Quantcast
Valve says digital pricing can change 'without penalty' - Destructoid

DestructoidJapanatorTomopopFlixist



Valve says digital pricing can change 'without penalty'


7:15 PM on 11.18.2009
Valve says digital pricing can change 'without penalty' photo



Valve's Steam platform is pretty much the biggest player in digital distribution right now. They dominate the market in ways that get Randy Pitchford's underwear in knots. One of the reasons they stand on top of the pile is that they often sell to PC gamers in ways that makes piracy look like the less favorable option, as opposed to trying weird crackdowns that only inflame our wrath.

Another way they do it is by taking advantage of digital distribution's unique qualities, like with those ridiculous one-weekend Steam sales that offer kickass games for a song. Events like that get people really pumped up for a game, so much so that they often boost sales even after the product returns to full price. Jason Holtman, Valve's head of Steam (hee, that's a funny title) said as much speaking at the Montreal Game Summit.

"In a connected world with a connected game it's very different and it bucks some of the traditional trends on the way people think about pricing...prices can be moved up and down without penalty. You can have sales that are dramatically low and bring the price back up and people don't care. They don't care at all. You can do them instantaneously and you can experiment with them."

He also mentioned the famous Team Fortress 2 Halloween sale, when the game's price dropped from $19.99 to $2.50. The revenue from that weekend jumped dramatically, and more people came back the following weekend and still bought the game at full price. It flips traditional retail thinking on its head, where most any discount is often thought of as permanent and eventually poisonous to a game's perceived value.

Holtman's got it right on a lot of things, but boasting about being able to play the price game "without penalty" may be a tad much in my estimation. One of the other reasons Steam is on top is that it's usually quite hard to cancel a preorder or receive a refund, as many early Modern Warfare 2 pre-buyers probably found out.

 






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.







Money

9:05 AM on 04.16.2014
Sony set to sell all of its Square Enix shares

Sony is selling their stake in Square Enix, which comes to 9.52 million shares. They expect to gain 4.8 billion yen (about $47 million) in this sale, handing off the shares to SMBC Nikko Securities. A full disclosure of the s...more



9:00 PM on 04.09.2014
Virtuix Omni virtual reality treadmill releasing this year for $499

The Oculus Rift has been getting a lot of press lately, after Oculus VR was purchased by Facebook. But that (or Project Morpheus, if you prefer) is only one piece of the virtual reality puzzle that will hopefully soon be cons...more



7:00 PM on 04.09.2014
Players spend more on World of Tanks than other online titles

We already know that World of Tanks is pretty darn big but it helps when your average player is spending more on tanks than any other online game. A report over on SuperData Research has shed some light as to what the av...more



View all Money






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more