Totally awesome. I can't listen to it, but the design of the commercial was the perfect pitch to non-gamers.

The concept of taking a strange small car, foreigners who don't follow the usual introductory customs, adds to the flavor of it.

I guess visiting foreigners awkwardly mixing in with Americans is the new big thing. Thanks Borat. HIGH FIVE!

And to all you people who're getting a Wii already who think they're in dire need of a marketing campaign, ASAP. What do you think?

So awesome, no artsy bullshit needed.

Oh my god... I can't believe people like this crap better than the PS3 adds. This is drivel, it's not advertising, its basicly the same gameplay footage that's been on the internet for a year.

Mommy my arms hurts!!!!!!!

Since November 19th i have this wrist pain Doctor!

dvddesign -- we're going to add BB Code to comments very shortly. You can look for that in the coming days.

I'm in marketing, and as a consumer of goods and a director of marketing, focus groups are poison to every good idea that comes out of a company. Our line of work doesn't rely on focus groups, so I dodge the bullet there. But man, I've seen perfectly decent ideas get chipped away to retardation from people who think their $.02 is worth more than the inspired mind who brought the idea to life. Including in video games.

As a commercial designer (whatever that means, print ads? Editor? Graphic Design?) you'd know that if you want to sell your product effectively, you have to tell your customer what it is your selling them. Being an obtuse mystery shrouded by devil babies, rolling eggs and suicidal Rubik's Cubes don't add up to a high end consumer. It's just a refined look for the inane "high concept" advertising that Mountain Dew and extreme soda companies tried in the late 90's. Take an absurd pitch and stick your product in at the end as though your pitch serves the end product.

I've never seen a Lexus, Infinity, or any higher class catering business go the route of being obscure to sell their product. If anything, they'll be more direct, because those sales matter all the more. A different tack that Sony's taken this time over their "U R Not (red)E" from 1995 is that this time it's just the console, and not busy jittery garbage information flying all over the screen.

If they're doing anything... They're marketing the PS3 with this ad as a product that WILL make you appear high class. They do so by associating it with it's well known scarcity, power, and steep price. It's selling high class at a consumer affordable price. People making $30,000 a year will buy 65" plasma widescreen televisions nowdays, so what's the harm of a PS3 to their wallet or credit card? The fact that you fell for the "high end audience" look of the commercial proves my point. Where'd you see the ad run on TV? I checked CNBC and Fox News. Nope! Bravo? Nope. It was probably running during Face the Nation. yeah, wait... no. It was on Dancing With the Stars though. And during South Park. And on Sunday during the Fox NFL coverage. And during CSI, World Series, and anything else that would appeal to the masses.

Go give your local classical music station a listen. You take note of who advertises on that station in the course of an hour, then crank it over to the top 40 station and do the same. I would be absolutely shocked if anything other than TV news did any crossover advertising clients. It's a totally different market.