games  anime  |  toys
Destructoid is gaming news, community, videos, and sometimes love. Take the tour or jump in with Facebook:

 


Ubisoft says the Wii is for girls photo

Because dividing people by gender is lots of fun for everyone, Ubisoft is claiming that the Wii is a "girl-driven" system, something which the publisher's senior brand manager, Ann Hamilton, thinks lies at the heart of the system's success.

"What’s driving the Wii sales is the use of Wii by women, girls and families," explains Hamilton. "It’s a really female-driven platform."

Ubisoft is never one to keep away from a gravy train, and has already targeted the female demographic with all the enthusiasm of a pedophile in a playpen, with such nonsense as Imagine and Ener G. 

So, the next time you're looking at someone to blame for the "MTV-ing" of the videogame industrey, please don't blame Nintendo. The blame lies where the blame for everything has lied since the dawn of time -- with women.

(And that was a joke, before anybody gets all stroppy).

Continue: More wii stories





prev next

43 comments | showing # 1 to 43

4knuckleshuffle's Avatar - Comment posted on 01/13/2009 13:52
4knuckleshuffle
Jim, never apologize.
J03yyz's Avatar - Comment posted on 01/13/2009 13:53
J03yyz
i agree with ubisoft

those of you males with only a wii - get a man's system
EternalDeathSlayer's Avatar - Comment posted on 01/13/2009 13:57
EternalDeathSlayer
Girls love my Wii
MechaMonkey's Avatar - Comment posted on 01/13/2009 13:57
MechaMonkey
Now that we're certain it's for girls, I had better stop finding it outside the kitchen.
rodomontade's Avatar - Comment posted on 01/13/2009 13:59
rodomontade
I'd rather play with my wife than anyone's "man's system".
greeneggsnsam's Avatar - Comment posted on 01/13/2009 14:06
greeneggsnsam
Damn it, Jim. The apology detracts from the joke!
GamingGoddess's Avatar - Comment posted on 01/13/2009 14:14
GamingGoddess
Dammit, I thought we we were hiding our meetings of the "Women's Conspiracy to Ruin Gaming For Everyone" so well, but these bastards found us out. It must have been the rhythmic tap-tap-tap of the stylus while we played Cooking Mama DS en masse that gave us away.
WastelandTraveler's Avatar - Comment posted on 01/13/2009 14:22
WastelandTraveler
hahaha touche gaming goddess. Ubisoft, oh you! Watching those silly half naked girls playing wii on youtube again are we?
bipolar beers's Avatar - Comment posted on 01/13/2009 14:23
bipolar beers
finally a game company that gets it!
John B's Avatar - Comment posted on 01/13/2009 14:23
John B
Hmmm... Either the guys at Platinum Games are totally unaware of this or Platinum is about to become extremely rich from women who are really demons that love the thought of spurting blood from chopping people with a chainsaw.

Being married for 15 years, I think it's the latter.
The-Excel's Avatar - Comment posted on 01/13/2009 14:27
The-Excel
I'm too much of a pussy to tame a PS3 all by myself so.
John B's Avatar - Comment posted on 01/13/2009 14:33
John B
@dyslixec:

The scary part is that if you follow the link you'll find out that the person who made that command was a woman! (Ann Hamilton, a senior brand manager with Ubisoft, to be precise!) If they're watching half-naked girls playing Wii on YouTube ...

Then again, that would explain a lot about them...
BattyAdroit's Avatar - Comment posted on 01/13/2009 14:55
BattyAdroit
The truth is the truth, even when we don't want it to be the truth.
pascuz46's Avatar - Comment posted on 01/13/2009 15:02
pascuz46
A funny picture followed by an equally funny post! Bravo! I will never get a Wii cause Im a man, and I do manly things like eat rare stake, play football and work as a lumberjack! That's right, the next time you need to get JACK-UP call for some LUMBER! BOO-YEEEAH! COD4 anyone?
John B's Avatar - Comment posted on 01/13/2009 15:05
John B
Pfft. I don't care whether it's truth or not. Ah luvz me my Zack and Wiki, No Mo' Heroes, and (I'm sure) MadWorld.
John B's Avatar - Comment posted on 01/13/2009 15:06
John B
Rare stake? You eat uncooked, wooden spikes? Da-a-a-amn!

And you're a lumberjack? Well, you're okay. I'll bet you sleep all night and work all day.
Dan CiTi's Avatar - Comment posted on 01/13/2009 15:06
Dan CiTi
B-but what about The DOG Island and No More Heroes?
hippiepieces's Avatar - Comment posted on 01/13/2009 15:07
hippiepieces
I like playing with my Wii from time to time but it's better when I can get a girl to play with my Wii. Seriously though Ubisoft has no idea what they are doing. I imagine these comments are to help them Imagine Sales. Good luck with that!
luvmysegadc's Avatar - Comment posted on 01/13/2009 15:18
luvmysegadc
I say that the more women and girls play video games the less likely that they will bitch when men and boys play their video games!

(In other words, the gals will leave us men the f*ck alone.)

So Ubisoft, by all means, keep up the good work!
atastysammich's Avatar - Comment posted on 01/13/2009 15:19
atastysammich


BUNNIES LOVE GIRLS
bipolar beers's Avatar - Comment posted on 01/13/2009 15:24
bipolar beers
no more heroes and madworld are man games made on a girlie system. they were probably destined for xbox360 as downloadable games till the ladies stepped in and manuvered it to nintendo. damn femme fatales. anyway ubi knows whatsup.
TheShireling's Avatar - Comment posted on 01/13/2009 15:30
TheShireling
tru dat Ubisoft
gamadaya's Avatar - Comment posted on 01/13/2009 15:35
gamadaya
It's sort of true.
NotAZombie's Avatar - Comment posted on 01/13/2009 15:42
NotAZombie
It's really true...
John B's Avatar - Comment posted on 01/13/2009 15:42
John B
Nothing like a good anti-Wii article to make the trolls come out of the woodwork.
Swizzler121's Avatar - Comment posted on 01/13/2009 15:59
Swizzler121
I agree, it's a system for girls or a system a guy bought to impress the ladies.
Mr Pibb's Avatar - Comment posted on 01/13/2009 16:06
Mr Pibb
@ everyone who is overreacting and getting all defensive about their Wiis, notice that they didn't say "The wii is a little girls' console and the PS3 and 360 are for manly men!"

They just said that women are driving the sales of the Wii, which is arguably true since a lot of interest in the system has come from girls and women who wouldn't normally be interested in a console.
MissHinasaki's Avatar - Comment posted on 01/13/2009 16:12
MissHinasaki
It's obviously the phallic imagery that catches our attention.
Projectexodus's Avatar - Comment posted on 01/13/2009 17:20
Projectexodus
The Wii is for girls because companies, along with Ubishite, made it for girls!
spas's Avatar - Comment posted on 01/13/2009 17:46
spas
I cant remember the last time my mom actually cooked me a meal, the bitch is always on cooking momma!
Superfluous Moniker's Avatar - Comment posted on 01/13/2009 18:30
Superfluous Moniker
When my sister saw my Wii (that just sounds wrong) and asked me what games I had, she questioned my game purchasing decisions. "Isn't the Wii more for like, party games with your friends and stuff? Those are like your other video games."

I tried to explain the antics that can ensue during a game of Brawl, but I think it went over her head.
Rifter01's Avatar - Comment posted on 01/13/2009 19:14
Rifter01
Once again, I guess truth is stranger than fiction..I still find it hard to believe that the majority of buyers/users of the Wii are female. I'm wrong, obviously I guess.

Yet, back when I somewhat predicted this, I thought it was just great to have a Wii in the kitchen. Meaning that the Wii would always be great for distracting the kids so they'd be outta mom or dad's way while they were making lunch. That, and well, the kitchen TV usually isn't in HD.
Lightthrower's Avatar - Comment posted on 01/13/2009 19:19
Lightthrower
That's the final nail in the Nintendo fanboys coffin!
Kent's Avatar - Comment posted on 01/13/2009 19:34
Kent
My wife didn't care for it either...
RaelXX's Avatar - Comment posted on 01/13/2009 20:05
RaelXX
That's so STUPID! Wii is for families, parties and nintendo fanboys. My girlfriend'd rather play PS2.
bustaballs's Avatar - Comment posted on 01/13/2009 20:58
bustaballs
I love John_B. He's the only hardcore gamer here, it seems.

The Wii is for everyone. It has plenty of great games and it's fun to play on. It's too bad that most of these 13 year olds won't even notice the great library on the Wii under years after it's gone, if ever.
ShadowMan's Avatar - Comment posted on 01/13/2009 21:16
ShadowMan
Ubisoft, I guess Mad World is only meant for girls then the same with the Zelda franchise and Metroid and Mario games, aside from the ones on DS. Ubisoft, Shut Up.
Lightthrower's Avatar - Comment posted on 01/13/2009 22:05
Lightthrower
@ShadowMan

Awwww someone's feelings are hurt, poor fanboy... or fangirl since this is a girl's console?
bustaballs's Avatar - Comment posted on 01/13/2009 22:12
bustaballs
^^^^

It's very hypocritical to make fun of a specific system or promote only your own and call someone else a fanboy.
Elvick's Avatar - Comment posted on 01/14/2009 00:54
Elvick
Haha, I lol'd at the end.

I'm a man and love the Wii. I could care less what that says about me. I have diverse interests, and the Wii has plenty to go around. And not everything on it is utter crap.

It's like saying the PC gaming is crap, because there are a lot of complete ass games online. It's fucking retarded.
Analitic's Avatar - Comment posted on 01/14/2009 04:04
Analitic
Dear Destructoiders,

'semi-naked women playing wii'

please let me hold on to that thought without spoiling it with your fanboy discussions...please

yours etc
Noah's Avatar - Comment posted on 01/14/2009 08:13
Noah
ha ha ha ha! Suddenly everything makes sense now!
mekklesack's Avatar - Comment posted on 01/14/2009 15:53
mekklesack
Ubi soft says, "Wii is for girls?" Well that's just prime. >_>;;
prev next

Comment with Facebook





Click connect and comment instantly!

Comment with Dtoid





New? SIGN UP - it takes 5 seconds

Comments policy

Destructoid is an open discussion community. You don't need to "audition" to post a comment - just speak your mind. We respect differing opinions on the site, so have at it. Be smart, funny, insightful, clueless, or cute -- but back it up with substance. Keep your cool, keep it fun. We only ask that you act respectfully and above all: don't be a troll and ruin it for everyone else. Don't bring down gamers or we'll, you know, gently shoot you in the face and stuff you into a flaming mailbox. Each comment is your opportuntity to make this community awesomer. Is that even a word?

Avoiding the banhammer only requires common sense: spamming, trolling, racism, NSFW stuff, and other forms of sucking will not be tolerated. If anyone is griefing please report abuse. Be good. Don't suck!

 
New on Destructoid.TV play all videos

Loading
Loading Destructoid Videos

    Win this!
    Dive in! meetup+play for a chance to win a PC

    Dtoid Twitter    Got news?   tips@destructoid.com

    Reviews & Previews
    Crossfire Remote Pistol review
    Resident Evil: The Darkside Chronicles review
    Left 4 Dead 2 review
    Call of Duty: Modern Warfare Reflex review
    Arkedo Series - 02 SWAP! review
    more reviews
    Driver
    Avatar
    GT Racing Motor Academy
    Bad Company 2 beta dishes out meaningful experiences
    Legend of Zelda Spirit Tracks
    more previews


    - The Dtoid Army is 50854 strong -

    Showing Cblogs with 3+ faps   show all

    Call for entries: do the wrong thing
    New to Dtoid? Read the survival guide




     Originals
    Jonathan Holmes: Why No More Heroes HD could mean a Wii total victory





















    More Destructoid Originals



     Popular now more






















    Team Destructoid   tips@destructoid.com
    Nick Chester
    Editor-in-Chief    		 Niero
    Founder, publisher
    Jim Sterling
    Reviews Editor    		 Hamza Aziz
    Community Manager
    Dale North
    News Editor    		 Rey Gutierrez
    Video editor & director
    Anthony Burch
    Features Editor    		 Colette Bennett
    Tom Fronczak Brad Nicholson
    Ashley Davis Ben Perlee
    Conrad
    Zimmerman    		 Chad Concelmo
    Jonathan Holmes Jonathan Ross
    Brad Rice Jordan Devore
    Will Maddock Matthew Razak
    Dyson Joseph Leray
    Topher Cantler Samit Sarkar
         
      Dexter
    Adam Dork
    Daniel Lingen
    Hollie Bennett
         		Joe Burling
    Mikey
    Stella Wong
    Josh Tolentino




     

     
      get involved

    register or login
    post a blog
    post a forum
    enter a contest
    contribute a news tip
    suggest a feature
    be a guest editor
    		 support

    new member's guide
    login assistance
    tech support
    report abuse
    email our editors
    read our dev blog
    nuclear crisis?
    		 keep in touch

    RSS feed
    Twitter
    Facebook
    Myspace
    Flickr
    Game nights
    Meetup+play online     		seriously

    about Destructoid
    advertising
    terms of use
    privacy policy
    jobs at MM
    buy our crap     		our network

    Tomopop
    Japanator
    Despingation?



    Destructoid is an independently-run publication forged by our love of video games and the gaming community's need of accountable enthusiast press
    living the dream since March 16, 2006