Since UGO Entertainment’s acquisition of 1UP, one of our lingering questions was what would happen to Ziff Davis’s other hot property, Electronic Gaming Monthly. It’s easily one of the choice print publications for videogame enthusiasts. So, why didn’t UGO pick up the brand?
We asked Michael McCracken, president of UGO Entertainment that very question.
“UGO has been an online-only entity for the entire course of its 11-year history,” McCracken said.
“While we recognize and deeply respect the strength of the EGM brand and what that magazine has meant to gamers over the years, we have no experience with or desire to enter the magazine publishing business. The opportunity to buy the EGM brand independent of the publication itself was not something that was discussed in any of our negotiations.”
McCracken's response is quite clear, but still leaves us with a question. The magazine's last issue is this month, but what will Ziff Davis do with the brand name in the future? We may have to wait a bit for that answer.
The full interview with Michael McCracken and 1UP’s editorial director Sam Kennedy will be available later this afternoon.
| BBcode help |
| [b]Bold text[/b] |
Bold text |
| [i]Italic text[/i] |
Italic text |
| [url]http://www.dtoid.com/[/url] |
http://www.dtoid.com |
| [url=http://www.dtoid.com/]Web link[/url] |
Web link |
|
| [img]http://www.example.com/robot.jpg[/img] |
 |
Post a comment! You can also post a photo below:
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
11 comments | showing # 1 to 11
|
Comment with Facebook
Click connect and comment instantly!
|
Comment with Dtoid
New? SIGN UP - it takes 5 seconds
|
Comments policy
Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?
Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!
Contest:
1:00 PM on 01.12.2009
| 
That wesbite is worthless without all those talented writers and incredible personalities.
I find your attitude towards people losing their jobs appalling, MotoRobo. Have some compassion.
As great as D-toid is, EGM offers different things, and different people. Variety is good for the industry, and so is competition. EGM and Dtoid have my favorite podcasts, and losing EGM means losing, GFW Radio(lanparty), 1up FM, 1up yours, and others..... it's just really sad. The only thing good is that I still have retroforcego and dtoid podcast.... :( poor egm