Quantcast
Why has EA Sports been successful? Oh, of course...the special sauce - Destructoid

DestructoidJapanatorTomopopFlixist



Why has EA Sports been successful? Oh, of course...the special sauce


11:00 AM on 02.23.2008
Why has EA Sports been successful? Oh, of course...the special sauce photo



Every now and then, it’s good to have a person come out and speak on behalf of a faceless corporation. Sure, they’re all just out for blood, glory, and those bills in your wallet — but seeing a real, live person talk about the company that he or she works for does two things: (1) it proves they’re not all just robots who churn out products, and (2) it humanizes the organization and shows that they legitimately care about you, the consumer. In fact, the current CEO of Electronic Arts, John Riccitiello, has ingratiated himself with our very own Jim Sterling by owning up to past transgressions.

Then, of course, you’ve got the Ken Kutaragis of the world — the people who are great for sound bytes. It seems that we may have found one of his disciples: Philip Holt, the General Manager of EA Tiburon (developer of every Madden game), was interviewed by Ars Technica before speaking at GDC this past week. The Q&A touched on such topics as the recent extension of EA’s exclusive NFL license, future projects for Tiburon, and the developer’s commitment to quality. But what caught my eye was a query about the perennial triumphs of EA Sports’ titles:

Ars: Looking at EA Sports' other franchises where there is competition, it seems like the EA titles are still the fan favorites. What is that secret recipe, that magic formula, that makes EA games succeed even where there is that competition?

Holt: That's a good question. It's hard to answer because it's the little bit of special sauce. Clearly, there's a level of...

EA Sports has published a lot of great games, and people used to wonder how they kept doing it, year in and year out. Well, now we know — and my guess is that EA hoards the recipe to that secret sauce like Coca-Cola and Kentucky Fried Chicken do for their signature creations.

[via Ars Technica — thanks, Colette!]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Electronic Arts

12:15 PM on 08.19.2014
EA Access 'full-game' demo limited to six hours with Madden

As we all have heard, EA Access is a new program that allows players to access full games, demos, and discounts for particular titles. Although we have clarification on how the full games will work, we were left in the dark a...more



8:30 PM on 08.18.2014
Sony: We don't have anything against EA Access

EA's new subscription service, EA Access, will not be coming to PlayStation 4. Sony evaluated the program and decided it didn't represent a good value to the PlayStation owners. In a recent interview with Metro, SCE...more



1:45 PM on 08.15.2014
Play Garden Warfare, Kingdoms of Amalur for free on Origin for a limited time

Through Origin's Game Time program, it's currently possible to play Plants vs. Zombies: Garden Warfare and Kingdoms of Amalur: Reckoning for free -- for a limited time, of course. Simply download either game and, once you lau...more



View all Electronic Arts






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more