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Ubisoft says the Wii is for girls photo

Because dividing people by gender is lots of fun for everyone, Ubisoft is claiming that the Wii is a "girl-driven" system, something which the publisher's senior brand manager, Ann Hamilton, thinks lies at the heart of the system's success.

"What’s driving the Wii sales is the use of Wii by women, girls and families," explains Hamilton. "It’s a really female-driven platform."

Ubisoft is never one to keep away from a gravy train, and has already targeted the female demographic with all the enthusiasm of a pedophile in a playpen, with such nonsense as Imagine and Ener G

So, the next time you're looking at someone to blame for the "MTV-ing" of the videogame industrey, please don't blame Nintendo. The blame lies where the blame for everything has lied since the dawn of time -- with women.

(And that was a joke, before anybody gets all stroppy).







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Jim Sterling serves as reviews editor for Destructoid.com, head of the Podtoid podcast, and produces a number of news stories, original features, one-of-a-kind videos. With his passionate argumentative style, controversial opinions, harsh delivery, and dedication to brutal honesty Sterling is a name that you can't help but recognize. Likes PS2, iPod Touch, Silent Hill 2, Metal Gear Solid, Dynasty Warriors 3 Meet the rest of the team



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45 comments | showing # 1 to 45
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4knuckleshuffle's Avatar - Comment posted on 01/13/2009 13:52
4knuckleshuffle
Jim, never apologize.
J03yyz's Avatar - Comment posted on 01/13/2009 13:53
J03yyz
i agree with ubisoft

those of you males with only a wii - get a man's system
EternalDeathSlayer's Avatar - Comment posted on 01/13/2009 13:57
EternalDeathSlayer
Girls love my Wii
MechaMonkey's Avatar - Comment posted on 01/13/2009 13:57
MechaMonkey
Now that we're certain it's for girls, I had better stop finding it outside the kitchen.
rodomontade's Avatar - Comment posted on 01/13/2009 13:59
rodomontade
I'd rather play with my wife than anyone's "man's system".
greeneggsnsam's Avatar - Comment posted on 01/13/2009 14:06
greeneggsnsam
Damn it, Jim. The apology detracts from the joke!
GamingGoddess's Avatar - Comment posted on 01/13/2009 14:14
GamingGoddess
Dammit, I thought we we were hiding our meetings of the "Women's Conspiracy to Ruin Gaming For Everyone" so well, but these bastards found us out. It must have been the rhythmic tap-tap-tap of the stylus while we played Cooking Mama DS en masse that gave us away.
WastelandTraveler's Avatar - Comment posted on 01/13/2009 14:22
WastelandTraveler
hahaha touche gaming goddess. Ubisoft, oh you! Watching those silly half naked girls playing wii on youtube again are we?
bipolar beers's Avatar - Comment posted on 01/13/2009 14:23
bipolar beers
finally a game company that gets it!
John B's Avatar - Comment posted on 01/13/2009 14:23
John B
Hmmm... Either the guys at Platinum Games are totally unaware of this or Platinum is about to become extremely rich from women who are really demons that love the thought of spurting blood from chopping people with a chainsaw.

Being married for 15 years, I think it's the latter.
Excel-2011's Avatar - Comment posted on 01/13/2009 14:27
Excel-2011
I'm too much of a pussy to tame a PS3 all by myself so.
John B's Avatar - Comment posted on 01/13/2009 14:33
John B
@dyslixec:

The scary part is that if you follow the link you'll find out that the person who made that command was a woman! (Ann Hamilton, a senior brand manager with Ubisoft, to be precise!) If they're watching half-naked girls playing Wii on YouTube ...

Then again, that would explain a lot about them...
BattyAdroit's Avatar - Comment posted on 01/13/2009 14:55
BattyAdroit
The truth is the truth, even when we don't want it to be the truth.
pascuz46's Avatar - Comment posted on 01/13/2009 15:02
pascuz46
A funny picture followed by an equally funny post! Bravo! I will never get a Wii cause Im a man, and I do manly things like eat rare stake, play football and work as a lumberjack! That's right, the next time you need to get JACK-UP call for some LUMBER! BOO-YEEEAH! COD4 anyone?
John B's Avatar - Comment posted on 01/13/2009 15:05
John B
Pfft. I don't care whether it's truth or not. Ah luvz me my Zack and Wiki, No Mo' Heroes, and (I'm sure) MadWorld.
John B's Avatar - Comment posted on 01/13/2009 15:06
John B
Rare stake? You eat uncooked, wooden spikes? Da-a-a-amn!

And you're a lumberjack? Well, you're okay. I'll bet you sleep all night and work all day.
Dan CiTi's Avatar - Comment posted on 01/13/2009 15:06
Dan CiTi
B-but what about The DOG Island and No More Heroes?
hippiepieces's Avatar - Comment posted on 01/13/2009 15:07
hippiepieces
I like playing with my Wii from time to time but it's better when I can get a girl to play with my Wii. Seriously though Ubisoft has no idea what they are doing. I imagine these comments are to help them Imagine Sales. Good luck with that!
luvmysegadc's Avatar - Comment posted on 01/13/2009 15:18
luvmysegadc
I say that the more women and girls play video games the less likely that they will bitch when men and boys play their video games!

(In other words, the gals will leave us men the f*ck alone.)

So Ubisoft, by all means, keep up the good work!
atastysammich's Avatar - Comment posted on 01/13/2009 15:19
atastysammich


BUNNIES LOVE GIRLS
bipolar beers's Avatar - Comment posted on 01/13/2009 15:24
bipolar beers
no more heroes and madworld are man games made on a girlie system. they were probably destined for xbox360 as downloadable games till the ladies stepped in and manuvered it to nintendo. damn femme fatales. anyway ubi knows whatsup.
TheShireling's Avatar - Comment posted on 01/13/2009 15:30
TheShireling
tru dat Ubisoft
gamadaya's Avatar - Comment posted on 01/13/2009 15:35
gamadaya
It's sort of true.
NotAZombie's Avatar - Comment posted on 01/13/2009 15:42
NotAZombie
It's really true...
John B's Avatar - Comment posted on 01/13/2009 15:42
John B
Nothing like a good anti-Wii article to make the trolls come out of the woodwork.
Swizzler121's Avatar - Comment posted on 01/13/2009 15:59
Swizzler121
I agree, it's a system for girls or a system a guy bought to impress the ladies.
Mr Pibb's Avatar - Comment posted on 01/13/2009 16:06
Mr Pibb
@ everyone who is overreacting and getting all defensive about their Wiis, notice that they didn't say "The wii is a little girls' console and the PS3 and 360 are for manly men!"

They just said that women are driving the sales of the Wii, which is arguably true since a lot of interest in the system has come from girls and women who wouldn't normally be interested in a console.
MissHinasaki's Avatar - Comment posted on 01/13/2009 16:12
MissHinasaki
It's obviously the phallic imagery that catches our attention.
Projectexodus's Avatar - Comment posted on 01/13/2009 17:20
Projectexodus
The Wii is for girls because companies, along with Ubishite, made it for girls!
spas's Avatar - Comment posted on 01/13/2009 17:46
spas
I cant remember the last time my mom actually cooked me a meal, the bitch is always on cooking momma!
Superfluous Moniker's Avatar - Comment posted on 01/13/2009 18:30
Superfluous Moniker
When my sister saw my Wii (that just sounds wrong) and asked me what games I had, she questioned my game purchasing decisions. "Isn't the Wii more for like, party games with your friends and stuff? Those are like your other video games."

I tried to explain the antics that can ensue during a game of Brawl, but I think it went over her head.
Rifter01's Avatar - Comment posted on 01/13/2009 19:14
Rifter01
Once again, I guess truth is stranger than fiction..I still find it hard to believe that the majority of buyers/users of the Wii are female. I'm wrong, obviously I guess.

Yet, back when I somewhat predicted this, I thought it was just great to have a Wii in the kitchen. Meaning that the Wii would always be great for distracting the kids so they'd be outta mom or dad's way while they were making lunch. That, and well, the kitchen TV usually isn't in HD.
Lightthrower's Avatar - Comment posted on 01/13/2009 19:19
Lightthrower
That's the final nail in the Nintendo fanboys coffin!
Kent's Avatar - Comment posted on 01/13/2009 19:34
Kent
My wife didn't care for it either...
RaelXX's Avatar - Comment posted on 01/13/2009 20:05
RaelXX
That's so STUPID! Wii is for families, parties and nintendo fanboys. My girlfriend'd rather play PS2.
bustaballs's Avatar - Comment posted on 01/13/2009 20:58
bustaballs
I love John_B. He's the only hardcore gamer here, it seems.

The Wii is for everyone. It has plenty of great games and it's fun to play on. It's too bad that most of these 13 year olds won't even notice the great library on the Wii under years after it's gone, if ever.
Lucrious's Avatar - Comment posted on 01/13/2009 21:16
Lucrious
Ubisoft, I guess Mad World is only meant for girls then the same with the Zelda franchise and Metroid and Mario games, aside from the ones on DS. Ubisoft, Shut Up.
Lightthrower's Avatar - Comment posted on 01/13/2009 22:05
Lightthrower
@ShadowMan

Awwww someone's feelings are hurt, poor fanboy... or fangirl since this is a girl's console?
bustaballs's Avatar - Comment posted on 01/13/2009 22:12
bustaballs
^^^^

It's very hypocritical to make fun of a specific system or promote only your own and call someone else a fanboy.
Elvick's Avatar - Comment posted on 01/14/2009 00:54
Elvick
Haha, I lol'd at the end.

I'm a man and love the Wii. I could care less what that says about me. I have diverse interests, and the Wii has plenty to go around. And not everything on it is utter crap.

It's like saying the PC gaming is crap, because there are a lot of complete ass games online. It's fucking retarded.
Analitic's Avatar - Comment posted on 01/14/2009 04:04
Analitic
Dear Destructoiders,

'semi-naked women playing wii'

please let me hold on to that thought without spoiling it with your fanboy discussions...please

yours etc
Noah's Avatar - Comment posted on 01/14/2009 08:13
Noah
ha ha ha ha! Suddenly everything makes sense now!
mekklesack's Avatar - Comment posted on 01/14/2009 15:53
mekklesack
Ubi soft says, "Wii is for girls?" Well that's just prime. >_>;;
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