Valve wants us all to know that Left 4 Dead 2 is out this month, and it shall spare no expense in getting that message across. We already know that the upcoming zombie shooter has a worldwide marketing budget of $25 million, but Valve has today stated that a whopping £6 million of the fund is going to Britain.
"$25m is being spent on the game’s launch globally. Half is set aside for Europe, with the lion’s share being spent on the UK release," says Valve's Doug Lombardi.
Gabe Newell adds that he believes Left 4 Dead 2 will be the most successful game his company's ever made: "Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve’s history."
Left 4 Dead 2 is on sale November 17 in the US and November 20 in Europe. All signs point to it being a massive success, despite the controversy that surrounded its original announcement. Its new modes, Infected and weaponry all seem to be superior additions, and the game itself should be just as awesome as the original, if not better. I personally can't wait.
Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize.
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Contest:
2:40 PM on 11.02.2009
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Having said that, are there any football/soccer games out this month? Advertising during football/soccer matches seems the way to go for video games in the UK.
The only L4D2 news I get is from the Robot's mouth, here, and Steam.
Unless HL2 Episode 3 and Portal 2 are the same game somehow, or released together.
If you announce Ep. 3 I will personally make sure its pre-orders eclipse this one year turnaround sequel bullshit. Nothing against, L4D2, I have it pre-ordered, but if Ep. 3 isn't taking so long because it's on a brand new engine then wtf is going on?
@CWal37
Valve Time!
I guess Half Life 3 will come out when we're all elderly citizens of the Cosmic Earth nation, and kids run around on hoverboards and Skynet doesn't afraid of anything.
GREAT GOOGLY MOOGLY!
(living in south america sucks for mp games).