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User-generated content coming to Rock Band in a big way photo

Hey musicians, are you sitting down?

MTV has announced a new initiative that will allow musicians to author and upload their own content to Rock Band, in a service called the Rock Band Network that launches later this year. Currently in a closed beta trial, the service will allow bands, studios, and record labels to create and sell playable game content from their very own master recordings, using the same in-house tools currently being used by Harmonix developers.

Once submitted, the songs go through a a review process that checks for playability, offensive lyrical content, and things like copyright infringement. Approved tracks are put into the Rock Band Network store (separate from the current store), with creators setting their own prices, which can range from 50 cents to $3 per song. Creators will then receive 30% of any sales. 

Billboard has a ton of details on the service, which will launch first for Xbox 360 (as it relies on Microsoft's XNA platform), with tracks being made available for PlayStation 3 and Wii in the future. 

Harmonix has also launched the Rock Band Network site, which features videos and details on how creators (that could be you... or Nickelback, theoretically) can start working to get their music in the game.

[Update: The full press release marking the announcement can be found after the jump, and may answer a few of your questions. Let us know if anything's not answered for you -- we'll be chatting with Harmonix's Greg LoPiccolo about the service next week.]

 

 

MTV Games and Harmonix Empower Artists and Labels to Get Their Music in the Game with the Rock Band Network

The Rock Band Network Gives Artists and Record Labels Tools to Author, Promote and Sell Music for Download via the Rock Band Platform


CAMBRIDGE, MA and NEW YORK, NY – July 17, 2009 – Harmonix Music Systems and MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), today announced the Rock Band Network, a ground-breaking initiative that gives musicians and record labels the ability to author their own original recordings into gameplay files and sell their music as playable Rock Band tracks through the newly-created Rock Band Network Music Store. The introduction of the Rock Band Network marks a fundamental shift in the exposure music games can give emerging and established artists through innovative technologies that will open new revenue streams and promotional avenues.

"Our goal with Rock Band has always been to go beyond making music games and create a true music platform," said Alex Rigopulos, CEO and co-founder of Harmonix. "With the Rock Band Network, we've evolved the platform to its next logical step, giving players access to an incredible amount of new music by putting the professional tools we use in the hands of the artists themselves."

"The Rock Band Network enables songwriters and musicians – at any stage of their careers – to create their own paths through the interactive music realm," said Paul DeGooyer, Senior Vice President, Electronic Games and Music, MTV Networks Music Group. "Our download store has been an extraordinary success, and it’s exciting for us to provide access to our platform through this uniquely elegant solution."

The Rock Band Network will launch as an open beta in late August 2009 in the U.S. and provide a sophisticated toolset, with detailed documentation on how bands can begin the process of authoring songs into Rock Band gameplay files. Authors will be able to submit tracks for playtesting and peer review via a specialized Web site, Creators.RockBand.com. Potential publishers will need a membership to Microsoft’s XNA Creators Club Online in order to test and publish game content. The service will only be available to those who purchase a premium membership to Microsoft’s XNA Creators Club Online, which can be purchased for four months at $49.99 or for a year at $99.99.

“The proven strength and stability of Microsoft’s game development tools, technologies and services allowed Harmonix to focus on making an easy-to-use experience for authors without needing to reinvent the wheel,” said Dave Mitchell, product unit manager, XNA publishing platform. “Rock Band Network is a model example of integration with XNA Creators Club Online.”
 
Once tracks are approved, they will be transferred to the Rock Band Network Store, an in-game music marketplace where millions of Rock Band fans will be able to demo samples of the songs for free before they purchase. Songs will debut exclusively on Xbox 360 for 30 days. Artists featured in the store will be able to choose from multiple pricing tiers for individual tracks and will be compensated via a simple payment system that provides automated accounting and regular royalty payments.

Tracks for the Rock Band Network will be made available later in the fall on the Xbox 360® video game entertainment system from Microsoft. Stand out tracks will follow on the PLAYSTATION®3 computer entertainment system and Wii™ console. Joining the more than 750 tracks available to date, the Rock Band Network Store will greatly increase the amount of music available through the Rock Band music platform and further confirm MTV Games and Harmonix’s position as the leading provider of downloadable content for music-based video games.


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38 comments | showing # 1 to 38

Shillypop's Avatar - Comment posted on 07/17/2009 11:02
Shillypop
That sounds so cool! maybe now i can make a bit of extra cash while doing one of my favourite hobbies: Video Gaming!
TheCleaningGuy's Avatar - Comment posted on 07/17/2009 11:03
TheCleaningGuy
Wow, just wow.
This has the potential to be mind-blowing, I just hope that the download list doesn't get flooded with crappy garage bands.
Daxelman's Avatar - Comment posted on 07/17/2009 11:05
Daxelman
Oh damn, I might need to buy a Mac so I can use GarageBand now.

As long as I can do instrumentals, I'm up for this.
Mista Smegheneghan's Avatar - Comment posted on 07/17/2009 11:07
Mista Smegheneghan
So, basically speaking, this'll be a version of GHTunes that won't be bogged down with crappy MIDIs left, right and centre?

If so, awesome.
KIDA26's Avatar - Comment posted on 07/17/2009 11:10
KIDA26
Harmonix continues to put Neversoft in their place by DOIN IT RIGHT.
GuitarAtomik's Avatar - Comment posted on 07/17/2009 11:11
GuitarAtomik
WTF! This is awesome! I'll definitely be converting some stuff for this.
zombiekiller13's Avatar - Comment posted on 07/17/2009 11:13
zombiekiller13
Huh...that's pretty damn cool. Probably the way Activision should have approached the GH Tunes thing.
CRAZYAPE69's Avatar - Comment posted on 07/17/2009 11:19
CRAZYAPE69
fucking hell, im in!!
koehler83's Avatar - Comment posted on 07/17/2009 11:20
koehler83
Its not user generated at all. It's real music being submitted for note mapping. The artist doesn't have to touch the game in any capacity and is therefore not classified as a user.
SurplusGamer's Avatar - Comment posted on 07/17/2009 11:26
SurplusGamer
^^^
loser generated content.

Stop being pedantic.
SurplusGamer's Avatar - Comment posted on 07/17/2009 11:29
SurplusGamer
Oh, and also the note mapping will be available to the users, they don't just have to leave it to harmonix.
Nick Chester's Avatar - Comment posted on 07/17/2009 11:36
Nick Chester
@koehler83:

What SurplusGamer said.
Xhumation's Avatar - Comment posted on 07/17/2009 11:38
Xhumation
This is interesting. not only because it means we're gonna have an endless supply of songs but because Rock Band becomes a great promotional platform for musicians.

I can already see the stories of bands that got signed because they uploaded their song on the Rock Band Network
KIDA26's Avatar - Comment posted on 07/17/2009 11:38
KIDA26
@ koehler83:

You obviously didn't watch the video on the http://creators.rockband.com/ page.
TheTaj's Avatar - Comment posted on 07/17/2009 11:40
TheTaj
Leave it to HMX to make a song-creation engine that WORKS.
whormongr's Avatar - Comment posted on 07/17/2009 11:43
whormongr
hmmm- I wonder if they will do the same for the DJ hero- I am all down for making tracks for that
Chronic Logic's Avatar - Comment posted on 07/17/2009 11:58
Chronic Logic
Does this mean people won't be forking their cash over every week for music pack dlc?
GuitarAtomik's Avatar - Comment posted on 07/17/2009 12:23
GuitarAtomik
....I wonder if "also cocks" is vague enough to slip by.
brainderailment's Avatar - Comment posted on 07/17/2009 12:30
brainderailment
"offensive lyrical content"

Problem.
Shaihya's Avatar - Comment posted on 07/17/2009 12:36
Shaihya
Sounds like a great way for all those decent to great unknown bands roaming around to get their names out in the public.
Hopefully some gems will make it to the PS3~

Makes me wish I had things like... rhythm and skill and talent.
Dexter345's Avatar - Comment posted on 07/17/2009 12:51
Dexter345
This is totally sweet. Like, oh my goodness. I wish I had a real drum kit now, because there are some songs of mine that I wouldn't mind having in Rock Band. Some day.
The Kojukinator's Avatar - Comment posted on 07/17/2009 12:55
The Kojukinator
Misleading headline! This has nothing to do with USER generated content. As USERS are the GAMERS, not huge corporate conglomerates with armies of RIAA lawyers.

+1 because this is still a good thing as we'll get more tracks
-1 because I still can't put my own shit in to Rock Band so this has nothing to do with user generated content
The Kojukinator's Avatar - Comment posted on 07/17/2009 13:01
The Kojukinator
I must refine my previous comment. This will be used by artists, as in people who make actual music. So for example I can't find my favorite band's album (that I purchased) and chart it out and put it on MY Xbox, and play it (without sharing it with anyone else on the network). THAT is what I really want.

But as I said before, this is still a good thing as we'll get more music from more actual artists. Just as normal users, we won't have much influence over what our purchasable song choices will be.
Magesx's Avatar - Comment posted on 07/17/2009 13:03
Magesx
The fact that this probably won't get to the PS3 for awhile after the 360 makes me sad.
TheTaj's Avatar - Comment posted on 07/17/2009 13:08
TheTaj
@ Kojukinator: have fun with your crappy GH ringtone maker. I would rather have a user-generated network used by musicians rather than gamers that have no musical talent mashing at buttons.
Holyetheline's Avatar - Comment posted on 07/17/2009 13:15
Holyetheline
Wow... I love Harmonix so much right now. I am definitely going to do this... I will have so many fkn songs up on rock band!
Poopface Morty's Avatar - Comment posted on 07/17/2009 13:24
Poopface Morty
This is brilliant. If you're a musician, this is a fucking no brainer.

Kojukinator: Calling something user generated content, the big buzzword of the web, doesn't apply to every single person. I browse YouTube, but since I don't have the capacity to upload shit to it I would hardly say that they aren't a site about user generated content. Although I won't deny that I'd love to have something like you mentioned, but I'd see licensing issues over that (if they tried to allow the capacity to exchange them, that shit would be killed right quick).

Seriously, all y'all saying this isn't 'user generated' content because you don't have a fucking instrument or band to play in don't have a clue.
Matthew Blake's Avatar - Comment posted on 07/17/2009 13:59
Matthew Blake
This is friggin' perfect! As long as they don't take too long to get their tracks over to the Wii, consider me sold!
Holyetheline's Avatar - Comment posted on 07/17/2009 15:04
Holyetheline
@TheTaj

Those are my thoughts exactly. Having actual musicians put their stuff on Rock Band means a lot less junk to sift through, plus you gotta be serious enough in your music to have an XNA Membership so I don't think we'll be seeing too much junk as opposed to the crappy GH "ringtone maker" rofl.
Syn's Avatar - Comment posted on 07/17/2009 16:14
Syn
If this doesn't suck, and bands I like get into it; This could be most excellent and will force me to finally purchase Rock Band. Offensive lyrical content is no problem, because bands that don't suck can easily write music that contains no foul language, and have done so numerous times.

I even know some Death and Black Metal bands that don't swear. OMG!
The Kojukinator's Avatar - Comment posted on 07/17/2009 16:30
The Kojukinator
@TheTaj: what makes you think I like GH:WT? I don't even own it. GH died after 2 when Harmonix left and created the better game which is Rock Band.

Anyway... yeah I get it, we like that professional musicians can create content for the game now without needing to go through MTV/Harmonix.

But, I still say "user generated" refers to the fact that anyone can do it, anyone can post it, and its FREE.

Someone mentioned YouTube above... yeah, easy to get a webcam and post whatever, and free to watch yay. This isn't the situation that will be offered here with Rock Band. Musicians will "create content" meaning they make music like usual, and Harmonix will put it up as usual, and we will pay for it like usual. What's different now is the work is being offloaded on to the musicians, opening the floodgates for choice (a good thing). But it's still the same businessmodel.

I've said it before, this is all a good thing. But I wish that I could put my own stuff on my xbox and play it without any middleman or storefront, or even money involved. Don't misunderstand me, I don't want this to be like GH:WT, I don't want to create and unleash on the world horrible midi tracks to play in RB. I just want more choice in what I get to play with my game, that doesn't involve a credit card or an approval committee.
Shoop's Avatar - Comment posted on 07/17/2009 18:11
Shoop
30% doesn't seem very high :(
Poopface Morty's Avatar - Comment posted on 07/17/2009 20:45
Poopface Morty
"Someone mentioned YouTube above... yeah, easy to get a webcam and post whatever, and free to watch yay. This isn't the situation that will be offered here with Rock Band. Musicians will "create content" meaning they make music like usual, and Harmonix will put it up as usual, and we will pay for it like usual. What's different now is the work is being offloaded on to the musicians, opening the floodgates for choice (a good thing). But it's still the same businessmodel."

My point was that you have a similar opportunity to get an instrument or a band together (yes, more difficult to do than getting a camera and shooting footage, but then nobody said that user generated content has the same cost-of-entry standards, be it time or money) to start recording. To imply the musicians are only these godly individuals, and nobody else who could take the time to learn how to play guitar, the beat box, bongo is ridiculous...put forth the effort and suddenly you become a creator of content. This is something ANYBODY can do; no part of 'user generated content' mentioned that it was going to be easy.

As for YouTube, they don't make a profit off their videos (unless there is advertising, I presume), and at the same time there is no fee to register or to upload. With Rock Band, yes there is an investment, but you are profiting off of the sales you make. I don't recall user generated content always having to be free of use...I never read that stipulation anywhere, ever.

So I suppose if you're hung up on your definition of "user generated content", then you'll never get past whatever you were expecting. When I saw the article title I knew exactly what was being discussed and had no other allusions to it. This title is not misleading at all. Yes, I would love to load songs I own into the game and chart them with my own "Chart it yourself" thing, but this is wholly different and much bigger and important than that, yet still quite qualifies as user generated content (I'd argue moreso than the aforementioned method, since you are taking a hefty amount of copyrighted material that isn't your own as the basis of your charts...at least, more than likely).

"30% doesn't seem very high :("
Not if you're making your music specifically for Rock Band and are deliriously expecting to get rich off of it. But if you have music at the ready or are making music for purposes other than, say, to use Rock Band as a get-rich-quick scheme, you can make a profit off of it...I can't imagine it taking that long to do the work given the proper tools, so it's not like there's a massive time investment outside of what has already been made. This should be a complement to the other tools that the artist is already using to promote themselves, which in this day and age of backlash against record labels and the desire to go indie, is a necessity. All I saw was an annual $99 fee. That's dirt-cheap for getting your name out there on such a concentrated platform...considering there's going to be a lot more music to host now, I say it is only fair for EA/Harmonix to cover their costs somehow.
Calamansi's Avatar - Comment posted on 07/17/2009 21:05
Calamansi
What if the band wants to give out some songs for free? That would be the smartest way to do it, as the songs will only be for use in the game itself and may lead to people buying the album so they can listen in the car or while on the computer-with out having to play it.

Smart but something tells me it will get bogged down by too much censorship and corporate money grubbing.
peachboy's Avatar - Comment posted on 07/17/2009 23:12
peachboy
well luckily my two natural instincts are video gaming and kicking out the jams, so i'm stupidly excited for this.

LOLZ LURK MY BANDZ MYSPACEOMG.

..i mean...cough....videogames.
SWE3tMadness's Avatar - Comment posted on 07/18/2009 06:41
SWE3tMadness
That's pretty neat, but I have a feeling that everyone's going to bitching about the tight leash that Harmonix will have over the material.

And I STILL want some video game songs to play in these games. Get to it already!
Qraze's Avatar - Comment posted on 07/18/2009 23:20
Qraze
that's not user created content at all. oh, i get it, by that using that title you'll get more hits. lightbulb!
GuitarAtomik's Avatar - Comment posted on 07/19/2009 17:03
GuitarAtomik
@qraze lol wut?
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