Well now,
this is interesting. Ubisoft was just awarded $13.2 million dollars over a copyright and trademark infringement against MGA Entertainment who own the
Bratz doll line. Back in 2002, Ubisoft made a deal with MGA to publish games based on the
Bratz line. After this deal was made though,
Bratz started to blow up, which made MGA think they could score more money and wanted renegotiate the contract. So they tried to weasel their way out of the contract by bringing up false accusations and when that didn't work, they sued Ubisoft. Ubisoft of course counter-sued and nearly five years later, they've won the lawsuit against MGA.
Wow. $13 million over this shitty marketing gimmick to trick little girls into thinking this is how girls should act and look like? MGA got what they had coming to them. They got greedy and it blew up in their face. Arg! I hate this generation's toys. I miss my G.I. Joes and Teenage Mutant Ninja Turtles.
[Thanks, Aerox!]
Hamza Aziz, Destructoid's Community Director, has been here since day one. He was born when a tiger coughed up a hairball into a pool of ooze. He was one of the original Teenage Mutant Ninja Turtles before budget cuts. Hamza works as a previews editor and manages a team in San Francisco. To date he has given away tens of thousands of dollars in prizes to readers. What a dick. Actually, Hamza is as kind as he is hairy.
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Contest:
7:31 PM on 02.12.2008
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Actually, this is funny.
Bratty girls make up lies to get what they want... Sounds like MGA are a bunch of bratty girls.
Does anyone remember the Street Fighter and X-Men double pack toys? I think it was X-Men...Whatever. They were cool and I miss them.
Now I can safely say: "LOL pwned!"
Amen, brother. What happened to Legos, Power Rangers Zords, and Hot Wheels?
My life is over, if anyone needs me I'll be out back slitting my wrists.
GI Joe, TMNT, X-Men, Spider-Man... they're all back if you look for 'em. I'm a big fan of the new Marvel figures - they're very nicely detailed.
Other then that, Hooray Ubisoft for hitting MGA in their weakspot for MASSIVE damage.
I can completely understand where you're coming from.
Awesome.
@Prof Pew
By "shockingly" you mean even worse than expected? Like Uwe bad?