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UK store using fighting games to sell clothes photo

I used to live in the United Kingdom, and in all my years as a British resident, not once was I considered posh enough to go into a Harvey Nichols. The clothes store is quite upper class and full of designer nonsense, but at least the firm's marketing department has a sense of humor, ripping off Street Fighter and Mortal Kombat to promote its latest sale.

A collection of images which parody fighting games have been created for Harvey Nicks' big sale, and they look ... well ... kind of disturbing, actually. You'd think sexy fighter ladies would be somewhat enticing, but they just creep me out. That's even before you consider that these girls are selling designer clothes, which means they are naturally emaciated, starvling skeletor women. Not sexy at all. 

That said, it's a fun collection of images. I'm still not posh enough to enter the store though.








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17 comments | showing # 1 to 17
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Chris Carter's Avatar - Comment posted on 06/27/2009 11:06
Chris Carter
In retrospect, I'm surprised the creators of He-Man never resorted to "She-Skeletor" once during its run.
Justice's Avatar - Comment posted on 06/27/2009 11:18
Justice
Yarr I saw this in a Metro this week on the way to work, while it's nice advertising, I think they've targeted the wrong audience, since (many) women won't get the Mortal Kombat reference.
psycho terror2's Avatar - Comment posted on 06/27/2009 11:21
psycho terror2
pretty apt image IMO. if you've ever seen the carnage at the annual NEXT half price sale in the UK you'll know why.
Davram's Avatar - Comment posted on 06/27/2009 11:45
Davram
Her arms stretching like that isn't actually photoshopped. Her lack of a calcium and potassium rich diet has yieled strange side effects. :(
AgentMOO's Avatar - Comment posted on 06/27/2009 11:52
AgentMOO
This is great publicity for gaming - it grants legitimacy to gaming as part of upscale adult culture. Whether or not the target audience recognizes the specific move references is beside the point.
DaedHead8's Avatar - Comment posted on 06/27/2009 12:08
DaedHead8
I agree with justice, totally the wrong audience for this type of ad. At least in my experience, women don't enjoy fighting games. I know there are some who do, but I've never met them. My girlfriend for instance, loves video games but when I showed her these ads, she just rolled her eyes.
Monodi's Avatar - Comment posted on 06/27/2009 12:35
Monodi
That girl sis like Dhalsim's gf.
Kraid's Avatar - Comment posted on 06/27/2009 12:43
Kraid
Stick Fighter II
imaginarythomas's Avatar - Comment posted on 06/27/2009 13:22
imaginarythomas
They shout "Yoga Class!" instead of "Yoga Flame!"
Darren Nakamura's Avatar - Comment posted on 06/27/2009 13:45
Darren Nakamura
That one on the left definitely channeling Dhalsim.
DF's Avatar - Comment posted on 06/27/2009 14:03
DF
I feel bad for the lady on the right. Well, all of the women in general. Fighting in heels can't feel good. D:
kjohnson1585's Avatar - Comment posted on 06/27/2009 14:11
kjohnson1585
She's at least wearing a Primal Fear shirt there. I mean, it was a semi-shitty game, but the reference is cool.
HiddenAHB's Avatar - Comment posted on 06/27/2009 16:54
HiddenAHB
I bet that Ivy from Soulcalibur 4 would sell a shitload of clothes.
superflossy's Avatar - Comment posted on 06/28/2009 00:11
superflossy
OMG This is exactly what I do when I go to sample sales in NYC! Kick the snot out of the other girls trying to get at my discounted designer clothing!!! O_O

Also, the gorilla shirt is from designer Christopher Kane's Spring 09 line:
http://www.fashionologie.com/2028525?page=0,0,15
pkbunghole's Avatar - Comment posted on 06/28/2009 08:36
pkbunghole
what a waste of an ad. if there was a venn diagram depicting the crossover between girls who play games, and girls who shop at harvey nichols, it would resemble uma thurmans face.
Chronic Logic's Avatar - Comment posted on 06/28/2009 10:26
Chronic Logic
The hell is wrong with her arm? It's like fucking gumby.
NESgamer's Avatar - Comment posted on 06/28/2009 18:37
NESgamer
Haha it's fun, but i doubt underweight starving women could fight for more than a round.
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