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Unheard of! Are we in the midst of an Xbox 360 shortage? photo

The Wii may be winning the war, but it appears that they aren't the only ones who are struggling to keep up with consumer demand-- just ask Microsoft's head of global marketing, Jeff Bell: 

"We're literally out of stock in many stores. We think this will have an impact on our sales. It may cause the overall industry number to be down a little bit. Retailers have been really upset-- they are on allocation. It is a lag I think we're seeing in January and that may continue into February, then as spring ramps up, we'll be able to meet that demand."

This issue has even affected one of our own. Destructoid tipster Joe Burling can't find a replacement for his red-ringed 360 within a two-hour radius of his house. This sort of makes me wonder about that sudden surge in demand. It would be intriguing to see how many of those people interested in buying an Xbox 360 are staring at a cabinet full of games, now with nothing to play it on, and how many are getting the console for the first time.

With a ton of money invested in my own Xbox collection, it would without a doubt, influence me to buy another one if my current console crapped out again -- and with the track record it has -- that's just sad.

[Via Reuters -- Thanks Adam!] 


Continue: More Xbox 360 stories





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58 comments | showing # 51 to 58

vexed alex's Avatar - Comment posted on 02/14/2008 12:55
vexed alex
I don't believe it's because there's a high demand. That's crazy talk. It could be a clearance to get all those shitty consoles out of the market. Make way for the good 360s.
Capn Birdseye's Avatar - Comment posted on 02/14/2008 15:34
Capn Birdseye
I love how everyone is ready to shout that its a marketing ploy. You have no reason to think that at all, its just pure speculation, sorry ;)

It probably is sold out in specific regions, after all, xmas just came and went, and halo 3 WAS the biggest selling game of all time, remember?
mistic's Avatar - Comment posted on 02/14/2008 15:58
mistic
yeah a friend of mine tried to buy an Elite the other day here in Leuven ( Belgium ), but not a single elite was to be found in the whole city and he was only able to track down 4 premium-packs and about 10 of those arcade-crap-sets, for a whole city with quite a number of game-outlets, that's pretty unheard off... I mean its gotten so bad that its easier to find a Wii then to get a 360 elite :-)
Quest's Avatar - Comment posted on 02/14/2008 16:47
Quest
loll yeah right 360 sold out .... the wii trick not very hard to see that PS3 is starting to make them shake
nanowerx's Avatar - Comment posted on 02/14/2008 16:57
nanowerx
My local Best Buy in Georgia has had a short supply of 360's.....but goto the PS3 section and you will wonder how they get a stack of game consoles to go that high without toppling over.
Leathersoup's Avatar - Comment posted on 02/14/2008 18:58
Leathersoup
There's a shortage because they're sending so many of them out as "replacements"?

Dunno. I shouldn't complain. My 360 is still chugging along... well doing what ever it's supposed to with a lot of noise :)
Ashen Karshe's Avatar - Comment posted on 02/14/2008 20:32
Ashen Karshe
At my Best Buy, right after Christmas, We had nothing but PS3's. We always have PS3's, and we finally got 8 Xbox's today, but for the month of January we had none.
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