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Wii least popular with Japanese teens, says Nintendo photo

Confirmed: Japanese teens hate Nintendo Wii! 

In Nintendo's financial results briefing, speaking on product appeal, Satoru Iwata shared some age-demographic charts for both Japan and USA. The data for Japan shows that teens, or those high school and college age, aren't as interested in the Wii and its games. Monster Hunter 3G is aimed at them to bring them into the fold.

The data shows that Wii is highly popular with children and adults in their 30's, but there's a huge dip for the ages between.

Iwata and the gang are working to fix that: "Needless to say, we are making efforts to prepare a wider software lineup, including software with a charm not typically provided by Nintendo, in order to satisfy the needs of many different consumers," he says. 

America does not have this dip. Our Wii age-demographic chart shows a steadily declining interest as players get older.

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Dale North is Destructoid's Editor-In-Chief, a founding editor, and specialist in Japanese gaming. An accomplished musician, Dale was reporting from Japan during the earthquakes of 2011. Luckily, he got the fuck out alive and is home in America now with his wife and beloved corgi, Einstein. Dale is also a co-founder of Destructoid's sister anime site Japanator. Likes Corgis, Sega Saturn, PSP, iPhone, Photographic tools. Meet the rest of the team



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62 comments | showing # 1 to 50
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next 50 comments

I Was A Cactus's Avatar - Comment posted on 11/01/2011 13:47
I Was A Cactus
Mayhaps we'llsee a torrent of whiny teenage protagonists?
Janklogs's Avatar - Comment posted on 11/01/2011 13:48
Janklogs
inb4haters
UltorOscariot's Avatar - Comment posted on 11/01/2011 13:49
UltorOscariot
A system built on mediocrity and gimmickry. What's not to like? Love Nintendo games, but I could do without the Wii.
Dr-Peace's Avatar - Comment posted on 11/01/2011 13:49
Dr-Peace
It's the same old story, a lot of kids have this phase where they think they are 'too cool' for Nintendo and even more ironically Nintendo is 'for kids'.

Hopefully they will grow up one day.

That said I welcome greater diversity from Nintendo, more JRPG's like Xenoblade PLEASE!
CH Gorog's Avatar - Comment posted on 11/01/2011 13:51
CH Gorog
Interesting article!
Regnier's Avatar - Comment posted on 11/01/2011 13:53
Regnier
Loook its a swordfish guys!!!!!!
Ronin4life's Avatar - Comment posted on 11/01/2011 13:54
Ronin4life
What doctor peace said.
Also, the American chart is the same: it just shows that our population reaches true maturity slower.
tekbunny's Avatar - Comment posted on 11/01/2011 13:54
tekbunny
Confirmed! The Wii was for children and the elderly all along!

Called it.
Ronin4life's Avatar - Comment posted on 11/01/2011 13:55
Ronin4life
Thanks for proving my point on maturity, jimmyx.
Regnier's Avatar - Comment posted on 11/01/2011 13:55
Regnier
Jimmx: i knew youbwre ab idiot but racist too wow
Ronin4life's Avatar - Comment posted on 11/01/2011 13:57
Ronin4life
@tek bunny
The wii, and really all game consoles made in this age of freedom, are "meant" for anyone who wants them.
But seeing as how your comment was just a clever joke, I'm sure you already knew that.
Jasper Kazai's Avatar - Comment posted on 11/01/2011 14:03
Jasper Kazai
Maybe they should focus more on the 65+ market. That's where the biggest drop is!
tekbunny's Avatar - Comment posted on 11/01/2011 14:04
tekbunny
@ronin

Yep, yep. I actually have a Wii, but I am quite dissappointed in the lack of games that I like and the awful control scheme.

C'est la vie, right?
Twosixteen's Avatar - Comment posted on 11/01/2011 14:05
Twosixteen
Sir, we have incoming! It looks like a shit-storm!
doubleA329's Avatar - Comment posted on 11/01/2011 14:05
doubleA329
@Dr-Peace
They're actually right. I don't know if you've seen any of the games that's been on the wii but they sure as hell aren't aiming for people in your so called "phase". Nintendo doesn't give them what they want (for hardcore gamers) so they jump to Sony and MS. Once they do grow up and if they do somehow purchase a Nintendo product, they end up forgetting about it anyways.
llort het's Avatar - Comment posted on 11/01/2011 14:06
llort het
The sad part is that the wii probably isn't popular with the children and the middle aged crowd either. They choose wii by default because it has wii sports, but they probably don't buy much beyond that.

And what do they mean they are trying to remedy disinterest with software? Isn't Skyward Sword pretty much the last major wii game to come out in Japan? I guess there might be more, but I though Nintendo was ready to move on.
Neroisonfire's Avatar - Comment posted on 11/01/2011 14:08
Neroisonfire
Oh jimmyx. So ignorant and racist.

I must admit I grow less and less interested in the Wii and Nintendo every year, so the American chart mirrors my life.
Henriquegds's Avatar - Comment posted on 11/01/2011 14:08
Henriquegds
japanese women in their sixty's and seventies loves their Wii
Leigh Davidson's Avatar - Comment posted on 11/01/2011 14:11
Leigh Davidson
I like the Wii so I'm sad to find out my tastes aren't alligned with those of the Japanese teen demographic.

Getting old sucks.
Ronin4life's Avatar - Comment posted on 11/01/2011 14:13
Ronin4life
@tek bunny
I'm sorry, I don't know what " C'est la vie" means...
@double
Because what they want is a false acknowledgment of what they believe their level of maturity is.
And to a lot of people, especially teens, the presence of blood, violence, bad language and sex represent maturity. This assumption, however, comes from a lack in mental maturity.
But whatever. C'est la vie, right(?)
Commandant Oreo's Avatar - Comment posted on 11/01/2011 14:13
Commandant Oreo
Teens in general don't dig games that Nintendo pushes out or the games that devs put out. People want to play shooters god damn it
mix's Avatar - Comment posted on 11/01/2011 14:15
mix
My Wii is dead to me.

FACT: If you turn your head sideways you will see either a fountain or a US navel ship.
Ronin4life's Avatar - Comment posted on 11/01/2011 14:17
Ronin4life
@mix
Hey, your right.
About the naval ship thing. What you do/did to your wii is none of my business.
GameQueen's Avatar - Comment posted on 11/01/2011 14:18
GameQueen
Teens are kind of weird audience. It's that time when boys want to prove themselves and like EXTREME XXXCORE stuff. Proving manliness, maintaining images, calling each other "f" words.

To be honest, I don't care for the group. I'm okay with this.
Whywould Itellyou's Avatar - Comment posted on 11/01/2011 14:18
Whywould Itellyou
The Wii is a great system fuck the haters

especially when it's modded
Ronin4life's Avatar - Comment posted on 11/01/2011 14:21
Ronin4life
"Especially when it's modded"
Whywould youtellme?
I'm sorry. I couldn't resist.
...
C'est la vie.
GameQueen's Avatar - Comment posted on 11/01/2011 14:21
GameQueen
I like my Wii and it's not even modded. Own around 30 games for it but I can totally understand why other people don't like it and Nintendo HAS made some mistakes.

So whatever... to each, their own. Get what you enjoy instead and stop hatin'.
barbecue's Avatar - Comment posted on 11/01/2011 14:25
barbecue
jimmyx is RACEST u herd it HEER fursT!!!!!!!


&& OMFG THAT GRAPH LOOKS LIKE A CITY WITH A REFLECTION OF WATER!
MuddBstrd's Avatar - Comment posted on 11/01/2011 14:28
MuddBstrd
Actually, if you look at the graphs, American males are the odd ones out. American women, Japanese women, and Japanese men all have that dip, then older resurgence.

My guess? FPS games are not on the Wii, and that is a genre that is overwhelmingly targeted to only that group.
Ronin4life's Avatar - Comment posted on 11/01/2011 14:29
Ronin4life
@barbecue
Hey, your right.
About the city thing. How you view/judge jimmyx is none of my business.
TripleShot's Avatar - Comment posted on 11/01/2011 14:30
TripleShot
Yep, I'm in that demographic and so are my kids. Makes perfect sense. I grew up playing Nintendo games. That said even I am tired of the same Nintendo old games year after year. I would really like to see some new types of games coming from them. And not rhythm or toothbrushing or shoe tying games mini either. Make an FPS Nintendo. Take a risk and make something dark, or scary, or hire Grasshopper Manufacture, or publish Last Story. Just try something new please.
llort het's Avatar - Comment posted on 11/01/2011 14:31
llort het
Oh yeah, I've been loving my wii since I modded it. Super nintendo emulator FTW. Screw virtual console, I don't feel guilty emulating games that are over 10 years old.
trueb7ue's Avatar - Comment posted on 11/01/2011 14:31
trueb7ue
Sad. I'm an adult and I still love Nintendo.
Fearzone's Avatar - Comment posted on 11/01/2011 14:36
Fearzone
Skilled gamers, and probably most Japanese teens are either skilled gamers or want to be, need precise contols to handle stiff chalenges. Motion controls or anything related, or even touch screen contols for the iPhone and it's kind, are imprecise. They will never be anything but a curiosity or fun at parties, and will never really appeal to hard core gamers. That is my explanation anyway, as for me the Wii has a few games I'd like to play but not many.
BrainWasherAttendent's Avatar - Comment posted on 11/01/2011 14:45
BrainWasherAttendent
I loved the gamecube. Preferred it over the xbox and PS2.

Love the Wii. Couldn't live without it's amazing selection of games.

Little kids always trying to look "cool". Can't be caught liking the Wii after 5 years of massive anti-Wii propaganda.

Pitiful of gamers to hate on such a great console. It's affordable, and it has tons of great games. Why the hate?
Konnery's Avatar - Comment posted on 11/01/2011 15:02
Konnery
@BWA

I hope you're joking. You're telling me that people who like games are obligated to like the Wii, and if they don't they are just trying to look cool? Goddamn people are fucking blind. I didn't play my Wii a single day after I beat Twilight Princess and Super Mario Galaxy? Why? The thing is rampant with games I don't enjoy. Why would I profess a love for a console with games I tend to not play? or is this just me trying to be cool because I just magically thought the 8th release of Mario Kart wasn't fun anymore?
Scuffles's Avatar - Comment posted on 11/01/2011 15:06
Scuffles
I'm sure that has nothing to do with the steady influx of shovelware.
Theplayer131's Avatar - Comment posted on 11/01/2011 15:07
Theplayer131
@Ronin4life

C'est la vie -> Such is life.
sofik88's Avatar - Comment posted on 11/01/2011 15:10
sofik88
i really don't see the problem with this demographic - it's clear that Wii is popular among entire demograpic. now look at ps3 it's basically 16-30 males and rest is zero, female audience on ps3? non existent. if it wasn't for Kinect or games like Viva Pinata same could be said about 360.
Ronin4life's Avatar - Comment posted on 11/01/2011 15:13
Ronin4life
@theplayer131
Ah, thank you.
Looking back at my comments, "such is life" fits quite nicely.
@scuffles
C'est la vie.
Theplayer131's Avatar - Comment posted on 11/01/2011 15:13
Theplayer131
@sofik88

I'm going to be polite and say that I know a lot of girls that game on PS3.
ShotgunDiplom4t's Avatar - Comment posted on 11/01/2011 15:20
ShotgunDiplom4t
@Jimmyx
Everyone is capable of rascism/predjudice, and the fact that you seem to think you're immune to such negative qualities implies that you're just as immature as you come off as. Congrats kid. Once again you opened your mouth and came off as a retard.
Syn's Avatar - Comment posted on 11/01/2011 15:29
Syn
@BrainWasherAttendant: Now I want you to show me evidence that people who don't like the Wii are SOLELY trying to be "cool".

Next, I want you to give me a list of all the games for Wii that are "good", then I want you to tell me why YOU think they're good, after that I want you to tell me why I should think they're good.

If you convince me of this "Universal Truth" you apparently are privy to I won't feel the urge to call you an ignorant wretch.
ShotgunDiplom4t's Avatar - Comment posted on 11/01/2011 15:37
ShotgunDiplom4t
Id like to recant my statement in which I called JimmyX a retard on the basis that it was insensitive. After working in an ISL and seeing all the hardships people like that face, it's silly that I forgot about it. Implying that JImmyX is mentally handicapped and thus acts out upon it is a serious insult to the community suffering from developmental disabilities.



@JimmyX
But for real, you are complete complete fucking idiot.

@Syn
Asking a fanboy for a rational justification is like trying to get oranges from a giraffe. It makes about as much sense as the metaphor I just pulled out of my ass, and is very unlikely to happen.
Syn's Avatar - Comment posted on 11/01/2011 15:42
Syn
@ShotgunDiplom4t: You're right...what was I thinking....
Ronin4life's Avatar - Comment posted on 11/01/2011 15:47
Ronin4life
@shotgun
I think the giraffe metaphor makes perfect sense.
barbecue's Avatar - Comment posted on 11/01/2011 15:51
barbecue
@ronin4life
lol

@jimmyx

o rly?
tekbunny's Avatar - Comment posted on 11/01/2011 15:56
tekbunny
@syn

That was hilarious.

C'est la vie!
Ronin4life's Avatar - Comment posted on 11/01/2011 16:02
Ronin4life
C'est la vie!
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