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Wargaming CEO upset over Xbox Live fee for World of Tanks photo

Wargaming CEO upset over Xbox Live fee for World of Tanks

It plans to teach Microsoft how to do free-to-play

10:30 PM on 06.24.2013     by Brett Makedonski

World of Tanks is one of the biggest free-to-play games in the world, but when it releases this summer on Xbox 360, it won't be quite free. That's a point that Wargaming's CEO Victor Kislyi isn't particularly happy about.

In an interview with GamesIndustry International, Kislyi expressed that the annual subscription fee for Xbox Live Gold members irked him a bit, as it meant that his game wasn't truly free. However, he chalked it up as a cost of doing business with a company as big as Microsoft. "They cannot drop it for us because they would have to drop it for everyone and it would be a total mess for them," he stated.

Kislyi has different aspirations for World of Tanks on 360. "This we have to tolerate, which I am not happy about. I would rather add 30-40 million non-golden members, and they will monetize occasionally."

At least Microsoft is doing something right in Kislyi's opinion, and that's moving to a real currency system. "Right now, it's only credit cards used to buy Microsoft Points which we know is suicide in free-to-play. We will teach -- excuse me -- we will advise them on how to embrace, sometime in the future, different payment methods like SMS."

Kislyi went on to emphasize that free-to-play has to be transparent, or else it will not work. As the free-to-play model becomes increasingly popular, hopefully companies heed the words or Kislyi; he sure sounds like he knows what he's talking about.

World of Tanks and the Free-to-Play Console War [GamesIndustry International]









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