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Viva Cruiser goes soft thanks to the FDA photo

Viva Cruiser, the advergame about Erectile Dysfunction product Viagra, is no longer coming to a console near you. I know you're heartbroken, but it's for the best, really, because the convulsions of laughter resulting from trying to play a game about the inability to retain a boner is not something that the world needs, not to mention sparing the feelings of men who actually suffer from this issue.

The FDA killed plans for the game, who claimed that the game was misleading in that it failed to disclose any actual risk information about the drug or its use. Here's a taste of what you're going to be missing:

Players are instructed, “You’re about to take your partner on a romantic getaway. Pick up a few things on the way.” Players must then guide a motorcycle rider down a desert road picking up gifts for a date and avoiding orange hazard cones. The gifts include roses, scented candles, gift boxes — and of course little, blue, diamond-shaped pills.

As the game progresses, players get points for running over gifts and are penalized for hitting the orange cones. As a stopwatch counts down the available gametime, Pfizer’s “Viva Viagra” theme song can be heard in the background...

(The game isn’t likely to threaten Grand Theft Auto. In only three attempts, I doubled my points from an initially disappointing 27 to a more robust 47.)

I don't understand who these companies think they are advertising to by using the medium of video games. I know it's popular and everything, but come on -- a Viagra game? Didn't you pay any attention to the reception Yaris got?

[Via GamePolitics]








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Colette Bennett is a Destructoid features editor from New Orleans, Louisiana. She is also a founding member of Destructoid's sister sites Tomopop, a toy lover's blog and Japanator, our anime site. Likes Nintendo DS, NES, Silent Hill series, Rhythm games, RPGs Meet the rest of the team



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12 comments | showing # 1 to 12
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MrSadistic's Avatar - Comment posted on 11/24/2008 13:18
MrSadistic
Arrrrrghhh! Who is going to help me with my erectile dysfunction now?!

I mean uh... my bonarz are strong.
SakuChan's Avatar - Comment posted on 11/24/2008 13:25
SakuChan
Haha, ... what?
Never heard of this. XD
Blind assassin's Avatar - Comment posted on 11/24/2008 13:25
Blind assassin
That sounds like an incredibly shitty game. Not to mention a pointless concept, with games like DoA:XBV on the shelves it's not exactly hard for gamers to get it up.
gravitys plaything's Avatar - Comment posted on 11/24/2008 13:30
gravitys plaything
BONER QUEST!!!
the fda had nothing to do with it, Aaron Linde probably threatened them.
Darren Nakamura's Avatar - Comment posted on 11/24/2008 13:36
Darren Nakamura
Wait, so somebody else had already come up with the idea for BonerQuest before Aaron Linde?
king3vbo's Avatar - Comment posted on 11/24/2008 13:46
king3vbo
This sounds a little too close to BonerQuest
wardrox's Avatar - Comment posted on 11/24/2008 13:51
wardrox
hehe... penis
TheDirtyHobo's Avatar - Comment posted on 11/24/2008 13:53
TheDirtyHobo
The FDA has a legitimate concern here. If I took 47 fucking viagra pills, there would probably be a health problem.

Also, what the hell? 27 to 47 isn't doubled. It's not even a 75% increase. Learn math, man.
RonBurgandy2010's Avatar - Comment posted on 11/24/2008 14:05
RonBurgandy2010
God I hope this game leaks somehow. And that advertisement in the picture is both genius and horrifying.
TheToiletDuck's Avatar - Comment posted on 11/24/2008 14:46
TheToiletDuck
this does not bode well for BonerQuest™
GohanGVO's Avatar - Comment posted on 11/24/2008 17:27
GohanGVO
The FDA are such limp-wristed, flacid, blow hards.
The Amazing Shenazin's Avatar - Comment posted on 11/24/2008 19:04
The Amazing Shenazin
was this on the Wii? after all that's the only console that people old enough to not be able to get hard play
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