Quantcast
Want to take on WoW? You'll need at least 1 billion dollars - Destructoid




Game database:   #ABCDEFGHIJKLMNOPQRSTUVWXYZ         ALL     Xbox One     PS4     360     PS3     WiiU     Wii     PC     3DS     DS     PS Vita     PSP     iOS     Android


Want to take on WoW? You'll need at least 1 billion dollars


9:16 AM on 02.28.2008
Want to take on WoW? You'll need at least 1 billion dollars photo



One billion is a number so big that it's hard to take seriously. But Activision boss Bobby Kotick does take it seriously, especially when it relates to what he'd have to pay out to take on World of Warcraft as a rival MMO.

Of course, there's no need to do that now. But even before the Activision/Vivendi merger happened, Kotick knew that even spending 1 billion USD in development on an MMO to compete with WoW would be risky business.

"We don't think that even if we made the USD 500 million or billion-dollar investment to get a product out that we would even be successful doing it," said Kotick.

"When we first started looking at it, it appeared to us like a game in an insurmountable product category... EA, Microsoft, Sony and scores of venture capital investments had been put to work unsuccessfully in trying to develop massively multiplayer games as a product opportunity," he told investors.

This whole can't beat 'em, join 'em attitude probably played a big role in the creation of Activision Blizzard. Hopefully Kotick saved some of that cash to put back into their new supercompany for some new MMO titles.

Do you agree with Kotick's view that no one else will be able to compete with WoW? Or is the next big MMO right around the corner?

[Via Play.tm -- Thanks, JR] 






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.



Review: Destiny: The Dark Below photo
Review: Destiny: The Dark Below
2:00 PM on 12.12.2014






MMO

8:00 AM on 12.10.2014
Final Fantasy XIV deploys marriage patch this week

Want to get married in Final Fantasy XIV? Now is your time. The Ceremony of Eternal Bonding is now live, and to get married, all you have to do is submit an application on the Mog Station portal. Up to 80 guests can attend, ...more



3:00 PM on 12.05.2014
Korean MMO Black Desert releasing in North America and Europe next year

Oh, good -- another chance to talk about Black Desert and reuse this Tom Cruisian image. The cool-looking MMORPG and its remarkable character creator will be available to North American and European audiences in 2015, develo...more



10:00 AM on 12.03.2014
That PS3 to PS4 upgrade program for FFXIV has been extended

In an effort to bring more people into the current era of consoles, Square Enix offered a special program that would allow players to upgrade their PS3 copy of Final Fantasy XIV: A Realm Reborn to the PS4. This process w...more



View all MMO






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more