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It took Sony a long time, but they've finally got an ad campaign that is hitting on all four cylinders, and when you've got something that works you need to run with it. For instance, when your massively huge exclusive game is being launched it's probably time to break out your fantastic ad campaign, and so Sony has with Uncharted 2: Among Thieves.

You probably don't need a funny ad to tell you about the game because you read Destructoid and we tell you about the game, but in case you do this ad will learn you all about the games cinematic awesomeness and exciting action. Of course all the scenes they show aren't all actual gameplay, but who cares the game is going to rock anyway. There's a hot babe in it too. 

[Via TVGB]


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32 comments | showing # 1 to 32

Magnalon's Avatar - Comment posted on 10/04/2009 23:04
Magnalon
They just need to push that Uncharted is like Indiana Jones, and "teh Halos" with it's online multiplayer. CASUALS AND HARDCORES IN ONE FELL SWOOP.

Then air those clever PS3 slim commercials. It's that simple, Sony!
Samit Sarkar's Avatar - Comment posted on 10/04/2009 23:05
Samit Sarkar
I fucking love these new PlayStation ads with this "Kevin Butler" dude. Sony finally got their ad campaign in order!
Dexter345's Avatar - Comment posted on 10/04/2009 23:05
Dexter345
Oh, how convenient, via TVGB. SELLOUT.
WarZombie's Avatar - Comment posted on 10/04/2009 23:08
WarZombie
They forgot to mention that this game steals all it's ideas from other games (/sarcasm).

If I had a PS3, I would sooo buy this.
Scion of Mogo's Avatar - Comment posted on 10/04/2009 23:12
Scion of Mogo
it's funny because girls don't play or know about games.
Riegel88's Avatar - Comment posted on 10/04/2009 23:16
Riegel88
Stoked! ...
That is all.
Nitex's Avatar - Comment posted on 10/04/2009 23:21
Nitex
Females are so gullible.
eternalplayer2345's Avatar - Comment posted on 10/04/2009 23:27
eternalplayer2345
WOMEN ARE SO STUPID!
CWal37's Avatar - Comment posted on 10/04/2009 23:29
CWal37
I actually laughed at that. It may be post Dustbowl frustration release (DAMN ENGINEERS) but still, a pretty good ad.
Genebeef's Avatar - Comment posted on 10/04/2009 23:31
Genebeef
"she thinks it's a movie"

somehow i think it's a double pronged meaning: people criticized MGS4 for being a "movie" and this is tongue in cheek, secondly it says to the casuals that U2 is a cinematic experience.

but imo, i think gaming is a much higher form of entertainment than the passiveness of film -_- but hey, this ad isn't for me or for anyone that reads kotaku :) since we already know what a U2 is.
Everyday Legend's Avatar - Comment posted on 10/04/2009 23:39
Everyday Legend
Still funny. Glad to see Sony get it right. Finally.
Monodi's Avatar - Comment posted on 10/04/2009 23:40
Monodi
it's funny because [insert girl in kitchen joke here]
CelicaCrazed's Avatar - Comment posted on 10/04/2009 23:41
CelicaCrazed
These ads are getting better. Now all Sony needs to do is make sure that every commercial for a multiplatform game doesn't look like a 360 exclusive.
Xzyliac's Avatar - Comment posted on 10/04/2009 23:50
Xzyliac
Wow. I haven't heard anyone call a girl a "babe" since, like, the 90s.

Huh? Oh about the ad? Aw, no sorry I can't see it. DToid hates mobile users remember? *grumble grumble*
Strandli's Avatar - Comment posted on 10/04/2009 23:51
Strandli
@Monodi:
HAH! Funny indeed!
Trowble's Avatar - Comment posted on 10/04/2009 23:59
Trowble
So... it's not a movie?
Modern Robot's Avatar - Comment posted on 10/05/2009 00:00
Modern Robot
Say, Sony has funny ads now, not creepy disturbing runoff footage from The Ring.
Camiwaits's Avatar - Comment posted on 10/05/2009 00:05
Camiwaits
Hahaha, broads are dumb and PS3 rules!

rololcopters. Great ad.
TheNomadicTroll's Avatar - Comment posted on 10/05/2009 00:15
TheNomadicTroll
They should have that Kevin Butler guy in one of those baby crying and crow controller ads and just leave a funny comment about how terrible those ads were.
Haizeus's Avatar - Comment posted on 10/05/2009 02:59
Haizeus
WIMMIN
Jose Titos's Avatar - Comment posted on 10/05/2009 05:07
Jose Titos
!@#!@#!@ Brilliant. "I'm going to file this as NOT a problem..."
CRAZYAPE69's Avatar - Comment posted on 10/05/2009 06:42
CRAZYAPE69
meh on curly haired girls lol
Faith's Avatar - Comment posted on 10/05/2009 06:43
Faith
what is with Sony and insulting women lately? Now apparently we can't tell the difference between a game and a movie? Great. I guess we're all just all just bimbos in the eyes of the Sony marketing department.

Not happy with their ads lately.
Turbofail's Avatar - Comment posted on 10/05/2009 08:15
Turbofail
HO HO GIRLS ARE DUMB! GOOD ONE SONY HAR HAR!
georgiom's Avatar - Comment posted on 10/05/2009 08:25
georgiom
sooo ummm, mr. Dtoid, how bout some cinematic playing for your mobile lovahs? There's French toast in it for you. It's delishious.
ejamer's Avatar - Comment posted on 10/05/2009 09:04
ejamer
@Xzyliac:
"Wow. I haven't heard anyone call a girl a 'babe' since, like, the 90s."

My wife informed me very specifically last night that "babe" is her absolute favorite pet name and that I should address her as such more often. Who knew?


@Faith:
I'm probably out of the loop. What other Sony ads have been protraying women in a poor light?

Sometimes watching a game with great story is just as much fun as playing. There have been numerous story-heavy games in the past that I've played through with friends either taking turns or just watching. With that in mind, this is a funny enough ad... don't take it too seriously.

Seriously, these ads for Sony are MUCH better than their old campaigns and worth at least a smile. Plus they've poked fun at internet geeks, girls, and Nigerian millionaires... so at least they're working on offending people equally!
EternalDeathSlayer's Avatar - Comment posted on 10/05/2009 09:18
EternalDeathSlayer
I call my wife babe and she gets upset because she thinks of Babe the pig.

She used to like it, before the childrens.
Naim Master's Avatar - Comment posted on 10/05/2009 11:46
Naim Master
It's not chauvinism people, it was just a joke; grow a pair of balls for God's sake!
Holyetheline's Avatar - Comment posted on 10/05/2009 12:13
Holyetheline
This ad makes me happy. I like where Sony is going these days.
dwolfwood's Avatar - Comment posted on 10/05/2009 12:22
dwolfwood
Screw Uncharted, I wish I had that girlfriend. D:
Solid Squirrel's Avatar - Comment posted on 10/05/2009 14:02
Solid Squirrel
I'm thinking with a girlfriend like that, you don't have TIME to play Uncharted 2.
Corak's Avatar - Comment posted on 10/05/2009 22:05
Corak
Agree with Samit.
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