hot  /  reviews  /  video  /  blogs  /  forum

Ubisoft takes a cue from Origin, launches Uplay PC

8:00 AM on 08.17.2012 // Jim Sterling
  @JimSterling

Ubisoft, one of the worst PC publishers in the business, has decided to further submerge itself in a market it has no business being in. Taking a cue from EA's Origin, the company is revamping its digital distribution efforts by relaunching the Ubi Store as Uplay PC. 

As with Origin, the launch is fairly bare-bones, featuring as it does nothing but Ubisoft games. The idea is to unite all these titles under the company's proprietary Uplay system, adding social features, avatars, achievements, and an under-one-roof storefront -- because, of course, we don't have enough of that stuff already. 

Naturally, having its own united service will allow it to deliver DRM in a more PR-friendly way, too. I heard a rumor that CEO Yves Guillemot actually can't cum without thinking about DRM. Just what I heard. 

The idea of downloading an Ubisoft PC game makes me feel literally sick, so I won't be indulging the publisher here. Nevertheless, it's at least worth going to the Uplay PC site and watching the introductory video -- it is gloriously patronizing.




 Reblog (or) Blog Reply

Jim Sterling, Former Reviews Editor
 Follow Blog + disclosure JimSterling Tips
Destructoid reviews editor, responsible for running and maintaining the cutting edge videogame critique that people ignore because all they want to see are the scores at the end. Also a regular f... more   |   staff directory

Get more destructoid:   We're indie-run, blogging for the love of it, and our site will always be free. Optionally, you can support us and get: (1) Faster pages from our cloud server (3) Wide(r)screen (3) No big ads on Dtoid, Japanator, Tomopop, or Flixist (4) Auto contest entries, and (5) Dibs on betas & downloads. Try it out

 Setup email comments

Unsavory comments? Please report harassment, spam, and hate speech to our moderators, and flag the user (we will ban users dishing bad karma). Can't see comments? Apps like Avast or browser extensions can cause it. You can fix it by adding *.disqus.com to your whitelists.


  Around the web (login to improve these)




Back to Top


We follow moms on   Facebook  and   Twitter
  Light Theme      Dark Theme
Pssst. Konami Code + Enter?
You may remix stuff our site under creative commons w/@
- Destructoid means family. Living the dream, since 2006 -