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Way to go, advertising geniuses....meet 'Thumbcock' photo

Sony has a history of disturbing ads, but this most recent one may even have the power to usurp the infamous PS3 baby commercial for shock value. An ad agency in Vienna for some reason thought that they would take the shadowed image of a man with an attractive body and add something a little bit...opposable. Should you be brave, hit the jump to see the full picture. (NSFW!)

This is your usual "LOL" material as far as the Internet is concerned, but what Thumbcock and the PlayStation 3 have to do with each other definitely eludes me. I want to say it's not a real ad, but its appearance on the Ads of the World Web site scares me. I need more information here.

I scrabbled around the internet trying to see if Sony ever actually commissioned or used this ad, but had no luck. I assume it was either a creative project or a part of a pitch, but regardless it produced a third, unplanned effect, which was to instill nightmares in the hearts of human beings all the world over. Thanks TBWA/Vienna; I will make sure to stay fifty feet away from anything you produce in the near future. 

[Via Gawker -- Thanks, Justin]

Scroll down to see....THE HORROR. (It is a THUMB.)


LAUNCH GALLERY (1 IMAGES)
Photo
 

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97 comments | showing # 51 to 97

Artemus's Avatar - Comment posted on 05/13/2008 19:54
Artemus
This would have been a great Nintendo Wii ad...
Tee he he...
Is that a penis or a thumb?!
Weird.
:/
Yokai's Avatar - Comment posted on 05/13/2008 19:55
Yokai
Wow, epic fail in advertisement.

Unless this is a japanese add, then this is nothing compared to anything in japan.
mix's Avatar - Comment posted on 05/13/2008 19:57
mix
@Chad Concelmo

Lol.
A few more pukes and a good couple of cries and you'll be back on track
Eschatos's Avatar - Comment posted on 05/13/2008 19:59
Eschatos
I'd appreciate it if the ad had anything to do with gaming. Maybe if he had a PS3 for a cock...
Artemus's Avatar - Comment posted on 05/13/2008 20:04
Artemus
Damn, I'm dumb...
Now I get it!
Duh.
bleep's Avatar - Comment posted on 05/13/2008 20:04
bleep
Its a good thing they don't show the back of that guy...instead of a WHOA he has a Hey NOW
Boolean's Avatar - Comment posted on 05/13/2008 20:09
Boolean
=(
Oni's Avatar - Comment posted on 05/13/2008 20:17
Oni
I just squinted at a picture on the internet of a man's penis, trying to identify it as a thumb but only coming up with penis.

That might make me gay. I'll have to check the Gaydar.

/me checks Gaydar

The needle moved from 'WOOHOO TITS YEAH!' to 'Those are some nice breasts on that lady'

That means I'm still mostly straight, right . . . right?
Kris's Avatar - Comment posted on 05/13/2008 20:18
Kris
My interpretation:
Gamers don't need or care about sex, they don't need a pen0r, just thumbs.


But srsly, the ad sucks.
dr3nd4r's Avatar - Comment posted on 05/13/2008 20:37
dr3nd4r
WTF!!!!!!!!!
parrothead's Avatar - Comment posted on 05/13/2008 20:45
parrothead
that is still huge in Japan!
Corak's Avatar - Comment posted on 05/13/2008 20:45
Corak
Wow that was disturbing. Just when you think you've seen it all...bam.

Maybe this is the new ad for Ebert and Roper..."thumbs up?"
teach4food's Avatar - Comment posted on 05/13/2008 20:46
teach4food
wrong... so very wrong
superflossy's Avatar - Comment posted on 05/13/2008 20:49
superflossy
i don't care if it's a real ad or not, this is fucking hilarious symbolism and i love it. i like that it offends/creeps out male gamers.
The Bez's Avatar - Comment posted on 05/13/2008 20:57
The Bez
@ Chad
While I have no doubt your body is that toned, do you really want to fess up to that dick ? Come on yours must be at least crawling out the bottom of your jeans.
[/notgay]
Detry's Avatar - Comment posted on 05/13/2008 21:01
Detry
1, 2, 3, 4, I declare a thum...

I can't finish it. No.
Milkman519's Avatar - Comment posted on 05/13/2008 21:25
Milkman519
GOOD LORD!
that1dood's Avatar - Comment posted on 05/13/2008 21:27
that1dood
How in the hell is that supposed to make me want a PS3? Are they trying to tell me that if I buy a PS3 my penis will suddenly shrink to the size of a midget's thumb?

No thanks.
NyghtcrawleR's Avatar - Comment posted on 05/13/2008 22:07
NyghtcrawleR
Except that its not a real ad, so I dont think its supposed to make you want to buy a ps3. Well maybe whoever made it thought so, but they are obviously disturbed.
niacin's Avatar - Comment posted on 05/13/2008 22:36
niacin
noooooooo where is the bleach I must burn eyes
BluFire's Avatar - Comment posted on 05/13/2008 23:16
BluFire
2/10 no online play
Mxyzptlk's Avatar - Comment posted on 05/13/2008 23:28
Mxyzptlk
Moral: Having ripped abs won't help when the ladies find out you have a thumbdick. Buy a PS3.
mistic's Avatar - Comment posted on 05/13/2008 23:36
mistic
fucking hell... that was not nearly enough warning you gave us man... This was just horrible! :p
Jetsetlemming's Avatar - Comment posted on 05/13/2008 23:50
Jetsetlemming
If you really need three thumbs, there are better places to stick an extra one.
Perhaps connected to the taint, for example. Maybe that's where his third index finger is.
Holiday's Avatar - Comment posted on 05/13/2008 23:55
Holiday
Whew! At least I know my thumb is bigger.

My thumb is bigger. Nuff said.
xe-cute's Avatar - Comment posted on 05/14/2008 01:05
xe-cute
Thats a thumb? I thought he was just of Jewish descent.
Necros's Avatar - Comment posted on 05/14/2008 01:26
Necros
God dammit, I hate life.
Knigge's Avatar - Comment posted on 05/14/2008 02:27
Knigge
Pshhh. That's nothing. My penis is like a handcock.
witthaus's Avatar - Comment posted on 05/14/2008 02:36
witthaus
@ Necros: agreed! Computer monitor is going off for a long time now...
Monco Vega's Avatar - Comment posted on 05/14/2008 02:49
Monco Vega
Well I guess it's clever in taking the piss outta the fanboys, but still the amount of money these people would have received for their services in marketing is appalling. Sony come up with something cool and interesting not something that's fucking weird and disturbing.
AlucardX24's Avatar - Comment posted on 05/14/2008 05:37
AlucardX24
WHY PENIS WHY??????????
c0dek's Avatar - Comment posted on 05/14/2008 07:09
c0dek
I guess Blu-Ray is worse for your junk than Mountain Dew...
Bizznet's Avatar - Comment posted on 05/14/2008 09:49
Bizznet
WHAT?!? WHAAAAATTTT!?!?!?
teknomcr's Avatar - Comment posted on 05/14/2008 10:03
teknomcr
Maybe that is Little Jack Horner. He wants his damn Christmas Pie!!
LostSoulDX's Avatar - Comment posted on 05/14/2008 10:20
LostSoulDX
@ SUPERFLOSSY

Creeps out MALE gamers? What about the females gamers? That's just fucking disturbing. It broke my head.

SERIOUSLY WTF IS WRONG WITH THESE PEOPLE?! GAH!
Professor Pew's Avatar - Comment posted on 05/14/2008 10:24
Professor Pew
Because nobody has said it yet: Also thumbs.
brandon85's Avatar - Comment posted on 05/14/2008 10:50
brandon85
What the fuck kind of demographic were they going for here?! This ad makes me want to puch babies... and the creator
Teta's Avatar - Comment posted on 05/14/2008 11:20
Teta
I wanted that as a child.
Do you remember the MEga Man cheat where someone had to hold down b on the second controller for it to work?
HE can do it by himself! AWESOME.
VampireChrist's Avatar - Comment posted on 05/14/2008 12:02
VampireChrist
christ, i watched the movie 'Teeth' and then i see this...
its like messed up genitalia day
DamnYouKrycek's Avatar - Comment posted on 05/14/2008 12:07
DamnYouKrycek
Rod and Todd - "Bountiful Penis!"
ApocSin's Avatar - Comment posted on 05/14/2008 13:00
ApocSin
Thats Just....WRONG
MechaMonkey's Avatar - Comment posted on 05/14/2008 13:16
MechaMonkey
WTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTFWTF
PetiePal's Avatar - Comment posted on 05/14/2008 13:43
PetiePal
Perhaps Sony is trying to get "TheGayGamer" to switch to their console now that he's been banned on XBL.
DirtyDiva's Avatar - Comment posted on 05/14/2008 13:48
DirtyDiva
I cried a little.
c0dek's Avatar - Comment posted on 05/14/2008 18:52
c0dek
I just threw up a little in your mom's mouth...
hoezee's Avatar - Comment posted on 05/14/2008 19:24
hoezee
Ads of the world? Many uploads there are just new advert guys posting their portfolio. Get me the a scan of a magazine.
It's a nice idea, poorly executed. You gonna make a dick joke you make a FUNNY dick joke.

@MAXVEST
http://i27.tinypic.com/6p98wy.jpg
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