hot  /  reviews  /  video  /  blogs  /  forum

Wii games rented most at Redbox kiosks

Sep 26 // Dale North
   @DaleNorth

The Redbox kiosk closest to my house always has a line formed in front of it. Every time I see it I wish I would have thought up the idea of rental vending machines. 

As soon as the movie kiosks were released I knew that games rental would also be a huge opportunity for this format. It seems to be going well so far, according to Redbox videogame VP Joel Resnik. He says that there's now 27,000 kiosks and that they've just hit 4 million rentals. Get this: 67 percent of America is within a five minute drive of a Redbox kiosk.

What are people renting? Wii games!

"[The Wii] has the highest install base, and our consumer is a casual gamer, and they've responded very well," says Resnik.

Beyond Wii games Resnik says that their best rental performers are the mid-ranged sellers. I'm assuming that people go out and buy the blockbusters and use Redbox to try the rest. 

Have you used Redbox for games? If so, what did you rent last?

Redbox Games Boss: Wii Games, Mid-Range Sellers Thriving At Kiosks [Gamasutra]


 Reblog (or) Blog Reply




Dale North, Former Dtoid EIC
 Follow Blog + disclosure DaleNorth Tips
I am Destructoid's Editor-In-Chief. I love corgis. I make music. more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.
advertisement:




Back to Top