*Veteran hates Modern Warfare 3's 'hideous' advertising
[ x ] remove ads and scale site to 1080p+
[ x ] remove the ads & get mobile premium
pay whatever you want to upgrade
 
 

Veteran hates Modern Warfare 3's 'hideous' advertising

0

Those live action Modern Warfare 3 commercials featuring Jonah Hill and Sam Worthington may be lighthearted nonsense to us regular folk, but US Army Special Operations Command paratrooper D.B. Grady thinks they're crass, hideous, and trivializing. 

"The advertisement trivializes combat and sanitizes war," he argued in an article. "If this were September 10, 2001, maybe it wouldn't be quite so bad. Those who are too young to remember Vietnam might indulge in combat fantasies of resting heart rates while rocket-propelled grenades whiz by, and of flinty glares while emptying a magazine into the enemy.

"But after ten years of constant war, of thousands of amputees and flag-draped coffins, of hundreds of grief-stricken communities, did nobody involved in this commercial raise a hand and say, 'You know, this is probably a little crass. Maybe we could just show footage from the game.'"

While I don't doubt that the commercials trivialize war, all I can say in return is ... welcome to Western culture. The American military -- and the resulting fetish regular people have for it -- has been exploited up and down for the past decade. While there's definitely a case against those ads, I don't think it's the "new low" Grady says they are.

At least Infinity Ward's not cynically shouting "THE TROOPS" for cheap applause at rock concerts.

\ We've blogged about this before: read (122) back stories 

 

 

Enlighten an uninformed cougar: FacebookTwitterRedditEmail
 

#Activision #Advertising #Call of Duty #Controversy #Industry Bull #Infinity Ward #Politics
 
 
 
[x] advertisement
 
 


Jim SterlingFormer Reviews Editor // Profile & Disclosures
Fronts12537Blogs 194Following42Followers1559

Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more
Similar stories on Destructoid:
 
 


Join the robot army! We're a family-owned site, updating multiple times a day (since 2006!) thanks to our Huge Members

BlackHazard
BlackHazard


Since 9:13 PM on 09.22.2011

EAPidgeon
EAPidgeon


Since 2:52 PM on 04.27.2012

Snaveage
Snaveage


Since 6:22 AM on 10.22.2011

selsk
selsk


Since 12:24 AM on 02.14.2015

 

Please login (or) make a quick account (free)
to view and post comments.





Three day old threads are only visible to verified humans - this helps our small community management team stay on top of spam

Sorry for the extra step!