UFC president Dana White may be abandoning an earlier threat, but you can rest assured that there's no love lost between him and EA.
As we saw last summer, Hell hath no fury like a Dana White scorned: after claiming that Electronic Arts laughed him off when he approached them years ago with the idea of a mixed martial arts videogame, White took his business to THQ and hit it big with UFC Undisputed 2009. He then threatened to blacklist any UFC fighters who signed on to appear in EA Sports MMA, which left the publishing giant scrambling for the lesser-known stars of other MMA organizations.
White has softened a bit, if you can believe it. Speaking with Kotaku, he noted that he's okay with the fact that "some people have crossed over," though he continues to assert that EA is "the me-toos." As far as he's concerned, true UFC fans will stick with Undisputed and laugh off the pretender to the throne.
UFC Undisputed 2010 will be out for PS3 and 360 on May 25, 2010, while EA Sports MMA is due to hit stores sometime this fall. Be sure to check out Rey's "On Assignment" video from a recent UFC 2010 press tour in New York. There's talk of long hair!