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Way to go, advertising geniuses....meet 'Thumbcock' photo

Sony has a history of disturbing ads, but this most recent one may even have the power to usurp the infamous PS3 baby commercial for shock value. An ad agency in Vienna for some reason thought that they would take the shadowed image of a man with an attractive body and add something a little bit...opposable. Should you be brave, hit the jump to see the full picture. (NSFW!)

This is your usual "LOL" material as far as the Internet is concerned, but what Thumbcock and the PlayStation 3 have to do with each other definitely eludes me. I want to say it's not a real ad, but its appearance on the Ads of the World Web site scares me. I need more information here.

I scrabbled around the internet trying to see if Sony ever actually commissioned or used this ad, but had no luck. I assume it was either a creative project or a part of a pitch, but regardless it produced a third, unplanned effect, which was to instill nightmares in the hearts of human beings all the world over. Thanks TBWA/Vienna; I will make sure to stay fifty feet away from anything you produce in the near future. 

[Via Gawker -- Thanks, Justin]

Scroll down to see....THE HORROR. (It is a THUMB.)


LAUNCH GALLERY (1 IMAGES)
Photo
 

Continue: More WROOOOOOONG!!! stories





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97 comments | showing # 1 to 50

Volomon's Avatar
Volomon at 05/13/2008 17:53
Ya I don't know whats more disturbing that or the fact that its featured in Playboy. Whats the target audience gay guys, in a straight male magazine.
king3vbo's Avatar
king3vbo at 05/13/2008 17:54
What. The. Fuck.
Vongore's Avatar
Vongore at 05/13/2008 17:55
MY EYES!!!!
monosylabik's Avatar
monosylabik at 05/13/2008 17:57
JESUS FLIPPING CHRIST....
Spartacus's Avatar
Spartacus at 05/13/2008 17:57
Eeeeaaauuuuuuuuuuuuuuuuuuurrrrrrrrgh.
MrSadistic's Avatar
MrSadistic at 05/13/2008 17:57
WOW WHY DID I CLICK ON THIS... AGAIN
braulio09's Avatar
braulio09 at 05/13/2008 17:59
the ad didn't fly with sony,

They rejected it, apparently
Cheeburga's Avatar
Cheeburga at 05/13/2008 18:00
AGHHHHHHHHHHHHHHHHHHHHHHHHHHHHH
wardrox's Avatar
wardrox at 05/13/2008 18:01
thumbs up!
Pariah's Avatar
Pariah at 05/13/2008 18:02
Who wants to thumb wrestle....my penis?

Thumbsucking is childish behavior...I'll get my coat.
Evil Cheese's Avatar
Evil Cheese at 05/13/2008 18:02
What happened to the no nudity policy? I kid I kid. But seriously, WTF is the message this ad is trying to get across? Sony has a big cock?
Shakey1245's Avatar
Shakey1245 at 05/13/2008 18:03
How do you think they told the model in the picture that they were going to use that image in an advert where he was shown, unless you were looking close enough to get the joke, to have a thumb sized todger?
MaxVest's Avatar
MaxVest at 05/13/2008 18:03
Why don't they show his HANDS?!?!?!
Wexx's Avatar
Wexx at 05/13/2008 18:04
.......
ThunderHeartXI's Avatar
ThunderHeartXI at 05/13/2008 18:04
The fact that if I had been flipping through a magazine and saw that add, I would just think the man had a very small penis, but that it was replaced with a thumb. Perhaps upon closer inspection I may have figured out it was a thumb, but damn...

Obviously brilliant advertising company is obviously brilliant.
Jim Sterling's Avatar
Jim Sterling at 05/13/2008 18:05
It's clearly a statement for the fanboys -- you use gaming as an extension of your fucking penis.
Fadobo's Avatar
Fadobo at 05/13/2008 18:05
Somebody feels the urge to buy a PS3? ...no? I wonder why. Naked people are nothing special for us europeans, but that frankensteinish image is absolutely creepy.
Evil Cheese's Avatar
Evil Cheese at 05/13/2008 18:07
Oh I see it now. Well now I feel like an idiot. This still get a WTF were they thinking label from me though.
savagesaladin's Avatar
savagesaladin at 05/13/2008 18:07
Took me a second, but only a second. I'm no cock-gazer. But that is indeed a thumb. I thought it was just some shriveled up penis.

Gay.

OMG HOMOPHOBE!
mix's Avatar
mix at 05/13/2008 18:08
Any way to show that this just isn't a shoop? Sony is (was) against the whole porn thing a blu-ray, why would they advertise in a porn (taste full gentlemans) magazine?

(I never clicked on any links as Im at work...)
Pariah's Avatar
Pariah at 05/13/2008 18:11
So Jim, which console fanboys have the biggest E-penis? I think PS3 owners do. In my experience, if you even mention the merits of another console, you are brow beaten within an inch of your life. No pun intended.
sleepingagain's Avatar
sleepingagain at 05/13/2008 18:13
wtf is going on...
Morrius's Avatar
Morrius at 05/13/2008 18:13
I actually decided not to buy a PS3 upon seeing this.
Jonathan Kerr's Avatar
Jonathan Kerr at 05/13/2008 18:20
I think I get it.

Although it would make more sense to show a hand with penis fingers.
Chicken008's Avatar
Chicken008 at 05/13/2008 18:20
WTF, thats a PS3 ad..?
Scary Womanizing Pig Mask's Avatar
Scary Womanizing Pig Mask at 05/13/2008 18:20
Do want!
Samit Sarkar's Avatar
Samit Sarkar at 05/13/2008 18:23
I kid you not, I literally shuddered upon seeing this.
B-Radicate's Avatar
B-Radicate at 05/13/2008 18:31
If you wouldn't have told me that was a thumb I would have thought the dude just had a tiny dick. That is SERIOUSLY fucked up.
Respectable Gentleman's Avatar
Respectable Gentleman at 05/13/2008 18:34
Sony shouldn't have just rejected this, they should have paid them to destroy the evidence.
adultswim810's Avatar
adultswim810 at 05/13/2008 18:34
holy shit wtf that looked like he just had a small penis at first... creeped me out, i thought it would be more obviously o thumb
Dexter345's Avatar
Dexter345 at 05/13/2008 18:35
Huh. Well all right then.
Alpha 87655320875's Avatar
Alpha 87655320875 at 05/13/2008 18:47
I'd feel horrible if that was this guys actual dick.
Matthew Blake's Avatar
Matthew Blake at 05/13/2008 18:48
Why? Why, Santy Claus, why?!
Sharpless's Avatar
Sharpless at 05/13/2008 18:49
I opened my mouth to try to scream, but nothing came out.

Then, I quickly closed my mouth, for fear that the thumbcock would leap out of the computer screen and leap down my throat.

I guess I'll be crying, then.
Edwood's Avatar
Edwood at 05/13/2008 18:50
Meh
NihonTiger90's Avatar
NihonTiger90 at 05/13/2008 18:52
Is this why Sony fired their old PR company?
Bioautographical's Avatar
Bioautographical at 05/13/2008 18:55
The only thing wrong with this picture is that they obviously chose the thumb of an Asian dwarf.
Professor Pew's Avatar
Professor Pew at 05/13/2008 18:56
That thumb does not have a lot of girth :(
Clockwork's Avatar
Clockwork at 05/13/2008 19:00
What the FUCK
Pepillou2's Avatar
Pepillou2 at 05/13/2008 19:00
WHY THUMB WHY???!!!!
Nand69's Avatar
Nand69 at 05/13/2008 19:04
WAT THIE FICK? (omg, i'm so shocked i can't even swear propperly)
chao1350's Avatar
chao1350 at 05/13/2008 19:06
.........
Jiffylube's Avatar
Jiffylube at 05/13/2008 19:07
My thumb gets hard for the PS3
kawitchate's Avatar
kawitchate at 05/13/2008 19:13
i can't believe no one has said it yet...
ALSO, COCKS
TrailerParkJesus's Avatar
TrailerParkJesus at 05/13/2008 19:19
Are his fingers made of dicks?
SchickOuttaShape's Avatar
SchickOuttaShape at 05/13/2008 19:23
Imagine all the new urbandictionary.com entries.

A Siskel and Ebert
A Hitchhiker
A Maxmius
blu3steel's Avatar
blu3steel at 05/13/2008 19:38
Hmm small penis. HOLY CRAP IT'S A THUMB EWWWW!

Wait.
Chad Concelmo's Avatar
Chad Concelmo at 05/13/2008 19:39
Do you guys think I look fat in that picture?
ArrestedDeveloper's Avatar
ArrestedDeveloper at 05/13/2008 19:40
That's it, I'm selling my PS3.
lumberjackrock's Avatar
lumberjackrock at 05/13/2008 19:51
its like the joke where you put your thumb in your pants pretending to have a chubby taken to a very horrible extreme.
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