Quantcast
Valve: if Steam sales killed games, we wouldn't do them - Destructoid

DestructoidJapanatorTomopopFlixist



Valve: if Steam sales killed games, we wouldn't do them


12:00 PM on 07.17.2012
Valve: if Steam sales killed games, we wouldn't do them photo



Valve has defended its policy of offering insane discounts during Steam sales, responding to Electronic Arts' hypocritical accusation that such discounts cheapen intellectual property. Business development boss Jason Holtman said that sales aren't cannibalizing sales, and have only helped games succeed further. 

"A promotion is not a policy; a promotion is just a feature to give people more value," he said. "It’s not as if a 75% offer or a 50% off sale at some point in time cannibalizes a sale that would have happened earlier, it’s just not true. We’re actually seeing both of them growing. We don’t see one cannibalizing the other. If we did, we wouldn’t do it.

"We put Left 4 Dead 2 and Portal 2 on sale. If we thought that was killing our franchise, or hurting the value of games, or hurting the revenue we could generate as a company, we wouldn’t do it. We’ve even gone so far as to give away Portal for free a couple of times. Whole days where it’s not free for a day, it’s just free. We looked at this amazing data afterwards. The day after the sales were exactly the same, if not more."

I think the fact that Valve is just as prepared to offer its own property at heavily discounted prices speaks volumes about how confident the company is in its sales. Then again, Valve's the one holding the data, not a guy from a publisher with a history of passive-aggressive potshots.

Steam deals don’t “cannibalise” sales, says Valve’s director of business management [PC Gamer]






Comments not appearing? Anti-virus apps like Avast or some browser extensions can cause this.
Easy fix: Add   [*].disqus.com   to your software's white list. Tada! Happy comments time again.

Did you know? You can now get daily or weekly email notifications when humans reply to your comments.








Win your choice of console from Destructoid! in Destructoid's Hangs on LockerDome

Electronic Arts

1:00 PM on 07.23.2014
EA improves revenue in first quarter of 2014, delays Dragon Age and Battlefield

As Electronic Arts' first fiscal quarter came to a close on June 30, the publisher found that it had beaten expectations for profits and revenue. EA credits much of this success to the runaway success of Titanfall. CEO Andrew...more



11:00 AM on 07.23.2014
A new Peggle is in development, according to an EA earnings call

Like it was ever any question that PopCap was planning the development of a new Peggle game, but just in case you doubted the future of the series, it's happening. According to a first quarter earnings call for EA, PopCa...more



5:30 PM on 07.22.2014
Dragon Age: Inquisition pushed to November

Battlefield Hardline, and now Dragon Age: Inquisition -- it's delay day at Electronic Arts. BioWare has moved Inquisition from October 7 to November 18 (Nov. 21 in Europe). Considering how stupidly packed with high-profile re...more



View all Electronic Arts






Back to Top




All content is yours to recycle through our Creative Commons License permitting non-commercial sharing requiring attribution. Our communities are obsessed with videoGames, movies, anime, and toys.

Living the dream since March 16, 2006

Advertising on destructoid is available: Please contact them to learn more