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Way to go, advertising geniuses....meet 'Thumbcock' photo

Sony has a history of disturbing ads, but this most recent one may even have the power to usurp the infamous PS3 baby commercial for shock value. An ad agency in Vienna for some reason thought that they would take the shadowed image of a man with an attractive body and add something a little bit...opposable. Should you be brave, hit the jump to see the full picture. (NSFW!)

This is your usual "LOL" material as far as the Internet is concerned, but what Thumbcock and the PlayStation 3 have to do with each other definitely eludes me. I want to say it's not a real ad, but its appearance on the Ads of the World Web site scares me. I need more information here.

I scrabbled around the internet trying to see if Sony ever actually commissioned or used this ad, but had no luck. I assume it was either a creative project or a part of a pitch, but regardless it produced a third, unplanned effect, which was to instill nightmares in the hearts of human beings all the world over. Thanks TBWA/Vienna; I will make sure to stay fifty feet away from anything you produce in the near future. 

[Via Gawker -- Thanks, Justin]

Scroll down to see....THE HORROR. (It is a THUMB.)

LAUNCH GALLERY (1 IMAGES)
Photo









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Colette Bennett is a Destructoid features editor from New Orleans, Louisiana. She is also a founding member of Destructoid's sister sites Tomopop, a toy lover's blog and Japanator, our anime site. Likes Nintendo DS, NES, Silent Hill series, Rhythm games, RPGs Meet the rest of the team



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95 comments | showing # 1 to 50
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Volomon's Avatar - Comment posted on 05/13/2008 17:53
Volomon
Ya I don't know whats more disturbing that or the fact that its featured in Playboy. Whats the target audience gay guys, in a straight male magazine.
king3vbo's Avatar - Comment posted on 05/13/2008 17:54
king3vbo
What. The. Fuck.
Vongore's Avatar - Comment posted on 05/13/2008 17:55
Vongore
MY EYES!!!!
monosylabik's Avatar - Comment posted on 05/13/2008 17:57
monosylabik
JESUS FLIPPING CHRIST....
Spartacus's Avatar - Comment posted on 05/13/2008 17:57
Spartacus
Eeeeaaauuuuuuuuuuuuuuuuuuurrrrrrrrgh.
MrSadistic's Avatar - Comment posted on 05/13/2008 17:57
MrSadistic
WOW WHY DID I CLICK ON THIS... AGAIN
braulio09's Avatar - Comment posted on 05/13/2008 17:59
braulio09
the ad didn't fly with sony,

They rejected it, apparently
Cheeburga's Avatar - Comment posted on 05/13/2008 18:00
Cheeburga
AGHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
wardrox's Avatar - Comment posted on 05/13/2008 18:01
wardrox
thumbs up!
Pariah's Avatar - Comment posted on 05/13/2008 18:02
Pariah
Who wants to thumb wrestle....my penis?

Thumbsucking is childish behavior...I'll get my coat.
Evil Cheese's Avatar - Comment posted on 05/13/2008 18:02
Evil Cheese
What happened to the no nudity policy? I kid I kid. But seriously, WTF is the message this ad is trying to get across? Sony has a big cock?
Ian Roberts's Avatar - Comment posted on 05/13/2008 18:03
Ian Roberts
How do you think they told the model in the picture that they were going to use that image in an advert where he was shown, unless you were looking close enough to get the joke, to have a thumb sized todger?
MaxVest's Avatar - Comment posted on 05/13/2008 18:03
MaxVest
Why don't they show his HANDS?!?!?!
Wexx's Avatar - Comment posted on 05/13/2008 18:04
Wexx
.......
ThunderHeartXI's Avatar - Comment posted on 05/13/2008 18:04
ThunderHeartXI
The fact that if I had been flipping through a magazine and saw that add, I would just think the man had a very small penis, but that it was replaced with a thumb. Perhaps upon closer inspection I may have figured out it was a thumb, but damn...

Obviously brilliant advertising company is obviously brilliant.
Jim Sterling's Avatar - Comment posted on 05/13/2008 18:05
Jim Sterling
It's clearly a statement for the fanboys -- you use gaming as an extension of your fucking penis.
Fadobo's Avatar - Comment posted on 05/13/2008 18:05
Fadobo
Somebody feels the urge to buy a PS3? ...no? I wonder why. Naked people are nothing special for us europeans, but that frankensteinish image is absolutely creepy.
Evil Cheese's Avatar - Comment posted on 05/13/2008 18:07
Evil Cheese
Oh I see it now. Well now I feel like an idiot. This still get a WTF were they thinking label from me though.
savagesaladin's Avatar - Comment posted on 05/13/2008 18:07
savagesaladin
Took me a second, but only a second. I'm no cock-gazer. But that is indeed a thumb. I thought it was just some shriveled up penis.

Gay.

OMG HOMOPHOBE!
mix's Avatar - Comment posted on 05/13/2008 18:08
mix
Any way to show that this just isn't a shoop? Sony is (was) against the whole porn thing a blu-ray, why would they advertise in a porn (taste full gentlemans) magazine?

(I never clicked on any links as Im at work...)
Pariah's Avatar - Comment posted on 05/13/2008 18:11
Pariah
So Jim, which console fanboys have the biggest E-penis? I think PS3 owners do. In my experience, if you even mention the merits of another console, you are brow beaten within an inch of your life. No pun intended.
sleepingagain's Avatar - Comment posted on 05/13/2008 18:13
sleepingagain
wtf is going on...
Morrius's Avatar - Comment posted on 05/13/2008 18:13
Morrius
I actually decided not to buy a PS3 upon seeing this.
Jonathan Kerr's Avatar - Comment posted on 05/13/2008 18:20
Jonathan Kerr
I think I get it.

Although it would make more sense to show a hand with penis fingers.
Chicken008's Avatar - Comment posted on 05/13/2008 18:20
Chicken008
WTF, thats a PS3 ad..?
's Avatar - Comment posted on 05/13/2008 18:20
Clint
Do want!
Samit Sarkar's Avatar - Comment posted on 05/13/2008 18:23
Samit Sarkar
I kid you not, I literally shuddered upon seeing this.
B-Radicate's Avatar - Comment posted on 05/13/2008 18:31
B-Radicate
If you wouldn't have told me that was a thumb I would have thought the dude just had a tiny dick. That is SERIOUSLY fucked up.
Respectable Gentleman's Avatar - Comment posted on 05/13/2008 18:34
Respectable Gentleman
Sony shouldn't have just rejected this, they should have paid them to destroy the evidence.
adultswim810's Avatar - Comment posted on 05/13/2008 18:34
adultswim810
holy shit wtf that looked like he just had a small penis at first... creeped me out, i thought it would be more obviously o thumb
Darren Nakamura's Avatar - Comment posted on 05/13/2008 18:35
Darren Nakamura
Huh. Well all right then.
Alpha 87655320875's Avatar - Comment posted on 05/13/2008 18:47
Alpha 87655320875
I'd feel horrible if that was this guys actual dick.
Matthew Blake's Avatar - Comment posted on 05/13/2008 18:48
Matthew Blake
Why? Why, Santy Claus, why?!
Sharpless's Avatar - Comment posted on 05/13/2008 18:49
Sharpless
I opened my mouth to try to scream, but nothing came out.

Then, I quickly closed my mouth, for fear that the thumbcock would leap out of the computer screen and leap down my throat.

I guess I'll be crying, then.
Edwood's Avatar - Comment posted on 05/13/2008 18:50
Edwood
Meh
Brian Szabelski's Avatar - Comment posted on 05/13/2008 18:52
Brian Szabelski
Is this why Sony fired their old PR company?
Bioautographical's Avatar - Comment posted on 05/13/2008 18:55
Bioautographical
The only thing wrong with this picture is that they obviously chose the thumb of an Asian dwarf.
Maurice Tan's Avatar - Comment posted on 05/13/2008 18:56
Maurice Tan
That thumb does not have a lot of girth :(
Clockwork's Avatar - Comment posted on 05/13/2008 19:00
Clockwork
What the FUCK
Pepillou2's Avatar - Comment posted on 05/13/2008 19:00
Pepillou2
WHY THUMB WHY???!!!!
chao1350's Avatar - Comment posted on 05/13/2008 19:06
chao1350
.........
Jiffylube's Avatar - Comment posted on 05/13/2008 19:07
Jiffylube
My thumb gets hard for the PS3
kawitchate's Avatar - Comment posted on 05/13/2008 19:13
kawitchate
i can't believe no one has said it yet...
ALSO, COCKS
TrailerParkJesus's Avatar - Comment posted on 05/13/2008 19:19
TrailerParkJesus
Are his fingers made of dicks?
SchickOuttaShape's Avatar - Comment posted on 05/13/2008 19:23
SchickOuttaShape
Imagine all the new urbandictionary.com entries.

A Siskel and Ebert
A Hitchhiker
A Maxmius
blu3steel's Avatar - Comment posted on 05/13/2008 19:38
blu3steel
Hmm small penis. HOLY CRAP IT'S A THUMB EWWWW!

Wait.
Chad Concelmo's Avatar - Comment posted on 05/13/2008 19:39
Chad Concelmo
Do you guys think I look fat in that picture?
ArrestedDeveloper's Avatar - Comment posted on 05/13/2008 19:40
ArrestedDeveloper
That's it, I'm selling my PS3.
lumberjackrock's Avatar - Comment posted on 05/13/2008 19:51
lumberjackrock
its like the joke where you put your thumb in your pants pretending to have a chubby taken to a very horrible extreme.
Artemus's Avatar - Comment posted on 05/13/2008 19:54
Artemus
This would have been a great Nintendo Wii ad...
Tee he he...
Is that a penis or a thumb?!
Weird.
:/
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