That's not a typo in that headline -- Valve have announced that they're spending $25 million dollars to advertise
Left 4 Dead 2. The Destructoid Mathletes team tells us that's $15 million dollars more than
Left 4 Dead's $10 million campaign.
The U.S. campaign will include spots on Monday Night Football, UFC broadcasts, billboards, and "popular lifestyle and gaming sites." Some of the money is going towards Europe, too -- expect television advertising and billboards to litter a city near you. No word on how much of the $25 million is being spent in
Australia.
"Based on strength of pre-orders," Valve president Gabe Newell says, "Left 4 Dead 2 will be the fastest-selling product in Valve's history."
Boycotts and all, Valve's impending zombie invasion looks like it'll do just fine. Are you picking up a copy?
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Contest:
1:40 PM on 10.05.2009
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Yeah -- the girl is Tara from True Blood, and the guy on the far right is Jason Stackhouse from True Blood. I sense a theme here.
I don't pay 60 dollars for glorified expansion packs.
but it is onsale. 45 for the pre-purchase.
The guy in the suit on the left kinda looks like Eric.
I hope Valve can get us some Ep3 info soon, though L4D2 is always nice.
Actually, $10,000,015 would be $15 more than the original ad campaign.
;-)
Valve's shouldn't, though. L4D2 should be awesome.
A new L4D is coming. Don't whine so goddamn much.
An ad set to "Come Together" would work too.
Actually, $10,000,015 would be $15 more than the original ad campaign.
;-)"
LMFAO!!
It's worth it. Valve seems convinced they put everything they originally wanted into this one. At least, for now. LOL
Matheletes need to lrn2math
You are just the worst kind of person.
EVERYBODY who has visited the internet knows about this game, so i think it's kinda excessive.
But hey, they got all that Half Life money to spend right?
How's that for TV buff knowledge? You can have that one for free!
They'd save $5mil and make like 350,000 people very happy, lol.
They'd save $5mil and make like 350,000 people very happy, lol.
@ kefkaesque
Dude, no offense, but shut up. I thought we were passed all this "Omg expansion pack" shit. I'm boycotting your negative vibes.
Because when it comes to liking good games from a company like Valve, it's one or the other. It's impossible for a single person to divide his allegiance between two competing products.
Wasn't Halo 3's redonkulous marketing campaign only $10 million?
Nice to hear they have $25M USD for Adverts, and zero dollars to do a port of L4D.
Don't have enough money to build a dual core gaming PC just to play one game.
Why don't you just buy a 360 for the holidays or something? I guarantee it would be cheaper than trying to pony-up for a dual core PC. Plus, the first L4D is $30 now anyway.
Clown Zombies!What if people think it's just a movie tie-in game for Zombieland!lol
@readbigwordsisgood
At least Dead Rising 2 is coming to PS3
That's ridiculous television knowledge. I bow to you.
@Dexter:
Our mathletes and my proofreader are both fired.
I dunno whether to laugh or cry after reading that, being an aussie n all.