American retail titan Walmart has urged the games industry to follow its Earth-conscious ways and go green. Holding a "green gaming summit," Walmart's buying team spoke with the likes of Microsoft, Sony, Electronic Arts and Activision to try and convince them to be more aware of power consumption and packaging with regards to healing the world, brotha.
Walmart wants game makers to develop easier ways to save one's game and power down machines so that consoles are not constantly hogging all the juice while players go away to eat a meal or perform other non-gaming activities. The retailer also seems keen to work with the industry to on coding and power usage design to try and reduce energy consumption during media playback.
The company's Joe Muha has suggested that Walmart's desires for a greener industry start with the next generation of consoles. "Focusing on the next generation of consoles would allow the machines to be built from the ground up to use less power while providing an even better experience," he explained.
Maybe an an old cynic, but I always find it weird when corporate entities start donning hippie wigs and reciting speeches from Fern Gully. Maybe they're genuine, but it screams of PR bulls*t. Still, sincere intentions or not, having more environmentally friendly consoles certainly couldn't hurt, eh?
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
9:04 AM on 08.29.2008
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Also,
Why bother slowing down the inevitable fact that the earth is going to die some day?
It's nice they are taking an interest in it, but they need to work on other aspects of their company before telling others what to do.
Wal Mart is just pandering now
*GASP* Heretic! Burn the unbeliever!
...nah, I'm kidding. But seriously, "green games?" What's next, biodegradable consoles? I mean, like the things didn't break down enough as it is.
I wonder how many products they sold from #1 polluter China while this was taking place.
Hey, Wal-Mart! Bring back the "Made in USA" that you so proudly displayed when Sam Walton was alive, and then I'd consider hearing what you have to say about environmentalism.
I think I my love you Jim Sterling.
Lol.
Yeah, lets make it 100 years instead of 60,000,000,000.
I call PR Bullshit. A survey taken among corporate entities earlier in the year claimed that only 1 in 10 gave a shit about the environment, and I highly doubt Wallyworld is in the minority.
Not that I care, I take my dollar elsewhere anyway. I absolutely refuse to shop at Walmart.
Like The-Excel mentioned, it is a fad.