Quantcast
Why has EA Sports been successful? Oh, of course...the special sauce - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Why has EA Sports been successful? Oh, of course...the special sauce


11:00 AM on 02.23.2008
Why has EA Sports been successful? Oh, of course...the special sauce photo



Every now and then, it’s good to have a person come out and speak on behalf of a faceless corporation. Sure, they’re all just out for blood, glory, and those bills in your wallet — but seeing a real, live person talk about the company that he or she works for does two things: (1) it proves they’re not all just robots who churn out products, and (2) it humanizes the organization and shows that they legitimately care about you, the consumer. In fact, the current CEO of Electronic Arts, John Riccitiello, has ingratiated himself with our very own Jim Sterling by owning up to past transgressions.

Then, of course, you’ve got the Ken Kutaragis of the world — the people who are great for sound bytes. It seems that we may have found one of his disciples: Philip Holt, the General Manager of EA Tiburon (developer of every Madden game), was interviewed by Ars Technica before speaking at GDC this past week. The Q&A touched on such topics as the recent extension of EA’s exclusive NFL license, future projects for Tiburon, and the developer’s commitment to quality. But what caught my eye was a query about the perennial triumphs of EA Sports’ titles:

Ars: Looking at EA Sports' other franchises where there is competition, it seems like the EA titles are still the fan favorites. What is that secret recipe, that magic formula, that makes EA games succeed even where there is that competition?

Holt: That's a good question. It's hard to answer because it's the little bit of special sauce. Clearly, there's a level of...

EA Sports has published a lot of great games, and people used to wonder how they kept doing it, year in and year out. Well, now we know — and my guess is that EA hoards the recipe to that secret sauce like Coca-Cola and Kentucky Fried Chicken do for their signature creations.

[via Ars Technica — thanks, Colette!]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.



Review: Peggle Blast photo
Review: Peggle Blast
12:00 PM on 12.06.2014






Electronic Arts

4:30 PM on 12.09.2014
Not-so-final stand: There's more Battlefield 4 DLC on the way

It looked like Battlefield 4 was going to go out on a relative high note with the Final Stand DLC, but when it comes to naming in this industry, "final" doesn't have to mean the end. "With [Final Stand] released, we hope and ...more



8:30 PM on 12.07.2014
Time's running out to get your free EA games on PSN

EA is giving away the following three titles for free via PSN until midnight Sunday. Need for Speed: Most Wanted (Vita) Mirror's Edge (PS3) Plants vs. Zombies: Garden Warfare (PS4) You can grab your free games right here. Go go go! Electronic Arts [Twitter]more



12:00 PM on 12.06.2014
Review: Peggle Blast

My criteria for enjoying a game with microtransactions is simple -- am I having fun, and can I consistently have fun without feeling like I need to pay out? Unlike some people who hate microtransactions on sheer principl...more



View all Electronic Arts






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more