hot  /  reviews  /  videos  /  cblogs  /  qposts

Valve: Fight used sales by making good, supported games

10:00 AM on 07.31.2009 // Jim Sterling

While visiting Valve this past week to pop zombie heads in Left 4 Dead 2, we took the time to sit down with marketing VP Doug Lombardi to chat about two subjects very close to my heart -- used games and piracy. While Valve has used Steam as a great way of dealing with such issues, we wondered whether the studio's retail games suffered at all, and what they made of the whole used game debate. Lobardi's answer was quite refreshing.

"We always see these overall numbers, like how much money GameStop's making per year off of used game sales," he says, "but we really don't have a breakdown of details for those. I don't personally know, after being at Valve since Half-Life 1, how many copies of our games per year are sold used, and on the PC versus the 360, so I think there's a certain amount of information that's missing, sort of like piracy. I think a lot of folks cry piracy when a game fails to hit their forecast and it may or may not be part of the problem, and it may or may not be all of the problem, but I think to throw any one reason at any problem is probably a mistake, considering the lack of information on both fronts.

"Having said all that, though, I think that it's probably true to say that gamers tend to have affinity for the games that they like, so if you're doing your job and making a good game, and providing a high level of service for that game at the time of release and post-release, I'm guessing you're probably less of a victim of piracy and trade, because people want to have the full copy, the legal copy, and have all the updates.

"I think there are ways of curbing both piracy and used game sales by providing a higher level of service at the time of launch and post-launch. And I think what we're seeing, as platforms become more and more connected, that this problem will become less and less an issue as the idea of offering a service post-launch becomes more and more en vogue."

It's always good to see a developer that doesn't stomp its feet and have a trantrum because GameStop's exploiting the same free market that they exploit. I'm totally with Doug on this one -- people keep games that they like, and that they feel they can get their money's worth from. If your game wasn't made to be worth keeping, you shouldn't whine and moan when it's sitting on a GameStop shelf a week later.

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our community fisters, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding * to your whitelists.

Status updates from C-bloggers

Halflocke avatarHalflocke
Underhero a 2d side scrolling rpg on indie gogo
extatix avatarextatix
Heading off to Spiel in a bit. A whole lot of games there, just of the cardboard variety. I love me some board games.
absolutfreak avatarabsolutfreak
Finally finished The Witcher 3. Definitely one of the best games I've played in my 30 years or so of gaming. Now onward to Ground Zeroes/Phantom Pain.
Nathan D avatarNathan D
*playing an old ps1 game* "START and SELECT don't bring the menu up?! WELL WHAT THE FU-oh, it's Triangle..."
TheDefenestrator avatarTheDefenestrator
If anyone's playing Marvel Puzzle Quest (any platform) you should join my Alliance, RedRightHand, and help me kick some Galactus butt for their second anniversary event. (Please?)
Shinta avatarShinta
MGS Online Day 3. I have 3 character up to level 10 now, one in each class. They're all pretty handy, but I do miss the scout's mark speed the most on other classes.
RadicalYoseph avatarRadicalYoseph
The SW: Battlefront is pretty and has great sound design, but the gameplay is so shallow and has seemingly no depth! If the full game is like this I will be disappointed.
Torchman avatarTorchman
*looks at Amazon preorder* This one's for you Chib'
CJ Andriessen avatarCJ Andriessen
Dear Playboy: Love your video game coverage, but how about you start making some topless unboxing videos? Seeing someone unwrap a copy of Call of Duty is boring. Seeing a topless Playmate unwrap a copy of anything is awesome!
OverlordZetta avatarOverlordZetta
In happier news, Level-5 is already talking Yo-Kai Watch 2's Western release, and better/worse yet, they're considering amiibo support for the series! And hey, if they can't get Jibanyan into Smash, that'd be one way to get the West's attention.
gajknight avatargajknight
I drank a glass of Ovaltine for the first time in years today. It was nice. Like drinking a glass of my childhood, complete with ignorance, embarrassing angst, tears (so many tears) and night terrors. Ah, the good 'ol days.
OverlordZetta avatarOverlordZetta
[img][/img] This is just depressing. Digital classics on consoles are such a great idea, but it's like not a single company wants to really go through with it.
StriderHoang avatarStriderHoang
My heart will always be yours, Papyrus #2spoopy4me
GoofierBrute avatarGoofierBrute
I recently beat Castlevania: Aria of Sorrow again, but this time I played on Hard mode from scratch. Outside of dying a few times due to me being an idiot, and enemies hitting harder, it was actually easy. Like really easy.
Gamemaniac3434 avatarGamemaniac3434
Today I replated bacteria that I made take up a plamid hopefully stitched onto the genes generatlight. Taken from other dead bacteria and put into a non glowing species, to make it glow. Fucking microbiology is the best.
Pixie The Fairy avatarPixie The Fairy
It seems fairy farts are a fragrance, a soap, incense, a vaping liquid and a kind of nail polish. I'm clearly in the wrong line of work and need to eat more chili.
Cannibal Steven avatarCannibal Steven
"You gave the Lost Soul a big smile, like you remember she likes to do... For some reason she sort of wants to smile back..." I'm not crying. Not one bit.
ChrisHannard avatarChrisHannard
Just tried 'The Last Of Us' on PSNow Trial, only to be told... 'Something went wrong. Try again.' Game-appropriate error message or quickie plot-summary?
TheAngriestCarp avatarTheAngriestCarp
I hate when people say crap like "I admit that [thing] in games is problematic, but I still enjoy it" because it's an underhanded way of contradicting your own views while convincing yourself that you aren't a hypocrite.
ChillyBilly avatarChillyBilly
Well shit. I knew I was more than likely going to enjoy Star Wars Battlefront (cause you know, giant Star Wars nerd and all) but holy cow, the beta is fucking great! I need the full game like, now.
more quickposts



Invert site colors

  Dark Theme
  Light Theme

Destructoid means family.
Living the dream, since 2006

Pssst. konami code + enter

modernmethod logo

Back to Top

We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter!
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -