I noticed the AIAS stuff, Wedge, but I really don't know much about them. If they keep themselves tight-lipped, then that's a bad sign. Also, the Oscars are classy(er) than most every other awards show, and they're on TV. I don't think its outside the realm of possibility.
Look at the latest of G4 with their "hipness" targeting that younger viewer and before when they were Tech TV with Leo and the gang targeting an older crowd. It's about what can be categorize for the most viewers on TV..and for right now we'll just have to deal with garbage like Spike TV video game awards. Who draw in gamers with a few clips of the popular games, some loud music, manufactured hipness, and really no regard for the craftmanship that really needs to be highligted or awarded.
Where we stand [as gamers], we're kind of like the person who would play the game like an insightful novel, and look beyond the game and gather insight from the plot development, characters, musical score, the creators of the game, etc. That's alright, it's cool to be observant like that. But when you throw us in the mix with other gamers who look for nothing more but a time killer, a game to play with friends, or just to go online to play and shoot the shit, who can easily ignore plot, characters, musical score, creators of the game, etc., then you know they just look for the nitty gritty: The game and game alone. Since the majority is those who are the said mentioned, they'll gear the situation for them (Rock stars, energy drinks, model presenters, etc.)
Is it an issue that can be resolved and turned professional as apposed to the neanderthal-like ways we treat games? Not as fast as one would think, but eventually it will. Look at it through a popular point of view: Rap became so popular that it is now welcomed in the Grammys. BMX (an eXtreme sport to many) is now an olympic sport. There is a chance.
It doesn't help that some of the highest selling games is crap like Madden and Guitar hero, hardly games I would consider art.
G4 would've been fine really if they shaped it up a bit. but they just left the game nominiees and voting it to the already kiddy forums they have. It's always bothersome to hear the same ole mainstream games getting awards when things like Persona 3, as underrated and underradar it is, deserved alot more praise. Especially for the mini artbook and half the soundtrack with the game for 50 bucks? Most companies these days would want at least 10 maybe 20 extra bucks for extra content like so.
Even though the spike VGA seemed much better than the past 2 duds of mainstream trash, I still don't plan on watching it until they get some actual official stuff in the show. I know gamers like girls but there's girls out there too who play games. Most of the guys get tired of the "sexy girl bit" being thrown in. (sure it's nice to look at but that shit's getting overdone too much now.)
I really don't see this changing at all anytime soon but I really just wonder if someone will ever unstupifiy themselves to realize that shit aint workin.
The host and guest speakers tried too hard be cool and funny. They were just annoying.
As for the awards ? Well, it was clear that the show was rigged in Xbox 360's favor.
QFT! Any MTV (or MTV-style) awards show is a sham that is designed solely to market to the 13–34 demographic (teens certainly count for MTV).
Following Wedge, I just looked up the AIAS (Academy of Interactive Arts & Sciences), an organization which, if nothing else, has a name that qualifies it for a televised awards show just like the Emmys, Grammys, or Oscars:
Academy of Motion Picture Arts & Sciences (Oscars)
Academy of Television Arts & Sciences (Emmys)
National Academy of Recording Arts and Sciences (Grammys)
DMV is certainly right about the AIAS keeping to themselves — I literally had not heard of them until I Googled “AIAS”, and even then, the first two results were for the American Institute of Architecture Students. You would think they’d be at the forefront of the promotion of video games as a legitimate art form, and that their awards would be more prominent — one of the three bullets of their mission statement is about conducting an awards show. I mean, their About the Awards page claims that their Interactive Achievement Awards are “the most credible, respected and recognized awards for interactive entertainment software,” and I could agree with the first two adjectives, but certainly not “recognized”. This organization seems like it’d be perfect for a televised (but classy) video game awards show — hell, for those of you who want entertainment, Jay Mohr hosted the 10th Annual IAAs last February (apparently, they do the awards during the D.I.C.E. Summit each year). Someone needs to put this on G4, at least.
I've got to agree, I never saw that awards show and it felt tacky and over done. We need classy!

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