hot  /  reviews  /  video  /  blogs  /  forum

Valve spending 6 million on Left 4 Dead 2 in UK

2:40 PM on 11.02.2009 // Jim Sterling
  @JimSterling

Valve wants us all to know that Left 4 Dead 2 is out this month, and it shall spare no expense in getting that message across. We already know that the upcoming zombie shooter has a worldwide marketing budget of $25 million, but Valve has today stated that a whopping £6 million of the fund is going to Britain.

"$25m is being spent on the game’s launch globally. Half is set aside for Europe, with the lion’s share being spent on the UK release," says Valve's Doug Lombardi.

Gabe Newell adds that he believes Left 4 Dead 2 will be the most successful game his company's ever made: "Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve’s history."

Left 4 Dead 2 is on sale November 17 in the US and November 20 in Europe. All signs point to it being a massive success, despite the controversy that surrounded its original announcement. Its new modes, Infected and weaponry all seem to be superior additions, and the game itself should be just as awesome as the original, if not better. I personally can't wait.




 Reblog (or) Blog Reply

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -