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UK GAME stores still oblivious; plot thickens photo

Intrigued by Summa's report on the U.K. and Ireland's biggest gaming retail chain, GAME , not stocking Friday's PS3 release of Oblivion, I decided to make a stand for my fellow countrymen and look further into the issue. While probably more likely to be a distribution issue of some sort rather than any of the excitably theorised anti-PS3 campaigns, it's incredibly strange to say the very least that a chain as big as GAME should have any such problems at all.

Determined to find an answer to this perplexing situation, I donned a battered trilby and my special detective coat and set out ...

An initial check of the comany's web site gave a very strong hint that this isn't just a localised problem of a few stores having a shortage. There was no mention of the PS3 version of Oblivion at all, the game not even making an appearance on the site's "coming soon" page. Conversely, the site belonging to GAME's biggest rival in the U.K., Gamestation, proudly splashed the PS3 edition all over its front page. 

While arguably more popular with the hardcore gamer, Gamestation is still definitely the smaller of the two big guys, so this turn of events is even more puzzling. Deciding to look into it further, I headed to the 'Toidphone and, posing as a customer, started calling around.

Starting in my local north west area before heading further afield, the story was the same everywhere. After calling both chains in ten prominent cities across England, Wales and Scotland, not a single GAME store had the game in stock, while all but one Gamestation had "plenty" of copies. Asking what the problem was, I got an interesting variety of replies. 

Explanations varied from the game not even having been released, to unspecified problems between the chain and the game's distributors, to just plain old not having a clue what was going on. Some stores told me they'd heard the release date had been put back to the 7th of May, some told me supply was short all over, and one mentioned that no stock had even arrived in the company's warehouses yet. The first two are clearly untrue, with one member of staff even admitting to me that the game was freely available and naming several large outlets, such as HMV, that had copies. A Gamestation employee speculated on a falling out between GAME and Ubisoft when I mentioned the problem, and while that explanation was probably just the product of guesswork, the answer to the situation is becoming ever more elusive and puzzling by the minute.

It seems that GAME are the only games outlet in the U.K. currently having this problem. The idea of the country's leader having such issues with such a high profile title while everyone else, from rival gaming chains to music shops, has no problem at all is frankly confusing in the extreme. I've called the press offices at both Ubisoft and GAME for some insight, but so far no-one has been available. As soon as any new information arises, you'll get an update.

With several GAME employees stating that not one branch in the company had the game, current in-store guesses at dates of availablity range from Tuesday to another two weeks on top of that. I hasten to add though, they are only guesses. 








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30 comments | showing # 1 to 30
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Topher Cantler's Avatar - Comment posted on 04/28/2007 10:14
Topher Cantler
Haha, nice pic.
Justice's Avatar - Comment posted on 04/28/2007 10:15
Justice
This really is odd
David are you british?
David Houghton 's Avatar - Comment posted on 04/28/2007 10:20
David Houghton
Yes I am. From just near the glimmering metropolis of Manchester in fact.
wardrox's Avatar - Comment posted on 04/28/2007 11:11
wardrox
I had no idea you were from Manchester. Did you know we have electricity now! It's ace!

Are there any other games which this is happening too, or just oblivion?
wardrox's Avatar - Comment posted on 04/28/2007 11:11
wardrox
I had no idea you were from Manchester. Did you know we have electricity now! It's ace!

Are there any other games which this is happening too, or just oblivion?
lowercaseluke's Avatar - Comment posted on 04/28/2007 11:13
lowercaseluke
But where will we buy our overpriced games?!
Sienar's Avatar - Comment posted on 04/28/2007 11:39
Sienar
Clearly Robert Summa is to blame
Aaron Mxy Yost's Avatar - Comment posted on 04/28/2007 11:43
Aaron Mxy Yost
CONSPIRACY!!!
DrXym's Avatar - Comment posted on 04/28/2007 12:03
DrXym
Buy the game from a US retailer. $60 buys you the game online. Which is a saving of almost £20.
MIKEisONfire84's Avatar - Comment posted on 04/28/2007 12:04
MIKEisONfire84
Oblivion=No social life.Trust me Europe,if you enjoy summer spent outside,GAME is doing you a favor.
GuitarAtomik's Avatar - Comment posted on 04/28/2007 12:10
GuitarAtomik
totally a conspiracy!!!
biohazardous_snark's Avatar - Comment posted on 04/28/2007 12:14
biohazardous_snark
A falling out with Ubisoft?

That could be likely,

As I went into my local Game the other week to pick up Rayman Raving Rabbids on the 360, and they had no copies, however HMV a few shops down had loads.

I went in there a week later and noticed they still didn't have it in.
David Houghton 's Avatar - Comment posted on 04/28/2007 12:30
David Houghton
Wardrox: Yeah, that's the reason I spend so much time there. Compared to the rest of the area it's like being in Tron.

But yeah, at a guess I reckon it's probably some issue between GAME upper management and Ubisoft. Reading between the lines of what I heard today, GAME seem to be "negotiating" with them, while everyone else is diving into copies of Oblivion like Scrooge McDuck in his money bin. It's just mad in the face that Ubisoft should be rationing "limited" stock in a way that cuts their biggest retail outlet out of the equation.

But to be honest, I'm a Gamestation shopper through and through. I haven't used GAME since they became so overpriced and out of touch after EB bought them years ago. Their loss is everyone else's gain in a pretty big way by the sounds of it.
Silverhertz's Avatar - Comment posted on 04/28/2007 12:57
Silverhertz
Gamestation always has better prices going and better special offers. GAME just dont make the cut and not just because they lost oblivion - it only adds to the idea that GAME should quit while its still ahead. Maybe Ubisoft knew this too and gave Gamestation a lil helping hand in sales.
Daddygerplex's Avatar - Comment posted on 04/28/2007 14:01
Daddygerplex
I work at Gamestation and we did sell alot of Oblivion today. We actually barely sell much PS3 games, even the top titles just sit on the sheleves collecting dust. But Oblivion was flying off the shelf (for a PS3 game anyways).

I knew about the whole Game situation but i was too damn lazy to ask the manager if he knew. Lazy game store employees who woulda thought eh? xD
macr's Avatar - Comment posted on 04/28/2007 14:32
macr
Liverpool > Manchester!
wardrox's Avatar - Comment posted on 04/28/2007 14:41
wardrox
^ lol, sure noob.
Goei's Avatar - Comment posted on 04/28/2007 15:02
Goei
The game designer of Oblivion clearly was sleeping around with the GAME CEO's daughter.
Tempus's Avatar - Comment posted on 04/28/2007 15:06
Tempus
Good work Detective Davetoid. To GAME I can only say this, f*ck you in the eye with a fork and 98% vodka with vinegar mixed in as lube.
X51's Avatar - Comment posted on 04/28/2007 15:40
X51
CVG covered this. There was a distribution problem as someone was being an idiot. They should start having them in stock Monday.
Churchhills Dog's Avatar - Comment posted on 04/28/2007 15:52
Churchhills Dog
someone didn't get greased....
darkcloud's Avatar - Comment posted on 04/28/2007 16:23
darkcloud
GAME sucks, GameStation ftw!
brad drac's Avatar - Comment posted on 04/28/2007 16:47
brad drac
I wish there was a decent alternative to GAME in dublin apart from smyth's with it's oft paltry selection, and gamestop which is even bloody worse than GAME. Bleh.

But anyway, ireland > england. Give us back norn ireland ye fuckers!
Bob Muir's Avatar - Comment posted on 04/28/2007 18:14
Bob Muir
The British aren't people. They can't work their stolen iPods.
Nick Chester's Avatar - Comment posted on 04/28/2007 22:08
Nick Chester
Someone buy a copy of this game at an HMV and try to return it (unopened) to GAME. Report back with your results.
Demosthenes's Avatar - Comment posted on 04/28/2007 23:05
Demosthenes
That's my favorite pic with caption so far since I've began reading Dtoid. Good call.
David Houghton 's Avatar - Comment posted on 04/29/2007 07:27
David Houghton
That's a bloody good idea, actually Nick.

I dread to think what they'd charge for it if you traded it in before they had stock, though.

Thought it would be hilarious if someone did it at one of the stores that was telling people it wasn't even out yet.
squibbles's Avatar - Comment posted on 05/01/2007 13:15
squibbles
I love the picture!!
relik's Avatar - Comment posted on 05/01/2007 13:55
relik
Ahh, I remember the days when game used to be a cracking shop. However, that was when I nipped in to buy the latest installment of the Guyver Manga and browse the Snes games.... a long time ago. lol
element's Avatar - Comment posted on 05/06/2007 05:53
element
GAME have fallen out with Ubisoft and 2K regarding supplier and cost issues and as such have not stocked Oblivion. If anyone dared to look a little closer, you'll notice they also haven't stocked NBA 2K7, Blazing Angels or Splinter Cell. I have a friend who works at GAME and they say that PS3 is being moved to the back of all stores after May Bank Holiday because sales are so depressingly bad for the system and games.
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