The Destructoid Bordello recently received footage of Derek Jeter, John Cena, Tiger Woods and Reggie Bush at the Gillette Champions of Gaming Event last Tuesday where, I shit you not, they shaved on stage. 350,000 people were involved in this ... and what are we supposed to say after witnessing this? "Bro, that bro's face is smooth like Halo, bro! Does that XTREME aftershave come in a Mountain Dew scent?"
It's kind of like the time we watched the Foo Fighters half-heartedly perform at the Spike VGAs: Celebrity involvement looks good on paper but lacks cohesion when you can smell how uninterested or absurdly paid they must have been to show their faces there. Shouldn't the focus be -- call me crazy -- gaming?
Marketers, please don't do this. Competitive gaming is in its infancy. Don't make it look retarded. When the context of your product makes no sense to gamers and you force it, it just makes everyone involved look silly. Including your brand.
Either that, or I'm wrong for pissing on this. Tiger Woods says he had fun. Maybe this is hip. Maybe I had to be there. Drunk. At least Gillette isn't in the business of butt plugs.
Yanier "Niero" Gonzalez is Destructoid's founder and guy-in-the-helmet.After 2,000+ stories posted and years of starting trouble on the front page he's now busy behind the scenes building the future of Destructoid. His story is our motto: "Living The Dream".
I still dont really get the link between sports stars, gaming and gillette. Am i supposed to shave whilst playing Tiger Woods or WWE smackdown Vs Raw.
Or do those games make me so manly by playing them that i instanly grow a bush on my face and think " where is my gillete mach 4 shaver, i must remove this."
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Contest:
1:40 PM on 02.10.2009
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"Bro, that bro's face is smooth like Halo, bro!"
"Yo 'Bro', MOAR Like needle smooth amirite? Bro waz jucin' like a pro! "
too late lol
I'd bet gillette sees the unwashed gamer segment a new market to tap into.
Marketing Guy: "Gilette had athletes shaving on stage and it drew thousands! Just think of how many we could get if we had them BRUSHING THEIR TEETH!"
Or do those games make me so manly by playing them that i instanly grow a bush on my face and think " where is my gillete mach 4 shaver, i must remove this."
Its like a dream.
What makes this razor different/better than the normal Fusion line? Does it have Mario stickers on it?
Sorry man, but IMO competitive gaming in and of itself is retarded. Well, at least in this country it is. Can't say the same about Korea...
NIERO:i sent you a dtoid message not sure if you got it or will. check it out i think you will enjoy it.