOUGH cash for the cash mongers. Making similar sales to those of a decade ago is no longer seen as "profitable".

There will always be SUPER hardcore and SUPER casual games for the PC. The PC, is afterall the best selling gaming device ;)
Korinthian's Avatar - Comment posted on 09/11/2009 03:20
Korinthian
Onlive will do the saving. Duh.
Jetsetlemming's Avatar - Comment posted on 09/11/2009 03:32
Jetsetlemming
What should be noticed that of that retail market, what you see in Gamestop is like less than 1% because they're doing their best to quash it. It's all about Walmart for retail.
Netrat33's Avatar - Comment posted on 09/11/2009 09:22
Netrat33
PC gaming is and always has been fine. Everyone starts comparing Console sales to PC not realizing how unfair it is. Console Sales = ms, sony, nintendo consoles vs PC. When broken down per unit, it does fine.
Insanity-Oo's Avatar - Comment posted on 09/11/2009 09:30
Insanity-Oo
@ kalidanthepalidan

It's not DRM that has prevented the sale of used PC games, it's that almost every computer sold comes with a CD/DVD burner. Think about it: what if you could run a console game off the HD without the disk?
Anyway, the limited install BS is a fairly recent occurrence, and is already on it's way out thanks to (IMO) the roar of PC gamers everywhere.
kalidanthepalidan's Avatar - Comment posted on 09/11/2009 20:22
kalidanthepalidan
@ Insanity-Oo

True. But it's also issues like BF 2142, Unreal 3, Sins of a Solar Empire, Galactic Civ which require you to register your cd key in order to play online/get updates, etc effectively making your game worthless in the secondary market upon purchase.
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