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Electronic Arts is at it again, continuing its Dante's Inferno marketing/PR-related mailbox assault. 

Yesterday, a gigantic box cardboard box showed up. Inside that box was big and dirty wooden box. What was inside? Well, that's what the video is for. And well... yeah. I've got nothing. 

Talk amongst yourselves.


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next 50 comments

75 comments | showing # 1 to 50

PreacherMan89's Avatar - Comment posted on 10/27/2009 14:02
PreacherMan89
Haha, nice.
Havoc Fang's Avatar - Comment posted on 10/27/2009 14:04
Havoc Fang
Well played, EA.
prolifikstudio's Avatar - Comment posted on 10/27/2009 14:07
prolifikstudio
Thanks I'm 4 and a half minutes closer to left 4 dead 2 demo.
deaddays's Avatar - Comment posted on 10/27/2009 14:08
deaddays
Symbolism?
Bishna's Avatar - Comment posted on 10/27/2009 14:09
Bishna
is HD not working for anyone else?
Steven Chen's Avatar - Comment posted on 10/27/2009 14:09
Steven Chen
you wouldn't like me when i'm angry.
Tanukitsune's Avatar - Comment posted on 10/27/2009 14:12
Tanukitsune
I guess it's time for the sin of wrath then? :|
AdamT's Avatar - Comment posted on 10/27/2009 14:13
AdamT
Worst type of Rick Roll... the one that doesn't stop and won't go away.
Dreadnought's Avatar - Comment posted on 10/27/2009 14:14
Dreadnought
become WRTAH
Dreadnought's Avatar - Comment posted on 10/27/2009 14:14
Dreadnought
Oops, WRATH*
GoldenGamerXero's Avatar - Comment posted on 10/27/2009 14:14
GoldenGamerXero
That is the only one I've seen so far that qualiflies as an actual "hell." I can't get that damn box out of my head it's driving me insane.
bodybreak's Avatar - Comment posted on 10/27/2009 14:15
bodybreak
my professor rickrolled the entire class last year. it was classic.
JehutyFromHell's Avatar - Comment posted on 10/27/2009 14:16
JehutyFromHell
Wow, that was...wow.
BulletTrain's Avatar - Comment posted on 10/27/2009 14:18
BulletTrain
What's in the box??

nmezib's Avatar - Comment posted on 10/27/2009 14:18
nmezib
that cat in the background at 1:00! I LOL'd EFFING CLASSIC
Cataract's Avatar - Comment posted on 10/27/2009 14:20
Cataract
The Fifth Cirle of Hell had to do with the Wrathful and the Slothful, if I recall correctly. How Rick Astley pertains to either of those, I'm unsure of.
Agent's Avatar - Comment posted on 10/27/2009 14:20
Agent
I'm guessing the fifth circle of hell is nothing but constant Rick Roll?
wanderingpixel's Avatar - Comment posted on 10/27/2009 14:21
wanderingpixel
Godfuckingdamnitt, now I've got that song in my head. My idea for wrath: an angry raccoon.
TheJesusNinja26's Avatar - Comment posted on 10/27/2009 14:22
TheJesusNinja26
I'm guessing "Cotton the fabric of our lives"
Mundilius's Avatar - Comment posted on 10/27/2009 14:23
Mundilius
Well at least you have a rick rolling box!
Or at least had one...
Kraid's Avatar - Comment posted on 10/27/2009 14:24
Kraid
A six demon bag.
Mr Hibbert's Avatar - Comment posted on 10/27/2009 14:25
Mr Hibbert
The best video I've ever seen, with a box that will probably be better than the actual game. Not complaining, amazing.
Looptron's Avatar - Comment posted on 10/27/2009 14:26
Looptron
I love the way they're marketing this game.
Naim Master's Avatar - Comment posted on 10/27/2009 14:27
Naim Master
Dante's Inferno PR really can manipulate your emotions...
Trevor McGee's Avatar - Comment posted on 10/27/2009 14:27
Trevor McGee
@ Cataract

It has to do with Rick Astley because it forced Nick to unleash his wrath on the box.
protoknuckles's Avatar - Comment posted on 10/27/2009 14:28
protoknuckles
This is nothing short of genius. Good show Ea. Good show.
RonBurgandy2010's Avatar - Comment posted on 10/27/2009 14:29
RonBurgandy2010
What in the fuck was that?
satarius's Avatar - Comment posted on 10/27/2009 14:30
satarius
There was a note in bottom that said something to the effect of "You have succumbed to WRATH, Dante's Inferno blah blah marketing blah", saw it on another fansite.
reindall's Avatar - Comment posted on 10/27/2009 14:32
reindall
I'd throw it out of the window as soon as Rick started singing.
wanderingpixel's Avatar - Comment posted on 10/27/2009 14:37
wanderingpixel
Godfuckingdamnitt, now I've got that song in my head. My idea for wrath: an angry raccoon.
MechaMonkey's Avatar - Comment posted on 10/27/2009 14:38
MechaMonkey
*sniff sniff* Smell that? Smells like WRATH.
UnleashedWerehog's Avatar - Comment posted on 10/27/2009 14:41
UnleashedWerehog
Dammit EA...
JAmp5's Avatar - Comment posted on 10/27/2009 14:55
JAmp5
Well played.
Samit Sarkar's Avatar - Comment posted on 10/27/2009 14:58
Samit Sarkar
They got you. They got you good.
DrRockso's Avatar - Comment posted on 10/27/2009 15:03
DrRockso
Looking forward to more of these.
ArrestedDeveloper's Avatar - Comment posted on 10/27/2009 15:04
ArrestedDeveloper
Kill it!
Mace's Avatar - Comment posted on 10/27/2009 15:05
Mace
Best. Marketing. Ever!
Holyetheline's Avatar - Comment posted on 10/27/2009 15:09
Holyetheline
That's the most annoying box ever!
MCChampaignMillionaire's Avatar - Comment posted on 10/27/2009 15:16
MCChampaignMillionaire
I would hide it under someones bed...
Occams electric toothbrush's Avatar - Comment posted on 10/27/2009 15:23
Occams electric toothbrush
/applause
Mulk Calathar's Avatar - Comment posted on 10/27/2009 15:30
Mulk Calathar
Well at least it wasn't bees or a big rubber dick wrapped i barbed wire and full of fake 'glow in the dark' maggots. Or a cotton ad. Or a fist size ball of pubic hair.
16bitmonster's Avatar - Comment posted on 10/27/2009 15:33
16bitmonster
ea needs to start sending packages to random people.

also, was that really worth two adds for cotton and another "go away click-able ad"? thank you google.
Jack Maverick's Avatar - Comment posted on 10/27/2009 15:34
Jack Maverick
There's no marketing campaign that will surpass the creativity of Dante's Inferno. And I was expecting someone to pop out of their room when Nick was running through the hall with the box.
Nathaniel607's Avatar - Comment posted on 10/27/2009 15:36
Nathaniel607
@Mulk Calathar

Yes, at least it wasn't CANCER.

Also, I'm pretty sure it's wrathful, since you destroyed the box. And that it's another catch-22; destroy the box and you're wrathful; throw it away or just let it keep playing, and you're slothful.
Necros's Avatar - Comment posted on 10/27/2009 15:54
Necros
This is the best one yet.
Br0th3rGr1mm's Avatar - Comment posted on 10/27/2009 15:55
Br0th3rGr1mm
Afternoon Delight would have been better....but that's already been done.
kinja's Avatar - Comment posted on 10/27/2009 16:02
kinja
Oh my goodness, Thats even better maketing than the assassins creed two advertisement
Dumle's Avatar - Comment posted on 10/27/2009 16:06
Dumle
I am going to consider buying the game just because of this.
GEKKO-Fox's Avatar - Comment posted on 10/27/2009 16:06
GEKKO-Fox
Never gonna give you up, never gonna let you down, never gonna tell a lie and HURT YOU.

I would've just started dancing for five minutes to that, then open the box from the bottom. Would've saved you two minutes of smashing.
Syn's Avatar - Comment posted on 10/27/2009 16:25
Syn
That would have made me wrathful. I hate that song.
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