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WiiShaft commerical makes me want to sew my vagina shut

1:39 PM on 11.14.2007, Colette Bennett 82 comments

     Accessories
If any of you ever catch me looking as retarded as these two girls do playing with this new Wiishaft control thing, I want you to do me a favor. I want you to take the nearest blunt object you can find and I want you to hit me square in the face. I don't mind if you make a permanent injury as it will remind me of looking like a douche and hopefully ingrain the lesson not to repeat the error.
 
As far as the joystick itself goes, it could be cool or it could be tragic, but all I know is that commercial just made me want to puke. Also, the "shaft" thing -- What? So it's girls playing with a controller called a "Wiishaft"? Wow. Aren't you guys at Overline Gaming witty? Chicks jerking shafts around. In future, you may not want to attach such thinly-veiled sexual innuendo to your product, so as not to alienate the entire female gaming population, which is larger than it's ever been. 
 
Buy it here if you are so inclined. 
 
[Via GameBrink

Next page: More wii stories




Aberrant Thought's Avatar
Aberrant Thought at 11/14/2007 13:39
No come on... it's so witty that it just APPEARS to be lame and.. uh all right it sucks.
raucci's Avatar
raucci at 11/14/2007 13:40
Wow... that was incredibly chauvenistic (however you spell it). I like how they even tried to throw a bit of fan service in at the beginning with the girl removing a layer of clothing. GENIUS! Haha, right. This was an awful ad, and even though the product looks kinda cool... maybe... I can't get passed the blatant "sex sells" motif in this commercial... and they didn't even commit to it >_< Hahaha
WDot's Avatar
WDot at 11/14/2007 13:42
So, what move is there in Street Fighter where you can go left right left right left right and press all the buttons on the controller at the same time? I admit I'm not a hardcore SF player, but they didn't seem to grasp the concepts. They were just grasping... The shaft... I guess. Is this controller actually good or is it just a marketing scheme with innuendo?
ScottyG's Avatar
ScottyG at 11/14/2007 13:42
Huh, actually looks like a decent size joystick. When I first saw a picture I was expecting something the size of the classic controller.

Totally agree about the video. They should have just skipped the innuendo and had the girls manipulate the joystick with their vaginas. Heck, looking at how they were using it with their hands their gaming abilities might have improved. I'd almost recommend skipping on this product just to teach them a lesson about making shitty ads. :p
FuriousGeorge's Avatar
FuriousGeorge at 11/14/2007 13:42
"In future, you may not want to draw a thinly veiled sexual connotation over your product as not to alienate the entire female gaming population"

I think the only females turned off by the concept are the Ellen Degeneres demographic ⌐_⌐
ZekeThePlumber's Avatar
ZekeThePlumber at 11/14/2007 13:43
Will there be the extended scene on the DVD?
Colette Bennett's Avatar
Colette Bennett at 11/14/2007 13:43
@Curious - I'm clearly not a lesbian and it infuriated me. Neither are any of our other female writers, so let's see what they think.
Riser Glen's Avatar
Riser Glen at 11/14/2007 13:49
Just because of that commercial, I refuse to buy it.

Not that I was even considering buying it. It looks terribly designed.
Rockvillian's Avatar
Rockvillian at 11/14/2007 13:51
They should've designed the bottom of the thing a little less flat, so you can hold it on your leg or lap without it sliding all over the place.

Or maybe they WANT your shaft to slide all over women's legs. I have no idea what's going on anymore.
rdaneel72's Avatar
rdaneel72 at 11/14/2007 13:55
UUGH!!! What a HORRIBLE thing to say. I was on my way to lunch, too.
timtheterrible's Avatar
timtheterrible at 11/14/2007 13:55
Sounds like a pr0no.
Zanch's Avatar
Zanch at 11/14/2007 13:58
Man, I'm a guy and I still wanna punch them both in their stupid faces. Didn't realise people with down syndrome could get jobs in commercials.
BenHaskett's Avatar
BenHaskett at 11/14/2007 14:00
Stupid shit like that is offensive and dumb to everyone. It's just the result of some cheap crack-pot marketing team of the mind that sex sells. Well, it does, but you have to be sly about it; you can't just throw tits in our faces and scream "BUY OUR PRODUCT!"

This is what you do when your product isn't good enough to speak dor itself. It's just like that upcoming ps360 game "Wet".
BluDesign's Avatar
BluDesign at 11/14/2007 14:03
Looking into the camera at the end of the ad? HAWT! Especially that look of confused annoyance. Whoo. Stop, you're getting me all twisted.

I really want a joystick for my NES games, since I had an Advantage, but MAN is that the totally wrong name for that product.

Owning that just screams, "I HATE SEX!" to any woman that sees it in your home.
Foe's Avatar
Foe at 11/14/2007 14:03
I can't watch videos at work, but that title made me go all pruney down yonder.
Milhouse's Avatar
Milhouse at 11/14/2007 14:05
That was horrible...
BluDesign's Avatar
BluDesign at 11/14/2007 14:06
From the Q&A section of their website.

Q: How big is the Shaft?
A: The Shaft is an Arcade-Style Controller, so it is approximately 6 inches x 11 inches.
BluDesign's Avatar
BluDesign at 11/14/2007 14:07
Oh, right, they're also full of shit.

HORI has an arcade joystick as well.

http://www.gamestop.com/product.asp?product_id=802721
Sharpless's Avatar
Sharpless at 11/14/2007 14:08
They must be having fun, because they were pushing each other and laughing. I want this product.

That was the stupidest thing... Why is it fucking huge, too? Dammit, I hate the way the gaming industry uses women. And by gaming industry, I mean shitty little companies desperately trying to drum up interest in their shitty products. Fuck it.
naia-the-gamer's Avatar
naia-the-gamer at 11/14/2007 14:10
Wait, so that wasn't a parody?
FuriousGeorge's Avatar
FuriousGeorge at 11/14/2007 14:16
um Ms Bennes, I happen to know chicks LOVE the shaft.... even more so than being objectified.... Now with a woman president, the days of burning your bra are over... relax, sit back and let it happen, you know you want it


PS: the video is not running, Im using Opera browser, is that an issue?
AgentMOO's Avatar
AgentMOO at 11/14/2007 14:19
old pun is old
Virtualgirl's Avatar
Virtualgirl at 11/14/2007 14:20
Do I have to be female? I can deal with the sex stuff, but putting together a piece of crap commercial like that and thinking it can be effective is just stupid...
bloodylip's Avatar
bloodylip at 11/14/2007 14:21
While I have no experience using either, I'm sure the Hori stick is vastly superior, even without innuendos.
akathatoneguy's Avatar
akathatoneguy at 11/14/2007 14:22
Just another lame gaming commercial, really...anything to be "infuriated" about? Come on, Colette. A couple of Dtoiders overstated the "sex appeal" attempt--yeah, the girl took off her shirt...to reveal a SPORTS BRA. WHOOOOOOAAAAAAAA, sexy. Strip away (pardon my bad pun) that part and the name of the product and it's just another "casual gamers looking stupid whilst having simulated fun" ad. Certainly nothing to get that worked up about, eh?
Dexter345's Avatar
Dexter345 at 11/14/2007 14:23
I will hold you to that, Colette. You may be happy to hear that I constantly carry a blunt object in my inventory, Final Fantasy style. Hopefully I'll never have to use it, but if the situation arises...
Corncobtacular's Avatar
Corncobtacular at 11/14/2007 14:26
As much as the commercial sucked i guess i'll never understand why this pisses you off so much. Whenever people make fun of my demographic i laugh (especially when they are stereotyping something about me and completely miss, just like this commercial tried and failed to do for you)

What's the big deal? So it belittles you, roll with the punches. I just don't understand what is so upsetting. Yeah it might be annoying, but that's as far as i could see it going. Maybe i just need to pay more attention.
LethalHairdo's Avatar
LethalHairdo at 11/14/2007 14:27
"The Shaft: Now in tasty fruit flavors! Feel free to fellate your peripheral without fear of that horrible, 3rd party after-taste!"
Twiggy's Avatar
Twiggy at 11/14/2007 14:28
I think the 'panning up over girl wearing undies' part at the beginning cemented that this was a dumb way to try selling a decent looking product. Honestly, it reminds me of the old NES Advantage. Totally retrotastic. But they'll never see my money because if they don't understand how not to be a-hole marketers, they probably don't know how not to short out the friggin' wires in their controller.

Ace move.
Colette Bennett's Avatar
Colette Bennett at 11/14/2007 14:29
I'll start rolling with the punches when bullshit like pictures of guys jacking off on Jade Raymond's tits stop showing up in the gaming universe.
Arugala9's Avatar
Arugala9 at 11/14/2007 14:34
That was really bad.
Leathersoup's Avatar
Leathersoup at 11/14/2007 14:38
heh heh heh... she said vagina.
Justice's Avatar
Justice at 11/14/2007 14:41
Wow a larger classic controller. There actually is a real acade stick for the Wii, forget this trash
akathatoneguy's Avatar
akathatoneguy at 11/14/2007 14:42
Hmmm...I haven't seen any pictures of guys jacking off on Jade Raymond's tits. Am I not looking hard enough? I probably would not continue to visit a site where I would see such a thing. If you look around enough, there's something on the internet to offend everyone.

Also, I always find it amusing that so many male gamers all of a sudden are offended by something like that commercial when they realize (or are prompted to realize) that they *should* be by a girl gamer.
Tekoa's Avatar
Tekoa at 11/14/2007 14:43
wow
Zarathustra's Avatar
Zarathustra at 11/14/2007 14:43
I really want this video to be a joke. Cuz otherwise, it just lowered the whole of humanity a bit.
yanR's Avatar
yanR at 11/14/2007 14:44
I mean, this commercial is obviously crappy and sexist, but it does seem like there is a little bit excessive indignation here. I mean, this is definitely not comparable to "guys jacking of on Jade Raymond's tits". Just seems like a shabby company trying to sell a shabby product in a shabby way. Nothing worth sowing your vagina shut for.
RoyRP216's Avatar
RoyRP216 at 11/14/2007 14:45
They're not even hot.
bottled dark's Avatar
bottled dark at 11/14/2007 14:52
epic fail.
pwned88's Avatar
pwned88 at 11/14/2007 14:53
I'm with collette on this one. no freaking wonder its hard to find a girlfriend who games, bull shit like this keeps them in hiding. Oh well, as long as we have guys with the mindset of a gr.7, we'll have things like this. Now everybody jiggle your joysticks!
king3vbo's Avatar
king3vbo at 11/14/2007 15:00
That is one giant dild.. uh I mean controller
JohnnyWadd's Avatar
JohnnyWadd at 11/14/2007 15:06
Wot, dem bitches can play with my shaft anyday.
Corncobtacular's Avatar
Corncobtacular at 11/14/2007 15:09
That's partially my point Colette. You're applying the reaction from Ron's stupid comic to this commercial when they are nowhere near the same level. This commercial was lame, but your reaction to it seemed way overboard IMO.
verkon's Avatar
verkon at 11/14/2007 15:14
Hot girls use controller, maybe if me get controller, hot girls come to me!
hardwareguy's Avatar
hardwareguy at 11/14/2007 15:17
So, where can I buy one of those?
Capn Birdseye's Avatar
Capn Birdseye at 11/14/2007 15:37
Yeah I can't see the big deal either. Its no different from the millions of other ads out there that target all demographics of consumers IMO.

You watch and ad for laundry detergent without having girls plastered all over the place on TV these days...
Holyetheline's Avatar
Holyetheline at 11/14/2007 15:47
eh, not a bad idea, but i would never get one
Knives's Avatar
Knives at 11/14/2007 15:58
I didn't think it was that big a deal, just like in most of the Wii ads, the "gamers" just act stupid.

Also they might have been drunk/high, just look at how they laugh.
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