What do Gillette and competitive gaming have in common? Sponsor desperation



1:40 PM on 02.10.2009

This was bound to get awkward.

The Destructoid Bordello recently received footage of Derek Jeter, John Cena, Tiger Woods and Reggie Bush at the Gillette Champions of Gaming Event last Tuesday where, I shit you not, they shaved on stage. 350,000 people were involved in this ... and what are we supposed to say after witnessing this?  "Bro, that bro's face is smooth like Halo, bro! Does that XTREME aftershave come in a Mountain Dew scent?"

It's kind of like the time we watched the Foo Fighters half-heartedly perform at the Spike VGAs: Celebrity involvement looks good on paper but lacks cohesion when you can smell how uninterested or absurdly paid they must have been to show their faces there. Shouldn't the focus be -- call me crazy -- gaming?

Marketers, please don't do this.  Competitive gaming is in its infancy.  Don't make it look retarded. When the context of your product makes no sense to gamers and you force it, it just makes everyone involved look silly. Including your brand.

Either that, or I'm wrong for pissing on this.  Tiger Woods says he had fun. Maybe this is hip. Maybe I had to be there. Drunk. At least Gillette isn't in the business of butt plugs.



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