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Ubisoft: Prince of Persia is being put on the back burner


6:45 PM on 01.29.2013
Prince of PersiaUbisoft: Prince of Persia is being put on the back burner photo



Speaking to IGN, Ubisoft Montreal CEO Yannis Mallat explains why there hasn't been too much in the way of Prince of Persia lately. "Brand management is a tricky thing. It needs people's attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it."

Continuing, Mallat says that he's "not scared at all for Prince of Persia fans. We'll find something to entertain them with in the future. Prince of Persia is part of Ubisoft's portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will."

If the series resurfaces with an art style similar to that of 2008's Prince of Persia, I'll be quite pleased. In fact, I wouldn't mind a direct continuation of that game. Oh hell, I should just go replay it, for that matter. I do have to commend Ubisoft for taking the time to step back and reevaluate this franchise for its long-term survival.

Prince of Persia Franchise ‘Paused’ [IGN]






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