Ubisoft, one of the worst PC publishers in the business, has decided to further submerge itself in a market it has no business being in. Taking a cue from EA's Origin, the company is revamping its digital distribution efforts by relaunching the Ubi Store as Uplay PC.
As with Origin, the launch is fairly bare-bones, featuring as it does nothing but Ubisoft games. The idea is to unite all these titles under the company's proprietary Uplay system, adding social features, avatars, achievements, and an under-one-roof storefront -- because, of course, we don't have enough of that stuff already.
Naturally, having its own united service will allow it to deliver DRM in a more PR-friendly way, too. I heard a rumor that CEO Yves Guillemot actually can't cum without thinking about DRM. Just what I heard.
The idea of downloading an Ubisoft PC game makes me feel literally sick, so I won't be indulging the publisher here. Nevertheless, it's at least worth going to the Uplay PC site and watching the introductory video -- it is gloriously patronizing.