Yesterday, GMC, already the official vehicle of the NFL, announced a partnership with EA Sports to become the official vehicle of Madden 25. The press releases notes Madden 25 will have, "GMC vehicles integrated into the gaming experience for the first time," "includ[ing] the all-new 2014 GMC Sierra full-size pickup as well as Yukon, Acadia and Terrain models." Acadia. Skies of Arcadia. As Yukon see, the videogame connection is just too on the nose for this to not have happened sooner.
The expected advertising partnerships will be there -- various branding slathered about Madden's virtual gridiron -- but GMC vehicles will also, "appear at various points during gameplay, including after a Super Bowl victory. Just as in real life, the game’s MVP will be awarded a vehicle." There will also be GMC Ultimate Team packs, if you're one of the people inexplicably car about that mode SUVehemently.
You can also enter a contest to hang out at EA Sports Tiburon, chat with developers, play Madden 25 early, and be, "driven around town in the all-new 2014 GMC Sierra full-size pickup." They hope to GMC you there.
Sandra Moore, director of GMC Advertising and Sales Promotions, said, “Our new Madden integration allows us to show that we’re a technologically savvy brand as well.” Finger on the pulse, Detroit.