The Wii U has been reduced in price in the UK for the second time in less than two months. Yesterday, supermarket giant ASDA started selling the Wii U 8GB Basic bundle for £149.99, a reduction of £50. Other online retailers have followed ASDA's lead, such as Play.com and Amazon.co.uk.
The price cuts only seem to be matched by a few retailers this time, instead of the range of price cuts that happened in the UK in March. PC World has the same Wii U Basic bundle for £224.99 and the Wii U Premium bundles appear to have retained their price. Nintendo Direct has reported the Premium Bundle was reduced in price too but ASDA's online store shows no listings for that bundle.
Given that it's just the Basic bundle that's been cut in price, I'm assuming this is a way of making the Wii U more appealing to a casual audience that's so far not shown a great interest in the console. That's a fair amount of money knocked off the price of the console since launch, so I'm wondering if we're going to hear retailers change their tune on the Wii U.
Wii U price falls to £149 in UK [Nintendo Direct]