What's in the Dante's Inferno box?

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Home Xbox 360

2:00 PM on 10.27.2009, Nick Chester

75 comments | 33453 views

Electronic Arts is at it again, continuing its Dante's Inferno marketing/PR-related mailbox assault.

Yesterday, a gigantic box cardboard box showed up. Inside that box was big and dirty wooden box. What was inside? Well, that's what the video is for. And well... yeah. I've got nothing.

Talk amongst yourselves.

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next 50 comments

75 comments | showing # 1 to 50

PreacherMan89

Haha, nice.

Havoc Fang

Well played, EA.

prolifikstudio

Thanks I'm 4 and a half minutes closer to left 4 dead 2 demo.

deaddays

Symbolism?

Bishna

is HD not working for anyone else?

Steven Chen

you wouldn't like me when i'm angry.

Tanukitsune

I guess it's time for the sin of wrath then? :|

AdamT

Worst type of Rick Roll... the one that doesn't stop and won't go away.

Dreadnought

become WRTAH

Dreadnought

Oops, WRATH*

GoldenGamerXero

That is the only one I've seen so far that qualiflies as an actual "hell." I can't get that damn box out of my head it's driving me insane.

bodybreak

my professor rickrolled the entire class last year. it was classic.

JehutyFromHell

Wow, that was...wow.

BulletTrain

What's in the box??

nmezib

that cat in the background at 1:00! I LOL'd EFFING CLASSIC

Cataract

The Fifth Cirle of Hell had to do with the Wrathful and the Slothful, if I recall correctly. How Rick Astley pertains to either of those, I'm unsure of.

Agent

I'm guessing the fifth circle of hell is nothing but constant Rick Roll?

wanderingpixel

Godfuckingdamnitt, now I've got that song in my head. My idea for wrath: an angry raccoon.

TheJesusNinja26

I'm guessing "Cotton the fabric of our lives"

Mundilius

Well at least you have a rick rolling box!
Or at least had one...

Kraid

A six demon bag.

Mr Hibbert

The best video I've ever seen, with a box that will probably be better than the actual game. Not complaining, amazing.

Looptron

I love the way they're marketing this game.

Naim Master

Dante's Inferno PR really can manipulate your emotions...

Trevor McGee

@ Cataract

It has to do with Rick Astley because it forced Nick to unleash his wrath on the box.

protoknuckles

This is nothing short of genius. Good show Ea. Good show.

RonBurgandy2010

What in the fuck was that?

satarius

There was a note in bottom that said something to the effect of "You have succumbed to WRATH, Dante's Inferno blah blah marketing blah", saw it on another fansite.

reindall

I'd throw it out of the window as soon as Rick started singing.

wanderingpixel

Godfuckingdamnitt, now I've got that song in my head. My idea for wrath: an angry raccoon.

MechaMonkey

*sniff sniff* Smell that? Smells like WRATH.

UnleashedWerehog

Dammit EA...

JAmp5

Well played.

Samit Sarkar

They got you. They got you good.

DrRockso

Looking forward to more of these.

ArrestedDeveloper

Kill it!

Mace

Best. Marketing. Ever!

Holyetheline

That's the most annoying box ever!

MCChampaignMillionaire

I would hide it under someones bed...

Occams electric toothbrush

/applause

Mulk Calathar

Well at least it wasn't bees or a big rubber dick wrapped i barbed wire and full of fake 'glow in the dark' maggots. Or a cotton ad. Or a fist size ball of pubic hair.

16bitmonster

ea needs to start sending packages to random people.

also, was that really worth two adds for cotton and another "go away click-able ad"? thank you google.

Jack Maverick

There's no marketing campaign that will surpass the creativity of Dante's Inferno. And I was expecting someone to pop out of their room when Nick was running through the hall with the box.

Nathaniel607

@Mulk Calathar

Yes, at least it wasn't CANCER.

Also, I'm pretty sure it's wrathful, since you destroyed the box. And that it's another catch-22; destroy the box and you're wrathful; throw it away or just let it keep playing, and you're slothful.

Necros

This is the best one yet.

Br0th3rGr1mm

Afternoon Delight would have been better....but that's already been done.

kinja

Oh my goodness, Thats even better maketing than the assassins creed two advertisement

Dumle

I am going to consider buying the game just because of this.

GEKKO-Fox

Never gonna give you up, never gonna let you down, never gonna tell a lie and HURT YOU.

I would've just started dancing for five minutes to that, then open the box from the bottom. Would've saved you two minutes of smashing.

Syn

That would have made me wrathful. I hate that song.

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